Martin ReznikによるBefore the Midnight Hour 家具のイラストは

Martin ReznikによるBefore the Midnight Hour 家具のイラストはは、グラフィックス・イラストレーション・ビジュアルコミュニケーションデザインコンペティションカテゴリーにおける非常に権威ある2022 A' Design Award 金賞の優れた受賞作品です。

金グラフィック· 2022

Before the Midnight Hour 家具のイラストは

デザイナー： Martin Reznik

クライアント: Martin Reznik Illustration

グラフィックカテゴリーのA' Design Award 金賞受賞者

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デザイン

Before the Midnight Hour 家具のイラストはについて

マーク・クルーシンから依頼を受け、ノールとデサルトのために彼の最も著名な家具デザインをフィーチャーした白黒イラストのシリーズ。コミックとノワール映画にインスピレーションを得たこのプロジェクトは、シーンに物語をもたらし、誇張した遠近法とムーディーなノワールの美学を導入することで、家具イラストの常識を打ち破っています。人間の存在の欠如と散らばった物体が物語にミステリーとサスペンスの要素を加え、主人公は驚くべき結末で明らかになります。すべての画像は、Wacom Cintiq タブレットを使用して Adobe Photoshop でデジタル的に描画されました。

受賞

A' Design Award 金賞について

Before the Midnight Hour 家具のイラストはは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Before the Midnight Hour 家具のイラストはは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Before the Midnight Hour 家具のイラストはは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
寸法とパッケージ: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
タグ: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
製造技術: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
デザインの課題: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
リサーチ: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
インスピレーション: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
プロジェクト期間: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
オペレーションフロー: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
画像クレジット: All illustrations: Martin Reznik, 2021