Chen Di and Sun ShengによるMoon and Chess 月餅パッケージ

Chen Di and Sun ShengによるMoon and Chess 月餅パッケージは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2024 A' Design Award 鉄賞の優れた受賞作品です。

鉄パッケージ· 2024

Moon and Chess 月餅パッケージ

デザイナー： Chen Di and Sun Sheng

クライアント: Jiangsu Huani Cultural and Creative Group Co., Ltd.

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カラー

デザイン

Moon and Chess 月餅パッケージについて

「Moon and Chess」は中秋節のために制作された月餅のギフトボックスです。パッケージは中国絵画『姑蘇繁華図』のモチーフとチェス（将棋・囲碁）文化を融合させています。ブルーを主色とし、オレンジを添え、滑らかなラインと繊細な文様で構成されています。外箱を広げるとテーブルになり、その上に内箱を置いてお茶を供することができます。天板を裏返すと碁盤・盤面が現れ、駒を並べて対局を楽しめます。リサイクル可能な素材と防水加工により、廃棄物の削減を実現しています。ボックスの寸法は30×20×5センチメートルです。

受賞

A' Design Award 鉄賞について

Moon and Chess 月餅パッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Moon and Chess 月餅パッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Moon and Chess 月餅パッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
寸法とパッケージ: Length:30cm
Width:20cm
Height:5cm
タグ: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
製造技術: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
デザインの課題: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
リサーチ: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
インスピレーション: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
プロジェクト期間: Time: 20230601-20230920
Address: Suzhou
オペレーションフロー: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
特許: none
チームメンバー: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
画像クレジット: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.