Ladan Zadfar and Mohammad FarshadによるX alarm たばこフィルター

Ladan Zadfar and Mohammad FarshadによるX alarm たばこフィルターは、ソーシャルデザインコンペティションカテゴリーにおける非常に権威ある2017 A' Design Award 銀賞の優れた受賞作品です。

銀ソーシャル· 2017

X alarm たばこフィルター

デザイナー： Ladan Zadfar and Mohammad Farshad

クライアント: Creator studio

ソーシャルカテゴリーのA' Design Award 銀賞受賞者

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デザイン

X alarm たばこフィルターについて

Xアラームは、喫煙者が自分がやっていることを、自分がやっていることを自覚させるためのアラームです。このデザインは、新世代のシガレットフィルターです。このデザインは、喫煙に対する高価な広告の優れた代替品であり、他のどのネガティブ広告よりも喫煙者の心に大きな影響を与えます。非常にシンプルな構造で、フィルターはスケッチのネガティブ領域を覆う不可視インクでスタンプされ、パフを1つ押すごとにスケッチがより鮮明に表示されるので、パフを1つ押すごとに心臓が暗くなり、何が起こっているかがわかります。

受賞

A' Design Award 銀賞について

X alarm たばこフィルターは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。X alarm たばこフィルターは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。X alarm たばこフィルターは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
寸法とパッケージ: Our design is meant to be the exact size of the surface of any cigarette filter brands .
タグ: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
製造技術: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
デザインの課題: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
リサーチ: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
インスピレーション: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
プロジェクト期間: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
オペレーションフロー: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
チームメンバー: LADAN ZADFAR
MOHAMAD FARSHAD
画像クレジット: Photographer Mohammad Farshad
illustration LADAN ZADFAR