Kenneth NienhuserによるWorld Cyber Games 2019 Xi'an eスポーツフェスティバル

Kenneth NienhuserによるWorld Cyber Games 2019 Xi'an eスポーツフェスティバルは、イベント・ハプニングデザインコンペティションカテゴリーにおける非常に権威ある2020 A' Design Award 金賞の優れた受賞作品です。

金イベント· 2020

World Cyber Games 2019 Xi'an eスポーツフェスティバル

デザイナー： Kenneth Nienhuser

クライアント: Eidetic Marketing

イベントカテゴリーのA' Design Award 金賞受賞者

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デザイン

World Cyber Games 2019 Xi'an eスポーツフェスティバルについて

World Cyber Games 2019 西安は、中国・西安の展示センターにて4日間にわたり開催されたeスポーツフェスティバルである。会場面積は30,000平方メートルに及び、33カ国から504名の選手が集結した。デザインはイベントロゴのキューブ（立方体）フォルムを基調としている。キューブの点・稜線・面をステージ、サイン計画、マーチャンダイズへと展開した。中央広場には、一つの稜線で立つバランスをとったキューブをLEDモニュメントとして構築。動線計画に基づき、通路、ステージ、各施設を配置し、来場者の流れを導いた。プログラムは、トーナメント、開会式、音楽フェスティバル、コスプレイベントで構成された。

受賞

A' Design Award 金賞について

World Cyber Games 2019 Xi'an eスポーツフェスティバルは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。World Cyber Games 2019 Xi'an eスポーツフェスティバルは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。World Cyber Games 2019 Xi'an eスポーツフェスティバルは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
寸法とパッケージ: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
タグ: game, eSports, WCG, World cyber games, festival
製造技術: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
デザインの課題: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
リサーチ: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
インスピレーション: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
プロジェクト期間: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
オペレーションフロー: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
チームメンバー: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung