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Interviews with Pouladvar
Designer profileDesign Interview
30 March 2019 · Black Hole Chitarra Multifunzionale
The unique design of the body is based on the hard rock and metal music, which is also include very smart science of ergonomics.The presence of an LCD on the fretboard, which adds to BlackHole's particular functionality.Fret markers behind the guitar neck with braille signs, can help people who are blind or have low vision, to find frets. This function even makes professionals to play guitar easier. Existence of a controller on guitar’s body, allows the player to instantly change the monitor's images.In Black Hole, we have inspired especially those like motorhead, metallica and slayer, and guitars such as jackson kelly jackson randy rhodes and gibson explorer and james hetfield’s signatures.
Integration of design based on rock and metal music of the 80's and 90's with technology of the day.
To finalize this project.
Due to experiences in composing music and playing music instrumentals, as well as the many years of product design, we have been able to following our inspiration.
Our preference is to sell or lease the production rights.
Experiences in composing music and playing music instrumentals, as well as the many years of product design experiences.
Guitar designs such as jackson kelly, jackson randy rhodes and gibson explorer and james hetfield’s signatures.
Guitar manufacturers or Use as a guitar signature for an specific guitarist.
The unique design which is also include smart science of ergonomics. LCD on the fretboard, which adds to BlackHole's particular functionality. Fret markers behind the guitar neck with braille signs, can help people who are blind or have low vision, to find frets.
The theory of general relativity predicts that a sufficiently compact mass can deform spacetime to form a black hole. In our view, a black hole can represent a philosophy for evolution in order to pass the time and space limitations. This multifunctional guitar can explain the philosophy of music in a new way. A connection between today's facilities and the music history, can be a movement towards the development of this music instrument.
Softwares : sketchbook pro, adobe photoshop, rhinoceros, dassault system catia, final cat pro x, cubase Elements
Hardwares : imac pro, i7 computers, wacom cintiq, music instruments
Hardwares : imac pro, i7 computers, wacom cintiq, music instruments
Unique design and performance.
Mostly electrical engineering and computer science, have important rule in this project.
Musical research has been based on the musical experience of the group.
Our main challenge is the time.
Our team is always try to explore new ideas in various fields. For this particular design, we decide to integrate product design and music experiences, together.
Design Legend Interview
23 May 2019
Our artistic background goes back to our childhood. The creative environment, the availability of sufficient tools, and the family's ability to develop the creativity of their children have fostered the intellectual development and expression of our creative interests. The interest in painting, design, and music, as well as the intense desire of both of us to produce and create works, promoted one of us to study in industrial design, and another to gain experience in music and studies in the field of industrial engineering. In 2009, with the integration of educational backgrounds and experiences, we created the Pouladvar Design Group, purposefully. Initially, we carried out projects in the field of multimedia and packaging, and at the same time, we started the product design with research and development. We have always tried to, overlap our academic discipline and our experiences to expand our ability to design a product. During this time, we have succeeded in implementing a variety of projects, according to the goals of our group.
The correct way of life, from the very beginning, has been a point of great mystery to mankind. Product design is always the most original tools to change the way of life and turn it into a comfortable life. Our team is regularly looking for a way to create a convenient life philosophy, which is the main factor for us to design.
Design of the product is a gift through which we can create positive effects in life. We chose to be a designer and this gives us a great deal of energy to deliver our goals. However, the environment always influences human decisions, and we are not an exception.
Fortunately, our group has been working in a wide range of fields, such as medical engineering, home appliances, home security, interior and exterior design, light engineering, musical instruments, packaging and graphics and etc. But always projects that are dependent on improving human health, has brought us a better feeling.
Designers should always be in research and development. Good results are always difficult to catch.
The great designer gains a wide-ranging vision by caring the needs, time, environment and production process into account. he/she has been capable of balancing these existing factors, which is why he/she designs the perfect products. The level of a designer's vision and ability to match the product design factors is the difference between a great designer and a good designer.
In our point of view, the evolution of a product is the correct scheduling for the delivery date and consumer satisfaction that can play an important role in evaluating a really good design. Very good design can affect the philosophy of life.
The value of good design can close humanity to the right way of life and this is obvious. Evolution of human life is a high-level idea and invest in this way seems quite logical.
Design an electric Supercar, maybe for Tesla!
The interest of both of us to auto design has created many ideas about it. We have always talked about designing a supercar and have done a lot of research and training in this field. We know that at the time of realization of this project, due to very high changes in future cars, we could make a very useful decision.
The secret of our design is teamwork and trust. Each designer must strive to improve his design with his research and development of philosophical and technical level. Finally, love to what you're doing is a guarantee of success in your journey.
Nature is the best inspiration source. And always there are people who have surpassed in this direction and they can be inspirational. People like Battista Farina, Philippe Starck, Marc Newson, Karim Rashid and Other.
We both like Ferrari especially Ferrari f250 gto.
There are a lot of products in the world that are more design-oriented than the others. Researching and investigating them is vital and helps future designers to plan their path better. We also need this, and we are always investigating the market to find products that have a great design.
The advancement of today's human being, with access to the Internet and world-day information, is easy and unlimited. Time management is one of the most important elements of success. We think the first element of success as a designer is the love for design.
Both of us have always been thinking about creating artworks.
Outside of the specialty of design, since the advent of human, he has constantly been designing, creating, producing and trying to solve his/her problems and needs. Despite the discretion, he/she has, always trying to control the future and creating the right life. Design is a way to create comfort and pleasure and in other words, is the director of the soul of every human being to create calm.
Mutual trust has been our greatest supporter. Along the way, we always had people who were with us in the worst conditions.
We have seen the peak in front of us, and we try to find a safe way to achieve it with complete humility.
We live in a part of the world that carries a lot of problems. These problems have made our group tougher every day. Because we believe that "What don't kill ya make ya more strong".
From our point of view, design contests play an important role in presenting the designer's work. Design contests help designers, to save money and time, by participating in exhibitions and publishing their articles. Design contests are also a place for people around the world to refer to.
We have various designs that in process.
The goal of our group is always to design the products that can help humanity, the environment, and the cultural level of the community. In such a way that, the world becomes a more beautiful place to live. This goal is accompanied by the challenge of the group's progress, with energy and pleasure.
Turning the world into a better place.
Human beings make up the community by seeing the environment, objects, products, and the sensation that feeling from them. Obviously, if our environment is healthier, more beautiful, more comfortable and more practical, it will lead the society with its positive impact.
We have done a lot of research about light design, and finally entered the great world of light engineering. In this regard, we have done some projects. One of them called "Starlight" that is in the production process. Vehicle light design and products that depend on light science, is investigating and planning by our group. We are also working on a set of kitchen products, those will be produced very soon.
Both of us, enjoy the projects that make the customer feel more satisfied. Medical products are generally more satisfying and more enjoyable for our group because of the direct connection with human life and helping the patient. We also believe that industrial design is always the most enjoyable job in the world to help humanity because of its nature's philosophy.
As we know, technology is developing too fast. We expect the designs to be able to accelerate alongside other acceleration factors, to create a sense of pleasure and the right life.
In our point of view, the discovery of new materials along with different modes of behavior with existing materials creates a modern wave of design philosophy due to new human needs. The advancement of technology and the discovery of new physical dimensions will also bring fundamental changes in the designers' perspective. We believe that the future is more humanism.
Due to the wide variety of projects that have been completed by our team, we have experienced different schedules from one month to one and a half years.
Our first step is to examine the overall purpose of the project. This will start by collecting input data and scheduled meetings in order to simplify the design path and summarize the initial ideas with the customer.
Discovering the right way of life should be the motto of the life of a designer. We believe that peace will be achievable with this important discovery.
Both are possible. The effects are not one-sided, and in different projects, these effects can be different. Sometimes design sets the trends and sometimes trends set the designs.
Technology is a very important and decisive factor. Nowadays, it is more and more involved with human feelings. We believe that inducing a sense of pleasure to humans is not only possible with regard to the endless advancement of technology. We hope the designers will act with more power and can put this technological advancement in a safe direction.
Software: Catia, Rahino, 3dmax, Photoshop, keyshot, speos optis, Final cut pro, Dreamveawer, Microsoft office, etc.
The shapes and textures of the products are the first elements that come into the customer's eyes. And the ambient provide this.
Always a designer expects people to ask questions about the design's process. Designers know the process of implementing a product and are aware of the production constraints, and they know that the original design is a design that can be turned into reality. If the general public is aware of this issue, they will give a very accurate judgment.
Thinking about the hard-working that was done, for creation of it. Creating a great product is a step forward in order to achieve the right lifestyle.
Our group consists of two brothers who have earned their trust relationship after passing through Difficulties. We started teamwork from ourselves and be ready to join other teams.
First of all, the training and gained experiences, and ultimately R & D through the Internet, books, articles, and news and exhibitions have been able to help our team.
Nikola Tesla
It is very blessed that get a conclusion from what you have been working hard. It's difficult to become be famous and requires a lot of effort.
Nowadays, international payment in Iran is a joke for Persian designers.
To help humanity for achieving a peaceful life.
Yes. At the age of 10, we made a car that made of fruit-wood that we were proud of that and enjoyed. We have always been designing, and we hope to reach the highest levels of design.
The emergence of more physical dimensions and the discovery of new time and space structures that will be a Revolutionize of altering potential theories and shape newly designed philosophies. Living on different planets and discovering new materials with their unique behaviors will change the way of life. Or witness the return of humans to their own ancestors with a stronger or weaker human structure.
Finally, in our opinion, the end of the design is not specified, and at any moment, we will see the emergence of a phenomenon that changes the philosophy of art.
Designer Interview
25 May 2019
Our artistic background goes back to our childhood. The creative environment, the availability of sufficient tools, and the family's ability to develop the creativity of their children have fostered the intellectual development and expression of our creative interests. The interest in painting, design, and music, as well as the intense desire of both of us to produce and create works, promoted one of us to study in industrial design, and another to gain experience in music and studies in the field of industrial engineering. Design of the product is a gift through which we can create positive effects in life. We chose to be a designer and this gives us a great deal of energy to deliver our goals.
In 2009, with the integration of educational backgrounds and experiences, we created the Pouladvar Design Group, purposefully. Initially, we carried out projects in the field of multimedia and packaging, and at the same time, we started the product design with research and development. We have always tried to, overlap our academic discipline and our experiences to expand our ability to design a product. During this time, we have succeeded in implementing a variety of projects, according to the goals of our group.
Outside of the specialty of design, since the advent of human, he/she has constantly been designing, creating, producing and trying to solve his/her problems and needs. Despite the discretion, he/she has, always trying to control the future and creating the right life. Design is a way to create comfort and pleasure and in other words, is the director of the soul of every human being to create calm.
Both of us, enjoy the projects that make the customer feel more satisfied. Medical products are generally more enjoyable for our group because of the direct connection with human life and helping the patient. We also believe that industrial design is one of the most delightful jobs in the world to help humanity because of its nature's philosophy.
Fortunately, our group has been working in a wide range of fields, such as medical engineering, home appliances, home security, interior and exterior design, light engineering, musical instruments, packaging, graphics, and etc. But always projects that are dependent on improving human health and environment, has brought us a better feeling.
As a team, we designed an ergonomic handle for carrying plastic bags.
We do most creative when we work together on a project, especially during our brainstorm meeting.
Beauty, Efficiency, Eco-Friendly, Cost-Effective, and society
Feel of creativity
Rebirth of another child
Pay attention to all aspects of design as well as accurate scheduling, make a design successful.
Beauty, Efficiency, and environmental friendly are the main aspects that we consider.
Human beings make up the community by seeing the environment, objects, products, and the sensation that feeling from them. Obviously, if our environment is healthier, more beautiful, more comfortable and more practical, it will lead the society with its positive impact.
In our point of view, the discovery of new materials along with different modes of behavior with existing materials creates a modern wave of design philosophy due to new human needs. The advancement of technology and the discovery of new physical dimensions will also bring fundamental changes in the designers' perspective. We believe that the future is more humanism.
Group exhibition 2018, "Idiran" design competition, Tehran/IRAN
Nature is the best inspiration source for us. And always there are people who have surpassed in this direction and they can be inspirational.
We live in a part of the world that carries a lot of problems. These problems have made our group tougher every day. Because we believe that "What don't kill ya make ya more strong".
Our first step is to examine the overall purpose of the project. This will start by collecting input data and scheduled meetings in order to simplify the design path and summarize the initial ideas with the customer.
Lighting, gaming devices, audio and video devices, furniture, kitchen accessories
First of all, the training and gained experiences, and ultimately R & D through the Internet, books, articles, news, and exhibitions have been able to help. Finally, love to what you're doing is a guarantee of success in your journey.
The secret of our design is teamwork and trust.
Software: Catia, Rahino, 3dmax, Photoshop, keyshot, speos optis, Final cut pro, Dreamveawer, Microsoft office, etc.
We manage our time by following our design process.
Due to the wide variety of projects that have been completed by our team, we have experienced different schedules from one month to one and a half years.
They mostly ask about our next projects.
The interest of both of us to auto design has created many ideas about it. We have always talked about designing a supercar and have done a lot of research and training in this field. We know that at the time of realization of this project, due to very high changes in future cars, we could make a very useful decision.
Our group consists of two brothers who have earned their trust relationship after passing through Difficulties. We started teamwork from ourselves and be ready to join other teams.
We have done a lot of research about light design, and finally entered the great world of light engineering. In this regard, we have done some projects. One of them called "Starlight" that is in the production process. Vehicle light design and products that depend on light science, is investigating and planning by our group. We are also working on a set of kitchen products, those will be produced very soon.
Email : pouladvar@gmail.com , shaheen.pouladvar@gmail.com , shahram.pouladvar@gmail.com
Instagram : @pouladvar_official
Contact numbers : +989123397175 and +989122880584
Instagram : @pouladvar_official
Contact numbers : +989123397175 and +989122880584
Finally, in our opinion, the end of the design is not specified, and at any moment, we will see the emergence of a phenomenon that changes the philosophy of art.
Grand Interview
9 July 2025 · Black Hole Chitarra Multifunzionale
Learning: One of the challenges in the learning phase is reading notes and guitar tabs from a computer or a piece of paper while also finding the correct position of each note on the guitar's fretboard. To address this, an LCD screen integrated into the fretboard can help learners locate the notes as fast as possible.Additionally, learners can become familiar with various rhythms during their practice through visual effects that highlight kick downbeats or hi-hat backbeats, thus aiding them in maintaining correct timing, just like a metronome does.Practicing: One of the outstanding features of this guitar is that it allows musicians to save time spent on practice. They can arrange their practice sessions in any order they prefer.Guitarists can not only save and reorganize their sessions, but they can also store rhythms, cues, and pieces of music. This includes different visual effects tailored to their needs and enhancing their coordination during rehearsals.Performing: In performing mode, the LCD on the fretboard displays visual effects based on the emotion conveyed by music notes. We illustrated this in our video. [Video link: https://youtube.com/shorts/gldticrLzDs?si=u_LJJqU7xhVtRcUU]Imagine a lively performance with music riffs and solos being played on stage, simultaneously, the display on the guitar's fretboard shows images and videos that reflect the sensations and emotions of each performer through these visual effects.Syncing different instruments during a performance allows musicians to exchange cues seamlessly. For instance, if a drummer wants to signal the band to start playing a practiced piece or to switch to improvisation, the LCD changes color or lights up with a specific effect, providing a clue that a change is about to occur. This feature promotes coordination among band members, enhancing the overall performance.
With over 20 years of experience and extensive research in the design industry, especially in the automotive category, our team has developed innovative designs. We have successfully used our experience to create a modern guitar design, drawing on our collective expertise.Traditionally, guitar designs have been limited to simple geometric shapes and graphics on their bodies. However, we believe that the appearance of a guitar can transcend vintage surfaces. We recognized a gap between traditional guitar designs in the hard rock and metal genres and modern industrial designs.As a team, we have owned and analyzed many original guitar designs. Our experience includes over 100 performances on various stages, including the 1st Persian metal festival, as well as theatrical compositions in different plays and art projects. Our passion for technology and ongoing developments in this field have significantly influenced our industrial design approach, which has inspired the concept of this guitar.
Based on our research, we believe those who are visually impaired or have no vision can significantly enhance their other senses, particularly their hearing.One of the biggest challenges for guitar players is locating the fret numbers on the fretboard. This challenge is solved for sighted people with graphic signs on the guitar neck, but there is no solution for blind people.To address this issue, we proposed adding braille marks on the back of the guitar neck.This addition would help blind players overcome their difficulties in identifying fret positions. Additionally, sighted individuals would also benefit from the tactile nature of these markings, allowing them to find the correct finger positions more quickly.
Encompassing the modes of learning, practicing, and performing is one of the most prominent aspects of our guitar design, which suits beginner to professional guitar players. It serves the needs of beginners learning to play the guitar and familiarizing themselves with notes and rhythms, as well as professional guitarists who perform on stage and seek to convey their emotions, whether they are following a strict arrangement or improvising.We envision this instrument being able to connect to a computer via Wi-Fi, enabling users to control their guitar with specially designed software. This software allows users to select and customize all modes to suit their preferences. In addition to the fretboard's LCD control via the controller, users can also transfer data to a footswitch.This feature would allow musicians to apply changes using their feet, enhancing their performance flexibility.
In light of our team’s research and development efforts in design, engineering, production, and technology, we have decided to use modern and complex designs in Catia software to achieve our goals and bring our desired sketches to life.In the production aspect, we are considering utilizing wood and CNC technology to enhance the build quality. We are focusing on slim LCDs to ensure that sound quality is not compromised.Additionally, we are exploring the idea of creating a standalone box filled with pickups, specifically designed for different musical genres and unique sounds. From a marketing perspective, we could customize these boxes in collaboration with well-known musicians and sell them in the market.
Design Challenges: The electric guitar's classic designs have not been optimally improved despite advancements in technology and design. This presents significant challenges for our team to implement effective changes to the instrument design, which has a strong history in the musicians' community.As a modern instrument, the electric guitar requires an enhanced design that aligns with current technological trends while still retaining the classical essence of the instrument. The electric guitar has profoundly influenced modern music and continues to shape the music we enjoy today. This unique instrument holds a crucial role in the future of music. To maintain its relevance in a "hi-tech" world, the electric guitar must evolve through innovative improvements and successfully penetrate a broader market.Technical Challenges: Making structural changes in the guitar's fretboard can diminish the sustain of the notes. This presents a significant technical challenge. However, by using advanced LCD technology while preserving the original fretboard design, we successfully overcame this issue.Modifying the electric guitar’s pickups can also be complicated. Our team developed a solution that involves a pickup box to connect through a port. This innovation allows musicians to alter their instrument's sound more easily than before.Even amateur guitarists can change their electric guitar's tone by swapping out the pickup box, when changing strings, or by loosening the strings.
Electric guitar players gain the ability to change the knobs on their guitars, foot switches, and effect pedals while performing. To enhance their performance, we can add a controller, such as a button or a touch LCD, to the body of the guitar.Personalizing these design features can create a unique experience for musicians and also make it more exciting for the audience.Through our research on musicians' backgrounds, we have discovered that the design and graphics of their guitars held significant importance for their style and fashion.
Winning an award from A'Design for our idea and design is a seal of approval that shows the impactful nature of our design concept in shaping and enhancing the future of electric guitar design and production.It also contributes to learning this instrument more effectively and motivates those with visual impairment or no vision to learn guitar easily.With the presence of an LCD on the fretboard, the player and the audience can experience more excitement compared to the traditional designs.Thanks to the ergonomic design of our guitar body, it doesn't matter if the musician sits, stands, or uses a special playing position for rhythm or solo performances; it works effectively.The Pickup box also gives musicians the ability to change their guitar pickups more easily than before, to achieve their desired tones. At this, this task is currently a major challenge for guitarists.And finally, we have improved the form of the instrument by using calculated 3D surfaces.
The visual effects on the guitar's fretboard consist of the lights and illustrations. Thus, it can effectively show the feelings and emotions of the music to its audience at the same time.By controlling these visuals, the guitar players can express their feelings alongside the notes they are playing.Furthermore, we can say that the performer can be a director of both the visuals and the notes of their music, to connect with the audience's emotions more deeply than before.In the submitted video, we tried to demonstrate how a performer during a solo performance can sync the LCD screen on the fretboard with the beats and notes they are playing.
By not overdoing it in any direction. We believe that the design of musical instruments is sensitive, so we tried to adhere to this sensitivity.
