Onedor Co. Ltd.によるHair For Hope Cancer Care Initiative プロモーション

Onedor Co. Ltd.によるHair For Hope Cancer Care Initiative プロモーションは、ソーシャルデザインコンペティションカテゴリーにおける非常に権威ある2023 A' Design Award 銅賞の優れた受賞作品です。

銅ソーシャル· 2023

Hair For Hope Cancer Care Initiative プロモーション

デザイナー： Onedor Co. Ltd.

クライアント: Onedor Co. Ltd.

ソーシャルカテゴリーのA' Design Award 銅賞受賞者

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デザイン

Hair For Hope Cancer Care Initiative プロモーションについて

Hair for Hopeは、がん患者を支援するため、ホープ財団が立ち上げた毛髪寄付チャリティーイベントです。このイベントは、若者に社会貢献の重要性を教育する上で最も影響力のある取り組みとなっています。チームは、参加者とのコミュニケーションと体験を強化するため、サービスとアイデンティティをデザインしました。将来、この取り組みとアイデンティティは、がんサバイバーが自らの経験を共有し、若い世代が行動を起こして社会全体に影響の波紋を広げるための行動喚起のシンボルとなるでしょう。あなたも誰かの希望になれるのです。

受賞

A' Design Award 銅賞について

Hair For Hope Cancer Care Initiative プロモーションは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Hair For Hope Cancer Care Initiative プロモーションは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Hair For Hope Cancer Care Initiative プロモーションは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
寸法とパッケージ: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
タグ: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
製造技術: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
デザインの課題: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
リサーチ: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
インスピレーション: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
プロジェクト期間: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
オペレーションフロー: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
特許: N/A
チームメンバー: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
画像クレジット: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.