Tiago Russo and Katia MartinsによるThe Donn シングルモルトアイリッシュウイスキーは

Tiago Russo and Katia MartinsによるThe Donn シングルモルトアイリッシュウイスキーはは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2023 A' Design Award 金賞の優れた受賞作品です。

金パッケージ· 2023

The Donn シングルモルトアイリッシュウイスキーは

デザイナー： Tiago Russo and Katia Martins

クライアント: The Craft Irish Whiskey Co.

パッケージカテゴリーのA' Design Award 金賞受賞者

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デザイン

The Donn シングルモルトアイリッシュウイスキーはについて

ドンは、ザクラフトアイリッシュウイスキーカンパニーのシリーズの中で最も若いものを象徴しています。これは、CIWC が開発するこの製品またはその他の製品に関する没入型の体験として、ブランドの中核的価値観への入り口となります。アクセサリーも一切手放さず、細かいディテールも一切省きます。破壊的でステートメントのあるボトルデザインから、臨場感あふれるシースルーボックスに至るまで、ユーザーは完璧なウイスキー体験を真に提供できるあらゆるコンポーネントを見つけることができます。ガラス、ピペット、石はすべてボックスのスエードの裏地に安全に固定されており、レザーのディテールの柔らかな感触と相まって、アクセサリーを安全にディスプレイできます。

受賞

A' Design Award 金賞について

The Donn シングルモルトアイリッシュウイスキーはは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。The Donn シングルモルトアイリッシュウイスキーはは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。The Donn シングルモルトアイリッシュウイスキーはは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
寸法とパッケージ: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
タグ: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
製造技術: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
デザインの課題: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
リサーチ: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
インスピレーション: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
プロジェクト期間: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
オペレーションフロー: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
チームメンバー: Tiago Russo
Katia Martins
Jose Augusto
画像クレジット: The Craft Irish Whiskey Co.