SberによるSberPay 決済アプリケーションは、モバイル技術・アプリケーション・ソフトウェアデザインコンペティションカテゴリーにおける非常に権威ある2022 A' Design Award 銀賞の優れた受賞作品です。

銀モバイル· 2022

SberPay 決済アプリケーション

デザイナー： Sber

クライアント: Sber

モバイルカテゴリーのA' Design Award 銀賞受賞者

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デザイン

SberPay 決済アプリケーションについて

SberPayは、オンラインおよびアプリ内での購入に対応した決済アプリケーションです。決済はSberBank Onlineアプリケーションを通じて完了するため、カード情報が店舗やパートナー企業に渡ることはありません。各決済の前にカード残高を確認できます。一回限りの支払い、定期支払い、サブスクリプションに対応しており、後で利用するために無制限の枚数のカードを連携させることが可能です。ビジュアル言語はシンプルで、タイポグラフィ、ボタン、グラデーションを基調としています。目指したのは、カード情報の入力を不要にし、決済を迅速かつ安全なものにすることでした。

受賞

A' Design Award 銀賞について

SberPay 決済アプリケーションは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。SberPay 決済アプリケーションは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。SberPay 決済アプリケーションは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
寸法とパッケージ: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
タグ: innovation, payments, pay, acquiring, internetacquiring
製造技術: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
デザインの課題: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
リサーチ: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
インスピレーション: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
プロジェクト期間: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
オペレーションフロー: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
特許: Sberbank
チームメンバー: Daria Prokuda
Shishki Collective