Interviews with Agiling

I have worked in the automotive industry for more than 10 years and mastered the knowledge of automotive factory planning. I'm very interested in brand and product design. At the end of 2023, I founded "Agiling", with the company's vision of creating better human-machine interaction tools, and independently completed the design and development of the company's first product-the "Cyber ​​Yoke" steering wheel.

Attempting to find a balance between tradition and modernity, emotion and technology, art and industry

tragic and stirring

Many people have an inner self isolation, which is related to their personality and experiences during childhood. From a young age, they long for attention and recognition, hoping that one day there will be a mysterious power that can excite a big bang in their inner universe. Our design philosophy is also based on this. Whether it is products or artworks, they can bring users or audiences a unique experience, that is, self recognition, and give customers the ability to personalize and showcase their own value.

Productize and commercialize my current designs

Design cannot be separated from application scenarios and practical needs. Even if there is a great idea, it should be people-oriented.

Be a responsible designer or engineer

Working on a large sofa all day long.

Differentiate between usage scenarios and needs

I haven’t formed a fixed style yet, but I believe that art can transcend time, and the design style of the old times can still be combined with modern technology.

Proving its feasibility, design that is detached from reality cannot be called design completion

Architecture Design for R&D Center of Faraday Future

Jonathan Ive

China. Eastern ideology is conservative and introverted, but this does not mean that traditional art cannot evolve. Note that I am talking about the evolution of Chinese culture itself rather than its integration with modern Western art. Chinese native art has its own unique charm, and I love it, but I am not sure that passion alone can help evolve a culture.

Agile Interaction
Art & Innovation
Affection & Intelligence
Assure & Intrust

After my work was released, it was imitated for free by peers

I am very happy that my work has received international recognition for the first time

The traditional circular steering wheel allows both hands to move freely, it‘s easy to get the hands mixed up after turning and returning, while a half-spoke steering wheel can cause the other hand to grab the air when turning and turning back, so we aimed to build a steering wheel that avoids both problems.

Develop more car models from this.

one month

I decided to pursuit an inspiration.

We Agiling has already launched the production of Cyber Yoke, but we also plan to sell or lease the production rights.

I originally worked in the automotive industry.

Yes, Van Gogh

Tesla owners

Compare with half-spoke steering wheels: 1. Refuse "grab the air"; 2. Reduce "block screen"; 3. Refuse "block the leg".

It's not Cyber, nor Yoke,
It's CyberYoke.

Using NX to create design models and then using resin 3D printing to verify feasibility.

Create a steering wheel that combines the advantages of circular steering wheel and half-spoke steering wheel. The unique wheel rim shape of Oval Rectangle highlights a strong sense of technology and futurism, and the design of different materials and colors on the double rings of inner and outer reflects a special sense of layering. The application of particular material-color gradient fabrics provides more personalized choices.

Developed in Collaboration with CAS (Chinese Academy of Sciences).
Designed by Agiling, model made by CAS.

The development of the manufacturing process is more difficult than the design. The entire product development took one year. The foaming mold of the steering wheel body was modified three times, and the color gradient fabric was modified three times.

The surface material was hand-wrapped, and it was difficult to maintain the surface flatness. Quality control was the key.

Using resin 3D printing to verify feasibility, the use of resin materials results in significant dimensional errors, leading to longer mold modification times during the product trial production phase.

Just take a chance

For the development of color gradient fabrics, due to the high requirement for fabric extensibility for surface covering, the initial color displayed by the fabric is darker. Adjusting the fabric texture scheme can effectively reduce the color depth.

Many people have an inner self isolation, which is related to their personality and experiences during childhood. From a young age, they long for attention and recognition, hoping that one day there will be a mysterious power that can excite a big bang in their inner universe. Our design philosophy is also based on this. Whether it is products or artworks, they can bring users or audiences a unique experience, that is, self recognition, and give customers the ability to personalize and showcase their own value.

choose to become a designer

creating better human-machine interaction tools

Be a responsible designer or engineer

Design cannot be separated from application scenarios and practical needs. Even if there is a great idea, it should be people-oriented.

Self-recognition, Self-actualization

Sudden inspiration

Differentiate between usage scenarios and needs

Van Gogh, Hans Zimmer

Like Christopher Nolan's movies and Hans Zimmer's music.

The logo of Agiling

Humanization and safety

Personalization and diversity

Chinese Academy of Sciences

A ray of light in the darkness

Tragic and inspiring

Self-recognition, Self-actualization

Imagination is not an algorithm

Affirmation from customers

factory designing for Faraday Future

it depends

Design can’t solve all problems, and sometimes it can’t even solve one problem.

3 month and more

Agile Interaction
Art & Innovation
Affection & Intelligence
Assure & Intrust

don't matter

bigger part

Powerpoint and AI tools

important

Did you design this?

Chinese Academy of Sciences

Sophie's World

Working on a large sofa all day long.

the younger me

ogo design, because it's easy ;)

never known

back the original life way

Agile Interaction
Art & Innovation
Affection & Intelligence
Assure & Intrust

Personalization and diversity

A ray of light in the darkness

Reasonable, but unexpected. Like Christopher Nolan's movies and Hans Zimmer's music.

The logo of Agiling

Inorganic non-metallic materials/AI design platform/3D printing technology

only god knows

perception

Tragic and inspiring

Self-recognition, Self-actualization

Try and try

Humanization and safety

Differentiate between usage scenarios and needs

It comes from Van Gogh.

I haven’t formed a fixed style yet, but I believe that art can transcend time, and the design style of the old times can still be combined with modern technology.

China. Eastern ideology is conservative and introverted, but this does not mean that traditional art cannot evolve. Note that I am talking about the evolution of Chinese culture itself rather than its integration with modern Western art. Chinese native art has its own unique charm, and I love it, but I am not sure that passion alone can help evolve a culture.

My startup is willing to cooperate with companies in various industries in various forms

Be a responsible designer or engineer

A sudden inspiration

A large sofa, can replace the bed, haha

Working on a large sofa all day long.

Design cannot be separated from application scenarios and practical needs. Even if there is a great idea, it should be people-oriented.

Design can’t solve all problems, and sometimes it can’t even solve one problem.

Imagination is not an algorithm

Maybe computer skills, haha, I'm kidding.

Powerpoint and AI tools

never manage

it depends

Did you design this?

factory designing for Faraday Future

BMW, Daimler, Faraday Future

logo design, because it's easy ;)

Productizing and commercializing designs

design myself

Semi Yoke, a product of the same series as Cyber ​​Yoke, is used in different models, and DLD (internal code), both are automotive products

Social media or email

Fabric is also a widely used interior material in high-end vehicles. The fabric we employ features a unique gradient color design, offering you an ultra-luxurious experience to premium automotive models. It is equipped with automotive-grade interior material treatments (water splash-proof, oil-resistant, and stain-resistant), along with high-temperature resistance, wear resistance, breathability, sweat permeability, and environmental safety. Additionally, it enhances elasticity and surface texture. Our fabric is spun from color-processed yarn, eliminating concerns about color fading.

The development of the manufacturing process is more difficult than the design. The entire product development took one year. The foaming mold of the steering wheel body was modified three times, and the color gradient fabric was modified three times. In addition, the surface material was hand-wrapped, and it was difficult to maintain the surface flatness. Quality control was the key.

Using NX to create design models and then using resin 3D printing to verify feasibility, the use of resin materials results in significant dimensional errors, leading to longer mold modification times during the product trial production phase.

The surface covering styles are divided into single and double rings, single and double colors, microfiber leather and color gradient fabric. [Top Luxury Series] - the types with color gradient fabric on outer ring, which brings you the Top aesthetics and the Luxury touch.

Well, I have to say it's not efficient, due to the lack of the experience of production, we made many mistake from initial design to market-ready product, also we learn a lot before the final production.

[Compare with Round SW]: Make the front view wider; Keep your hands at 3/9 o'clock; Enable tactile perception of rotation position. [Compare with Yoke SW]: Refuse "grab the air"; Reduce "block screen"; Refuse "block the leg"

For the development of color gradient fabrics, due to the high requirement for fabric extensibility for surface covering, the initial color displayed by the fabric is darker. Adjusting the fabric texture scheme can effectively reduce the color depth.

Since we launched our product on market and won A' Design Award, many automotive company also released similar design of steering wheels on their concept cars, we're very proud of it.

If only talk about design aspect, we are confident to explore more designs for car parts, but about marketing, investment and promotion seems more important than design work, we are very sorry to see this happen.