Hktdc Creative DepartmentによるChina International Import Expo 2024 展示パビリオン

Hktdc Creative DepartmentによるChina International Import Expo 2024 展示パビリオンは、イベント・ハプニングデザインコンペティションカテゴリーにおける非常に権威ある2025 A' Design Award 銅賞の優れた受賞作品です。

銅イベント· 2025

China International Import Expo 2024 展示パビリオン

デザイナー： Hktdc Creative Department

クライアント: Hong Kong Trade Development Council

イベントカテゴリーのA' Design Award 銅賞受賞者

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デザイン

China International Import Expo 2024 展示パビリオンについて

中国国際輸入博覧会2024は、香港企業が中国本土市場での販路拡大を図ることを支援する2つのパビリオンで構成された展示空間デザインである。製品パビリオンは約1,000平方メートルの面積を有し、食品・健康関連商品の出展者44社が入る。サービスパビリオンは約500平方メートルの面積を有し、専門サービスおよび物流分野の出展者18社が入る。2層構造の金属製タワー、スクロール表示のLEDディスプレイ、そして湾曲した開放的な壁面によって、遠方からの視認性を高めている。再利用可能なフレーミングシステムの採用により、現場での廃棄物を削減している。

受賞

A' Design Award 銅賞について

China International Import Expo 2024 展示パビリオンは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。China International Import Expo 2024 展示パビリオンは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。China International Import Expo 2024 展示パビリオンは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: To support Hong Kong companies in expanding their domestic sales in the mainland China market, two pavilions at CIIE 2024 were established: the Hong Kong products pavilion and the Hong Kong service industry pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic cultural and regional features, such as foods, health, and household products.
寸法とパッケージ: The Hong Kong Pavilions at CIIE 2024 featured two distinct areas. The Product Pavilion, measuring 34.5m W x 29.1m D x 6m H, covered approximately 1000 sqm and hosted 44 exhibitors showcasing Food and Health-related products. The Service Pavilion, at 24.2m W x 20.7m D x 6m H, spanned around 500 sqm and accommodated 18 exhibitors from professional services and logistics sectors, enabling direct engagement with buyers for new business and partnership opportunities.
タグ: CIIE, HKTDC, Exhibition Design, Green Booth Design Award(Gold)
製造技術: We emphasized an eco-friendly approach with a reusable framing system and LED technology to enhance both physical and digital experiences while reducing onsite wastage. In the Product Pavilion, we introduced a two-layer champagne gold metal structure with transparent accent panels, marble-patterned wall finishes, and an LED scrolling display board, creating a warm, modern, and sustainable design.
デザインの課題: The project required managing tight move-in schedules, site access limitations, and logistics with the event organizer. The design incorporated effective modular planning to expedite installation and minimize on-site complexity. By exploring creative booth design details, logistics solutions, and installation methods, we enhanced efficiency and reduced delays. Additionally, sustainable design was a key requirement, integrating eco-friendly materials and practices to meet the organizer's specification, and we proudly won the Gold Booth Design Award this year.
リサーチ: The Hong Kong Products Pavilion, themed "Food Gallery," seamlessly integrated Hong Kong design elements with open spaces and vibrant colors. LED displays and interactive cooking demos created a lively atmosphere, while cultural elements enhanced the experience, engaging buyers in Hong Kong's culinary richness.

The Hong Kong Services Pavilion featured a vibrant, arched structure with dynamic lines and colors, reflecting the city's energy. Utilizing sustainable materials and interactive elements, it enhanced visitor engagement while showcasing 18 exhibitors and promoting global connection.
インスピレーション: The food service pavilion design seamlessly integrated Hong Kong's rich cultural heritage, featuring traditional architectural elements. The two-layer overhead tower, complemented by scrolling LED signage, captured the essence of Hong Kong as a dynamic and vibrant international city. Embracing the theme of energetic rhythm, the Hong Kong service pavilion showcased a visually captivating curved open wall design, creating a harmonious sense of movement and dynamic flow. The colorful patterns vividly reflected the liveliness of the city's bustling streets.
プロジェクト期間: The project, held from November 5 to 10, 2024, at the Shanghai National Exhibition and Convention Center, highlighted innovative and sustainable design. As each pavilion had its own business focus and program requirements, we allowed total of six months from design kick-off to project completion.
オペレーションフロー: Located at the Shanghai National Convention & Exhibition Center, the largest exhibition complex in China, it was essential to have a strategic layout and distinctive design to improve visibility and attract traffic from afar. By enhancing the overhead tower design with striking elements, impactful lighting effects, and LED treatments, it stood out effectively while providing personal space for individual exhibitors from Hong Kong to showcase their services and latest developments.
チームメンバー: HKTDC Creative Department
画像クレジット: Hong Kong Trade Development Council