Somethink BrandによるCcpuerh Tea 茶葉パッケージは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2020 A' Design Award 銅賞の優れた受賞作品です。

銅パッケージ· 2020

Ccpuerh Tea 茶葉パッケージ

デザイナー： Somethink Brand

クライアント: Ccpuerh

パッケージカテゴリーのA' Design Award 銅賞受賞者

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A' Design Awardで見るプレスリリース受賞バッジ

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デザイン

Ccpuerh Tea 茶葉パッケージについて

Ccpuerh Teaは、固形茶と散茶のシリーズを対象としたパッケージデザインである。容器は円形のアルミ缶で、蓋には金の電気メッキを施し、ブロンズ調のパターンとシルクスクリーン印刷による文字をあしらっている。缶の直径は80mm、本体の高さは70mm、蓋の高さは10mmである。円形、角柱形、三角形の3種類の印刷図形が、それぞれ小円茶、小方茶、散茶を示している。また、缶の色を変えることで茶葉の熟成段階の違いを表現し、購入者が各商品を素早く見分けられるようにしている。このデザインは、伝統的な茶に簡潔でモダンな佇まいを与えている。

受賞

A' Design Award 銅賞について

Ccpuerh Tea 茶葉パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Ccpuerh Tea 茶葉パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Ccpuerh Tea 茶葉パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
寸法とパッケージ: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
タグ: Packaging, tea, color, fashion, youth
製造技術: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
デザインの課題: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
リサーチ: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
インスピレーション: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
プロジェクト期間: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
オペレーションフロー: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
チームメンバー: Astro Wong
Dorne Tsui
Jr Deng
KC To
画像クレジット: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.