Responsive SpacesによるSteel City トレードショーのハイライト

Responsive SpacesによるSteel City トレードショーのハイライトは、インターフェース・インタラクション・UXデザインコンペティションカテゴリーにおける非常に権威ある2020 A' Design Award 銀賞の優れた受賞作品です。

銀インターフェース· 2020

Steel City トレードショーのハイライト

デザイナー： Responsive Spaces

クライアント: Primetals Technologies Austria

インターフェースカテゴリーのA' Design Award 銀賞受賞者

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デザイン

Steel City トレードショーのハイライトについて

Steel City は、未来の製鉄所を描いた様式化されたモデルです。これは、LED の壁に置かれた半透明のアクリルモデルで構成され、文字通り Steel City を光らせることで、さまざまなユースケースをデモンストレーションするためのスクリーンとして機能します。端末でシナリオの 1 つを選択すると、ユーザーは、シナリオを視覚化するアニメーションをトリガーします。鉄鋼工場のプロセスとワークフローが、上部のアクリルモデルを通して投影される光と色の花火で表現されます。全体のエクスペリエンスは、独自の触覚インターフェイスを介して端末でアクセスされる、専門的な情報層によって拡張されます。

受賞

A' Design Award 銀賞について

Steel City トレードショーのハイライトは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Steel City トレードショーのハイライトは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Steel City トレードショーのハイライトは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The operation of the Steel City is bound to a unique rotary knob: While turning, several "steps" can be felt as "real" physical resistance. These are not analog in nature, but instead are generated through a magnetized liquid inside the knob's housing and can be programmed in realtime. The knob is programmed to adapt accordingly to every selected content and therefore enabling the experts from Primetals to focus on their visitors without ever taking their eyes off the presented stories.
寸法とパッケージ: Over 200 acrylic 3D-models of a steel plant positioned upon a 6,5 x 4,5 meter led-wall, which is positioned horizontally between 4 interactive terminals. Every terminal utilizes a rotational knob featuring haptical feedback that changes in realtime corresponding to its navigational state. Cubic dimensions of the whole installation: 8m x 5m x 5,5m. The led-wall is raised 60cm from the floor, housing the hardware necessary for operating the installtion beneath.
タグ: haptic interface, digital staging, interactive installation, digital enhanced acrylic models
製造技術: Over 200 different semi-transparent acrylic 3D-models were designed and manufactured depicting the model of a modern steel plant and were placed on a 24 sqm led-wall. The interfaces of the terminals around the Steelcity are specifically designed and built for the purpose of a haptic and intuitive user-experience. On top of the installation is a special reflective material, which mirrors the whole visualization of the acrylic models on the led-wall and projects it towards the far corners of the stand, giving everybody an additional perspective.
デザインの課題: While our client is highly specialized in the field of steelworks and thus needed to communicate complex technical information to its own clients and partners, we still wanted to maintain a very productive level of minimalism for this installation in order to deliver their messages in a crystal-clear and visually aesthetic manner. Also, for the people operating the terminals and navigating through the different use-cases, we needed a haptic interface that is simple enough, yet incredibly responsive to the user in order for them to fully concentrate on the dialog with their customers.
リサーチ: One of the research objectives was to develop an interface which can be programmed in real-time for the haptic rotary knob. We developed an in-house protocol which is able to communicate changes in the haptic structure to the hardware on the fly corresponding to the content on-screen. Another objective was to simplify the immensely complex processes and mechanisms of a steelplant to a stylized level which can be transported onto our model and create a visual language that is at the same time beautiful to watch and informative on a professional level.
インスピレーション: Our inspiration for this project was to merge the necessity of visualizing extremely complex processes with an easy to use and intuitive haptic interface. The goal was to have an installation that would deliver expert knowledge on point and at the same time act as an visual highlight of the stand while maintaining the structural complexity of its professional use-cases. We wanted to merge a magical experience with a top notch user experience into a tool that serves the expertise of our client and helps them to deliver this expertise effortless to all visitors at the trade show stand.
プロジェクト期間: June 2019 in Duesseldorf at METEC 2019
オペレーションフロー: By selecting one of 12 scenarios at 4 terminals users can trigger animated sequences on the led-wall, which visualize the processes and work-flows of a steel plant in a firework of light and color. Steel is processed, data packets buzz through virtual lines, problems and solutions are displayed schematically and in context, always projected through the acrylic models on top. While the Steel City blends all stories perfectly, the terminals offer in-depth details to the individual users.
チームメンバー: Director: Markus Pargfrieder
Spatial Experience Developer: Katharina Mayrhofer
Interface Engineer: Julian Reil
Spatial Experience Designer: Martin Zeplichal
画像クレジット: Photo credits: Responsive Spaces & Philip Kistner Fotografie
Video credits: Responsive Spaces & Eyup Kuş