Evgeniya AbramovaによるBoo 洗剤製品パッケージは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2021 A' Design Award 銀賞の優れた受賞作品です。

銀パッケージ· 2021

Boo 洗剤製品パッケージ

デザイナー： Evgeniya Abramova

クライアント: Boo

パッケージカテゴリーのA' Design Award 銀賞受賞者

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デザイン

Boo 洗剤製品パッケージについて

Booは、幼い子どものいる家庭向けに開発された洗浄製品シリーズのパッケージデザインです。ラインナップには、カモミールエキス配合の子ども用食器・おもちゃ洗いジェル、アロエベラエキス配合の床用洗浄ジェル、ティーツリーエキス配合のバスルーム用スプレーが含まれます。製品はいずれも天然由来成分を基本とし、着色料・香料を使用していません。各プラスチックボトルには、淡い色調のシュリンクスリーブラベルが施されています。ラベルには微生物のイラストが描かれ、製品ごとに異なる微生物が登場します。ボトルの透明部分が、菌が拭き取られていく様子を表現しています。

受賞

A' Design Award 銀賞について

Boo 洗剤製品パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Boo 洗剤製品パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Boo 洗剤製品パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
寸法とパッケージ: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
タグ: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
製造技術: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
デザインの課題: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
リサーチ: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
インスピレーション: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
プロジェクト期間: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
オペレーションフロー: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
特許: Copyrights belong to Evgeniya Abramova, 2019
チームメンバー: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
画像クレジット: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin