Turkish AirlinesによるConnect To Turkiye Aegean Part 文化イベント

Turkish AirlinesによるConnect To Turkiye Aegean Part 文化イベントは、イベント・ハプニングデザインコンペティションカテゴリーにおける非常に権威ある2026 A' Design Award 鉄賞の優れた受賞作品です。

鉄イベント· 2026

Connect To Turkiye Aegean Part 文化イベント

デザイナー： Turkish Airlines

クライアント: Turkish Airlines

イベントカテゴリーのA' Design Award 鉄賞受賞者

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カラー

デザイン

Connect To Turkiye Aegean Part 文化イベントについて

「Connect To Turkiye Aegean Part」は、一つの会場に固定されたイベントではなく、動き続ける物語として構想された複数都市にまたがる文化イベントである。ゲストはいくつかの都市を巡るように導かれ、各都市がそれぞれ独自のテーマと感覚的体験を提供する。インタラクションはスクリーンではなく、空間、物語、しつらえを通して生まれる。エフェソスの遺跡では、すべてのインスタレーションを高床式のモジュール式プラットフォーム上に構築し、接着剤やアンカー、重機が古代の地面に触れることは一切なかった。文化遺産の保全と地域の真正性を、見せ場や規模よりも優先している。

受賞

A' Design Award 鉄賞について

Connect To Turkiye Aegean Part 文化イベントは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Connect To Turkiye Aegean Part 文化イベントは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Connect To Turkiye Aegean Part 文化イベントは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
タグ: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
製造技術: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
デザインの課題: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
リサーチ: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
インスピレーション: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
プロジェクト期間: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
オペレーションフロー: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
画像クレジット: All visual and media credits: Turkish Airlines