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Interviews with Sun Jian

Designer of the Day Interview

21 May 2024

This year is a very special year. I have been working in the design field for 20 years. Before starting my own company, I worked for Dentsu Advertising Company in Japan. I used to serve Fortune 500 companies and the best art in China. He studied in colleges and universities, and later in Malaysia and South Korea. Master of Arts in Design

When I was young, my grandmother was a teacher and my father was an industrial designer in the army when he was young. When I was very young, I had a deep affection for painting and I liked painting very much, so I chose an art school. I studied in one of the best art schools in China, and then worked in Dentsu Advertising Company in Japan. Learn and fight to make yourself a good designer in the process of work. My seniors gave me a lot of experience and goals to stick to.

My design will be developed around the central theme, I like to collect and mine culture, when the model is made, we will use 3D to render the design.

During the design process, when I think of a good idea, I will be very excited. During the design process, I will follow me. I will take into account the later craftsmanship and production, so my works are often executed according to what I imagined, which makes me feel very happy and excited. It is a unique creation, so for me, when I see the presentation of the work, I will feel very happy, and the design can bring me a lot. Happy in the design process. I will feel it. The pride that I can bring to me by being able to concentrate on one thing.

There are many masters of ceramic art in China, and there are many such intangible cultural heritage ceramic artists. There are many such masters in China. Every time I come into contact with these masters, it is one of a kind. Have a learning attitude.

I have been constantly looking for new creations in the field of design. This year, I began to have a strong interest in ceramics. My dream is to be able to have good works in different fields. I am now studying clothing design, and I hope that I can better solve the design service of the whole case.

I hope they can work harder, study hard, and have more work experience like this.

I hope to be. More excellent designers can have more communication, can have more such communication, so that our industry can do better and more perfect, it is a kind of harmonious and upward environment.

The first thing I do when I get up is to open the news to read some international news, and then to learn about the design. What happens every day, the rest of the time is running and then regulating yourself with such stress through exercise.

I will participate in many international competitions every year. Through the competition, I can learn about the works of design agencies and designers from different regions of the world every year, and at the same time, I can feel the customer's interest in future design. some of the needs, so as to be able to keep up with new design trends.

A good design must have played a role in aesthetic innovation, as well as its positioning in the market. Functionality is also important.

After the design is completed, it will be adjusted and modified according to the continuous feedback from the market. This is a very normal thing, so we are finishing the first phase of the designer, we can put the design into the production investment and the market.

Sudirman Cup

Zaha Hadid

China has 5,000 years of history and culture, so there are some new cultural changes in different periods. My creations will draw on different cultures from different countries. New ideas for me.

Attitude is everything！

We often use design to help people in need, such as doing some public welfare design, and then we will also help some people in need to do some publicity.

My work participated in the Italian a Design Award and won awards in different categories. This is a very good start for me, and it also enhances my influence on my future development.

Design Interview

21 May 2024 · Korea Goheung Yuza Wine Packaging

Our design integrates the legend of Huan Xiong from the Three Kingdoms, featuring intricately carved packaging and high-footed cups that reflect history and luxury. Using eco-friendly walnut wood materials, we emphasize sustainability and health benefits. This yuzu wine, commemorating thirty years of cultural exchange in Gaoxing County, showcases regional characteristics while blending modern fashion with traditional culture, aiming to provide consumers with a rich cultural experience and emotional connection.

My main focus in designing this piece is to combine historical culture with modern fashion, showcasing the legend of Huan Xiong from the Three Kingdoms with intricate packaging and high-quality materials that exude luxury. Additionally, I emphasize eco-friendliness and health benefits. Through this yuzu wine, I aim to commemorate thirty years of cultural exchange in Gaoxing County, highlight regional characteristics, attract fashionable consumers, and provide them with a rich cultural experience and emotional connection.

For this award-winning design, my future plans include further promoting and enhancing brand awareness through multi-channel marketing and cross-industry collaborations to expand market impact. I also aim to continuously optimize the product design by incorporating more cultural elements and innovative concepts, launching limited and special editions to meet diverse consumer needs, deepen the cultural experience, and strengthen the brand's lasting appeal.

I spent six months designing this special concept.

I designed this special concept to blend historical culture with modern fashion, commemorating thirty years of cultural exchange in Gaoxing County and showcasing local characteristics and cultural heritage. This design was commissioned, but I also actively sought inspiration throughout the process, integrating Three Kingdoms stories with intricate design to create a unique and meaningful piece.

I plan to offer my design to other companies for production or use. This will allow more people to appreciate my work while providing companies with a unique and attractive product or service. I believe this approach can maximize the market potential of the design and promote cultural dissemination and brand development.

What inspired me to design this special type of work is my passion for historical culture and my interest in modern design. I aim to create products that combine traditional and contemporary elements, offering both cultural depth and a sense of fashion. This design not only conveys rich historical stories but also meets the modern consumer's desire for uniqueness and quality.

When designing this piece, I was influenced by many other designs and designers. Their works inspired my understanding of aesthetics, material choices, and storytelling. I also actively engage in design communities and industry events, exchanging ideas and sharing inspiration with other designers, which further enriches my design perspective and creative approach.

The target customers for this design are those who are interested in historical culture, value quality, and uniqueness, particularly the younger, fashion-conscious demographic. They may seek modern products that incorporate traditional culture while also appreciating the artistic and storytelling aspects of the product. This product aims to attract individuals who wish to experience culture and emotional connections through consumer goods.

Compared to other similar or related concepts, this design stands out due to its cultural background and narrative. By delving deeply into the legends of the Three Kingdoms and integrating them into the product design, it possesses a unique historical and cultural significance. Additionally, the use of eco-friendly materials, emphasis on health benefits, and integration with local culture and commemorative events distinguish this design from others. Overall, it aims to provide a unique cultural experience while emphasizing modern fashion and sustainable values.

The selection of a design name is typically a creative process, considering the theme of the design, the source of inspiration, and the emotions and feelings one wishes to convey. For this design, I might choose a name related to the Three Kingdoms period or the legend of Huan Xiong to highlight the historical and cultural background of the product. I might also consider using terms related to yuzu wine or local characteristics to emphasize the quality and regional aspect of the product. Ultimately, I would select a name that is concise yet expressive, making it easy for consumers to remember and understand its significance.

In this project, I used a variety of design tools to achieve comprehensive product design and presentation. These include computer-aided design software for digital modeling and design, graphic design software for packaging and branding design, as well as 3D modeling software and rendering tools for creating three-dimensional models and renders of the product. Additionally, I relied on pen and paper for rapid sketching and conceptualization, while also using document and presentation software to create project documentation, reports, and presentations for effective communication and collaboration with team members and clients.

The most unique aspect of my design is its cultural fusion and storytelling. By blending legendary tales from the Three Kingdoms period with modern design, I've created a product that is both historically significant and contemporary. This design not only conveys rich historical narratives but also incorporates unique cultural elements, setting it apart. Additionally, I prioritize environmental sustainability and health benefits, which also contribute to the uniqueness of this design. Overall, what makes my design truly unique is its integration of various elements, combining historical heritage with modern innovation, appealing to a broad audience.

When designing this project, I might collaborate with professionals from various fields, especially those with technical and specialized skills. This could include engineers, materials experts, and more. Their expertise and skills can provide valuable assistance in different aspects of the project, such as structural design of the product, selection of packaging materials, optimization of production processes, and so on. Collaborating with professionals ensures the practical feasibility and market suitability of the design, enhancing the overall quality and efficiency of the project.

In this particular design, technology plays a crucial role in multiple aspects. Firstly, it facilitates the product design process where computer-aided design software (CAD) and 3D modeling tools allow for the creation of precise product models and virtual testing and optimization. Secondly, it is integral to the manufacturing process, enabling efficient and high-quality production through advanced production equipment and processes. Additionally, technology is employed in packaging design and production to ensure alignment with the product design and adequate protection. Finally, it aids in marketing and sales by leveraging digital marketing and e-commerce platforms to reach a wider audience. Overall, technology drives innovation, enhances efficiency, ensures quality, and expands the market influence of the design.

During the design process, I may be influenced by data and analytical research. This research could cover market surveys, consumer trends, competitive analysis, as well as technical assessments of materials and production processes. Market surveys and consumer trend analysis help me understand the needs and preferences of the target market, guiding product design and positioning. Competitive analysis helps me understand the characteristics and competitive advantages of similar products in the market, providing inspiration and reference for design. Additionally, technical assessments help me choose the most suitable materials and production processes to ensure product quality and feasibility. Overall, data and analytical research play an important guiding role in various aspects of the design process, helping me make more informed and effective decisions.

During the process of designing and implementing concepts, I may encounter various challenges. These challenges include balancing cultural fusion, selecting appropriate materials and techniques, ensuring products meet market demands, addressing technical limitations, and fostering effective teamwork. Overcoming these challenges requires patience, creativity, and adaptability, but they are also integral parts of the design process, contributing to the advancement and enhancement of design.

Deciding to submit my design to an international design competition is typically based on several considerations. Firstly, I assess whether my design aligns with the competition's theme and requirements, as well as the reputation and prominence of the competition. If my design closely relates to the competition's theme and the competition has a strong reputation, I may consider submitting. Secondly, I consider the competition's awards and prizes, as well as the chances of winning and the recognition that comes with winning. If the competition offers attractive awards and prizes, and I believe my design is competitive, I may decide to submit. Lastly, I also consider the competition's deadlines and submission requirements to ensure I have enough time to prepare and submit my design. After considering these factors, I decide whether to submit my design to the international design competition.

In the process of designing this piece, I learned many valuable lessons and continuously improved myself through practice and reflection. Firstly, I gained a better understanding and appreciation of traditional culture and how to incorporate traditional elements into modern design. This not only expanded my design perspective but also increased my awareness of history and culture. Secondly, I learned to pay more attention to detail and quality to ensure the integrity and feasibility of the design. Through collaboration with professionals, I also learned how to communicate effectively and collaborate, as well as how to benefit from their expertise and experience. Lastly, I learned how to adapt to challenges and learn from failures and mistakes to continuously improve my design skills. Overall, this project provided me with a valuable learning opportunity, helping me grow into a more well-rounded and mature designer.

ChatGPT
In addition to the points mentioned above, I also want to emphasize the importance of continuous learning and innovation in the design process. Throughout this project, I continuously explored new design concepts and techniques to seek better solutions and creativity. I also experimented with different design approaches and tools to broaden my design perspective and enhance my abilities. Furthermore, I actively sought feedback and advice, engaged in discussions with peers, and shared experiences to continually improve and refine my designs. Overall, my design process is a journey of continuous learning and advancement, and I will continue to maintain curiosity and a thirst for knowledge to further elevate my design skills.

Design Interview

9 November 2023 · Lan ya Bai Yun Libri In Edizione Limitata

Our design aimed to honor and preserve the rich cultural heritage embedded within the art of blue calico, highlighting its historical significance and timeless appeal for contemporary audiences.

We aimed to pay homage to the intricate craftsmanship and cultural significance of blue calico, preserving its legacy and ensuring its continued relevance and appreciation in contemporary society.

We plan to organize exhibitions and showcases dedicated to "Lan Ya Baiyun," allowing audiences to engage with the intricacies of the design and immerse themselves in the rich cultural heritage and artistry of blue calico.

The design process for "Lan Ya Baiyun" spanned a comprehensive timeline, reflecting the intricate research, conceptualization, and execution involved in creating a tribute to the artistry and cultural heritage of blue calico. From the initial stages of ideation to the final implementation, the design process encompassed a period of approximately two years.

The decision to design the concept for "Lan Ya Baiyun" was driven by a deep-rooted passion for preserving and celebrating the cultural heritage and artistry of blue calico, coupled with a strong commitment to showcasing the rich legacy of this traditional craft within a contemporary context. The design was not commissioned but emerged from a shared inspiration and dedication to honoring the intricate artistry and cultural significance of blue calico within the broader narrative of Chinese heritage.

At present, our design for "Lan Ya Baiyun" remains a proprietary concept that has not been produced or used by another company. We have not entered into any agreements to sell or lease the production rights of this design to external entities. Our current intent is to retain full ownership of the design and potentially explore avenues for its production in the future under our own initiatives.

The decision to design "Lan Ya Baiyun" stemmed from a profound appreciation for the intricate artistry and cultural significance of blue calico within the context of Chinese heritage. Our endeavor was motivated by a deep-seated commitment to preserving and celebrating the rich legacy of this traditional craft, as well as a desire to share its timeless allure with a global audience.

While the design for "Lan Ya Baiyun" was primarily inspired by the rich cultural heritage and intricate artistry of blue calico, our creative process was informed by a deep appreciation for the diverse perspectives and contributions within the realm of traditional Chinese craftsmanship. While no specific external designs or designers directly influenced our work, we drew inspiration from a collective appreciation for the historical significance and artistic expressions embodied by various forms of traditional Chinese art and design.

Individuals with a passion for art, culture, and heritage who appreciate the intricate beauty and historical significance of traditional Chinese crafts, including blue calico.

Cultural Reverence: "Lan Ya Baiyun" embodies a profound reverence for the cultural heritage and artistic legacy of blue calico, showcasing a deep understanding of its historical significance and cultural resonance within the broader narrative of Chinese craftsmanship.

"Lan Ya" (蓝雅): The term "Lan" directly translates to "blue" in Mandarin, alluding to the central theme of blue calico and its rich historical significance within Chinese craftsmanship. "Ya" embodies the notion of elegance and refinement, evoking a sense of sophistication and cultural heritage associated with the intricate artistry of blue calico.

"Baiyun" (白云): "Baiyun" translates to "white cloud," serving as a metaphor for the purity, serenity, and timeless allure inherent in the art of blue calico. It symbolizes the ethereal beauty and enduring legacy of this cherished craft, invoking a sense of tranquility and artistic reverence that resonates with the intricate patterns and designs found within blue calico.

Utilizing industry-standard graphic design software, we crafted visual representations of the book's cover design, incorporating intricate patterns, typography, and imagery that reflected the essence and cultural significance of blue calico.

The incorporation of additional volumes and hand-made blue calico pieces within the book allows for an immersive tactile experience that enables readers to engage directly with the rich textures and intricate patterns of blue calico, fostering a deeper connection and appreciation for its artistic craftsmanship.

Artisans and Craftsmen: We collaborated closely with experienced artisans and craftsmen specialized in traditional Chinese binding techniques and textile production, ensuring the meticulous execution of the hand-made elements and intricate details that defined the visual and tactile appeal of the design.

Technological advancements in printing technologies facilitated the accurate reproduction of intricate patterns and colors inherent in blue calico, ensuring the faithful representation of the design's visual elements and enhancing the overall visual impact and aesthetic appeal of the book.

Extensive research was conducted into the historical origins, cultural significance, and artistic evolution of blue calico within the context of traditional Chinese craftsmanship, providing a foundational understanding of its origins and evolution over time.

Material Selection and Integration: Identifying and integrating high-quality materials that accurately represented the intricate textures and vibrant hues of blue calico while ensuring durability and aesthetic elegance posed a significant challenge, requiring extensive research and meticulous attention to detail.

Global Visibility: By participating in an international design competition, we aimed to garner global visibility and recognition for the design concept, showcasing the rich legacy and cultural significance of blue calico to a diverse and international audience of design professionals, enthusiasts, and cultural institutions.

Cultural Appreciation and Sensitivity: The immersive exploration of blue calico and its historical significance deepened my appreciation for the rich cultural heritage and artistic traditions embedded within traditional Chinese craftsmanship, fostering a heightened sense of cultural sensitivity and a deeper understanding of the importance of preserving and celebrating cultural legacies.

In the design journey of "Lan Ya Baiyun," it is important to emphasize the profound impact and significance of preserving and celebrating the rich cultural heritage and artistic traditions of traditional Chinese craftsmanship, particularly in the context of blue calico. By meticulously capturing the essence and intricacies of this cherished craft within the design, our overarching aim was to contribute to the ongoing preservation and revitalization of traditional cultural practices, fostering a renewed sense of cultural pride and heritage appreciation among contemporary audiences.

Design Interview

9 November 2023 · Newker Logo Il Design Del Marchio

Newker's custom text mark consists of the letter N and the graphics of the US Empire State Building. Recognize its business in China. The brand positions newbies as "International Award Promoter": promoting and operating the New York International Advertising Awards, New York International Television Film Awards, and London International Awards in China. The N character is a space where the Empire State Building is suitable for modular advancement. The module is interchangeable between letters and images in the graphics to accurately display the features provided by the brand.

In designing this work, our main focus has been to create a visually striking and culturally resonant representation that encapsulates Newker's global prominence and its pivotal role in promoting international creative achievements in China. Our primary objective was to craft a dynamic visual identity that not only reflects the brand's commitment to excellence but also communicates its ability to bridge diverse creative communities on a global scale.

By integrating the letter "N" and the iconic imagery of the Empire State Building, we aimed to establish a cohesive and distinctive brand identity that embodies Newker's core values of cross-cultural collaboration and recognition of creative excellence. Our intention was to achieve a harmonious synthesis of cultural symbolism and professional credibility, thereby reinforcing Newker's position as a leading facilitator of international recognition and creative exchange. Through this design, we sought to highlight Newker's commitment to fostering a platform for creative talents to shine and to celebrate outstanding achievements in the global creative industry.

our future endeavors entail forging strategic partnerships and collaborations with key stakeholders in the global creative sphere, leveraging the prestige associated with this award-winning design to expand Newker's influence and establish it as a trailblazer in fostering international creative exchange and collaboration. With a focus on sustainability and innovation, we aim to continuously evolve and adapt this design to meet the dynamic needs of the ever-evolving global creative landscape, solidifying Newker's position as a driving force in shaping the future of the creative industry.

The design process for this particular concept spanned approximately six months, during which our team dedicated meticulous attention to detail and comprehensive research to ensure the seamless integration of the brand's vision and values. From the initial conceptualization phase to the finalization of the design, we invested significant time and effort into refining the intricate elements of the concept, including the incorporation of the letter "N" and the intricate depiction of the Empire State Building.

The decision to design this particular concept was driven by a combination of factors, including a strategic alignment with Newker's overarching vision and a proactive pursuit of creative inspiration. While the initial impetus for the design stemmed from Newker's expressed need for a distinctive visual identity that would resonate within the Chinese market, our team also embarked on a proactive exploration of innovative design approaches to create a concept that would effectively communicate the brand's values and global aspirations.

the design is exclusively owned and utilized by Newker for their branding and promotional activities as an international award promoter. While there are no immediate plans to sell or lease the production rights to another entity, the possibility of exploring strategic partnerships or collaborations with complementary brands or organizations remains open for consideration in the future.

The decision to design this particular type of work was driven by a blend of creative ingenuity, strategic foresight, and a deep understanding of Newker's positioning within the global creative industry. We recognized the significance of creating a visually captivating and culturally resonant design that would serve as a powerful emblem of Newker's mission to promote international creative achievements in China.

While the primary design concept was developed internally by our creative team, we drew inspiration from a diverse array of design influences and contemporary trends within the global creative landscape. Our approach was marked by a comprehensive exploration of various design styles, cultural motifs, and industry best practices to ensure that the final concept resonated with Newker's vision and values while also aligning with international design standards.

The target customer for this design primarily encompasses creative professionals, advertising agencies, television and film production companies, as well as individuals and organizations involved in the global creative industry. Given Newker's role as an international award promoter, the design is tailored to resonate with a diverse audience of creative talents, industry leaders, and enthusiasts seeking recognition and exposure on a global platform.

This design stands out from other similar or resembling concepts due to its unique integration of the letter "N" and the iconic imagery of the US Empire State Building, symbolizing Newker's commitment to bridging cultures and fostering international collaboration within the creative industry. The strategic placement of the Empire State Building within the letter "N" serves as a powerful representation of the brand's global reach and its pivotal role in promoting international creative achievements in China.

the name "Newker" embodies the brand's ethos of embracing novelty and change while remaining rooted in a rich cultural heritage, thereby positioning itself as a dynamic force in shaping the future of the creative industry. The name encapsulates the brand's dedication to promoting new ideas, fostering creative distinction, and facilitating a platform for global talents to thrive and excel in the ever-evolving landscape of the creative arts and media.

Adobe Creative Suite: We extensively utilized software such as Adobe Illustrator for vector graphics and logo design, Adobe Photoshop for image editing and manipulation, and Adobe InDesign for layout and print design.

Sketch: This tool was instrumental in creating digital designs, prototypes, and user interfaces, enabling us to conceptualize and visualize the design elements in a digital format.

Procreate: We leveraged Procreate for its advanced digital illustration capabilities, allowing us to create intricate and detailed design elements with precision and creativity.

Canva: We utilized Canva for its user-friendly interface and diverse design templates, enabling us to create visually appealing marketing materials and presentations efficiently.

The most unique aspect of this design lies in its seamless integration of the letter "N" and the iconic imagery of the US Empire State Building, symbolizing Newker's commitment to fostering global recognition and cross-cultural collaboration within the creative industry. This integration represents a harmonious fusion of cultural symbolism and contemporary aesthetics, encapsulating the brand's ethos of embracing innovation while honoring its rich cultural heritage.

For the development of this design, we collaborated closely with a team of experienced professionals possessing diverse and specialized skills in various areas. Our collaborative efforts involved graphic designers, branding experts, cultural consultants, and marketing specialists, ensuring a comprehensive and multifaceted approach to the conceptualization and execution of the project.

Digital Illustration and Rendering: Advanced digital illustration tools and software were instrumental in creating intricate and visually appealing design elements, allowing for precise detailing and rendering of the letter "N" and the Empire State Building imagery.

Market Analysis: We conducted an in-depth analysis of the global creative industry, identifying emerging trends, consumer preferences, and industry best practices to ensure that the design aligned with the evolving needs and expectations of the target audience.

Effectively integrating the iconic imagery of the Empire State Building with the letter "N" in a visually appealing and cohesive manner while maintaining the integrity of both elements proved to be a complex and iterative process, requiring careful attention to detail and creative problem-solving.

The decision to submit our design to an international design competition was driven by our desire to showcase the creative excellence and global relevance of the concept, as well as to gain recognition within the global design community. We recognized the competition as a platform to demonstrate the innovative approach and cultural resonance embedded within the design, as well as to benchmark our work against other leading designs from around the world.

Cultural Sensitivity and Awareness: The cultural study and research conducted for this project deepened my understanding of the importance of cultural sensitivity and awareness in design, emphasizing the need to create designs that resonate with diverse cultural sensibilities and preferences.

I believe we have covered a comprehensive range of topics related to the design process, challenges, inspirations, and impact of the project. However, if there are any specific aspects or additional inquiries you would like to explore further, please feel free to let me know. Whether it pertains to the creative process, the integration of technology, the cultural significance of the design, or any other related areas, I am here to provide further insights and assistance as needed.

Design Interview

8 June 2023 · Korean Grapefruit Tea L'imballaggio

The main principle of this design lies in the fashionable present and the traditional elements of Korea.

I am concerned about the future development of design and the environmental protection and the final expression of the design concept of such a production.

In the future, we will probably invest more in the design and development of this fast drug.

I spend some time researching the market, the site and the quality of the product before I design it, digging into the culture and then designing the packaging.

Through the understanding of Korean traditional culture, the design of Korean clothing is linked to the design of the outer packaging to create a new design experience.

The design is still in communication and not yet available then there is no collaboration yet

My grandmother was a teacher when I was very young and she taught me how to write and draw from an early age.

I remember the first time I went to a shopping mall to buy a drink when I was young and I felt very strongly about it because in shopping malls people ignored the design of the packaging at that time and only cared about the product, so I think there should be better and more trusting packaging to attract people.

The childish drink is suitable for people of all ages because it also contains adult vitamin C, which brings health to people.

Many packaging designs are more concerned with the aesthetics of the product and the pigmentation of the product itself, and my design is more about giving it a culture that gives it some tradition.

A brand is clearly more about being memorable so childish drinks are a very visual representation of the product's identity.

I think the most important thing is the idea.

I think it might have something to do with my upbringing and my experiences.

I do all my own design

Because the whole package is designed for aluminium cans, there are some printing difficulties that may need to be considered in relation to the printing characteristics of this material.

From the level of research, the main focus is on the combination of traditional culture and modern design, how to link traditional culture with modern design and art and life through the intangible heritage heritage of such a way to combine the ancient methods with the current methods, so that the research can better inherit the history and culture and promote the development of innovative modern design.

Many times there is a disconnect between the designer and production and post-production process because I have long been in close contact with the design and production factories, so you will have a good communication before the product is launched to minimise the problems that exist.

I have achieved excellent results in many international competitions at Fishnet, and every time I design a piece I hope it will be recognized by the industry.

Each project is a brand new process in which you will encounter many problems that are fine to solve these problems are a learning process when you have more challenges you will have some experience will better help yourself to improve.

Design Interview

6 June 2023 · Korea 195 Grapefruit Biscuit L'imballaggio Degli Snack

The design of this grapefruit biscuit. The main idea is environmental protection, as packaging is now excessive. Therefore, I wanted to promote the understanding and awareness of packaging through the concept of environmental protection, and also, the whole inspiration is through a traditional Korean culture. The design concept was extracted from the traditional Korean culture.

I am more interested in the future development of design. The direction is in the combination of futurism and realism to produce a new futurism, this is one of my ideas.

This is a product that we are working hard to promote to all consumers. To get more recognition is our priority at this stage after the award.

In thinking about it, it will take a lot of time in. And the execution of the design, we have a very short time, it doesn't take too long, we can have the initial design done in about three days.

This particular concept of design is to help give the product a new cultural identity and inspiration, a form of artistic expression inspired by tradition, to better integrate the consumer with traditional culture and to better spread and pass on this beautiful heritage. Cultural heritage.

At the moment, this brand is just starting to do, and then it is also in the promotion stage of the market, if there are more people willing to work for this work. If more people want to get the right to use the product, it is possible. I am able to negotiate with people to jointly promote this product in a better way.

At an early stage, I felt that designers should have their own social responsibility. Nowadays, design is not pursuing social responsibility, but only the form of design, as long as the market needs, everyone is over-considering the packaging or design needs.

Well. Well, at an early stage, I think designers should have their own social responsibility, but nowadays, design is not pursuing social responsibility, but only the form of design, as long as the market needs, everyone is over-considering the packaging or design needs, then I think we should pay more attention to the social environment, and environmental protection.

The target group of this product. The target group is suitable for all ages, because there are no additives and the biscuits are naturally formed through fermentation.

I worked in one of the biggest advertising agencies in Japan. I used to work in one of the biggest advertising agencies in Japan, and I think what I feel very strongly about is the promotion and popularization of the concept of environmental protection, so it has a great influence on my later creation and later design.

The packaging of many biscuits is more about the flavour and the colour of the biscuit, and it is more about the colour and the flavour that attracts the consumer. And culture.

The name of the product is easy to understand and mainly reflects the characteristics of the product and the brand.

The whole design was done by hand from design to prototype, using 3D software, graphic software and manual production to complete the design.

The most unique aspect, when we choose this environmentally friendly material, we have to consider not only its environmental protection, but also its practicality, and then consider its wear resistance, and then easy to clean such a material.

The grinding and cutting technique with foil stamping, and the chart of this environmentally friendly concept, make up this whole. design and. The production of such a process, that in the process, the technical requirements of this is to be more refined

The entire Korean premium market was studied with in-depth understanding, and then and the study of the market ah. As well as a study of the traditional culture of Korean yuzu, and then through a number of academic journals.

There are not many choices of materials, because environmentally friendly materials can be used as packaging. Secondly, it is very difficult to handle the edges as a die-cut.

I think the first thing I want to say is that through this international competition, the design competition can help the brand to be more known and recognized by people, and also to make the product recognized by the industry.

Design Interview

5 June 2022 · He He Lotus La Tazza Di Caffè

Less is more minimalism meets Chinese purism. The striking combination of Chinese characters and the lotus flower design acts as a connecting element, giving the collection a special expressiveness. Another feature is the raised thread that runs through the cup body. Together, these two design attributes give white a new, surprisingly powerful aesthetic. Lotus petal-shaped coffee copper spoon, full of elegant temperament, the coffee base adopts the lotus pattern to illustrate the beauty of lotus flowers from different angles. The coffee cup not only enables users to drink delicious coffee, but also taste it with a good habit, making them Together for a perfect drinking experience.

The lotus-petal-shaped coffee spoon is elegant, and the coffee base adopts the lotus pattern to illustrate the beauty of the lotus from different angles. The coffee cup not only enables users to drink delicious coffee, but also taste it with a good habit.

The coffee cup will soon be put into the market, which plays a vital role in the integration and promotion of Chinese and Western cultures.

It took three months to design such a plan.

Because in the history of China, the lotus flower has a special meaning to come out of the mud and not stain, so I hope that the lotus flower can bring this kind of pure friendship and rebirth to more people.

This product will cooperate with a ceramic brand in the future.

A cup is such a companion that can accompany a person for a lifetime. A good cup can give people a very important emotion not only in the mind, but also in memory.

There are many ceramic artists in China. Their works can have a great impact.

People who like Chinese culture and coffee culture at the same time.

Because of the differences between Chinese and Western cultures. Coffee culture is similar to Chinese tea culture. There is an essential difference in habits, so there are also essential differences in the utensils. In the past, the design of coffee cups was based on the theme of Western culture. I used Chinese culture as the element of this creative design.

Lotus and cooperation are the same in pronunciation, and lotus also has cooperation, the same agreement. Although different characters have the same meaning in Chinese characters.

Using traditional fired ceramic firing techniques

The relief effect is used on the cup, which is difficult, but it is finally presented. nice effect.

I work with a ceramic master who does the firing, which guarantees the success rate of my ceramics.

Technology can overcome practical problems posed by design.

I use a quantitative research method. In terms of data, I have seen a lot of literature and different works. The evolution of coffee back in different periods of life is now a person's living habits, a study of the target population.

Design needs to impart some idea to the product. There are many places that are difficult to deal with in actual firing, so it is necessary to continue to study. On the cup, the relief effect is very difficult, but we finally overcome this problem.

Hope my design can get more recognition. At the same time, I also hope that everyone can like and Hanako an element.

It was my first time designing a cup, and I had a close contact with ceramics for the first time. for ceramics. There are still many deficiencies in technology, so this work can give me a good understanding of a material.

Design Legend Interview

21 May 2024

My name is Sun Jian, the founder of SunDesign. I used to work for the 2008 Olympic emblem design team and worked for Japan Dentsu Corporation. I formed a unique design concept and style in the duality between brand design and advertising creation.

My work won multiple design awards in Europe, Oceania, Asia and the United States. Including the best prize in the German Red Dot Award

German iF Design Award

American IDEA Design Award

Asian Design Award

Italian Design Award

Australian Good Design Award

German National Design Award, etc.

My grandmother was a teacher and I started painting after I was born. My father worked on mechanical design in the army and was very interested in design when he was very young.

Since I was a child, I like to draw and write about what I see. I hope I can become a designer when I grow up, so I cherish everything I have now.

I like thoughtful and creative works, which can be well integrated with the public.

Design requires hard work and diligence, to maintain an ordinary heart.

The current young design is a bit impetuous. This is a problem caused by society. We value the character of the designer more.

A good design is a new challenge every time. I like every process of creation and creative thinking. There are constantly new ideas to be applied in different environments, giving people different visual feelings while feeling like it's a standard process at the same time.

Good design can enhance brand image, good design can generate goodwill and purchase.

I promise to work 6 hours a day because I want to extend my career.

We are about 1 week.

Thinking, hand drawing, software, handmade.

Inspired by Chinese traditional culture lotus

I like styled design

My greatest design is the Hehe coffee mug. Combination of Chinese and Western cultures

Before completing different projects, you need to learn more about similar products, find out the differences, and continuously improve the design.

I will learn to paint.

Design is to help products gain the upper hand in the market.

I thank my grandmother and father, they are my enlightenment teacher and supporter.

Keep sticking to your goals.

Professional skills, software, ideas.

Need to express oneself.

Emerald Bay Resort Town

Can help more people in need.

Hope to help them solve their problems.

Cities need to be designed to improve aesthetics, rural areas need to be designed to improve life, and the environment needs to be designed to reduce pollution.

The world is currently facing the coronavirus, we will design for human health.

I'm helping the London Chinese Award design.

I want better designs to appear to help the product.

The design will be combined with different cultures and incorporate technology.

Need 3 years.

I analyze from a market perspective and use design to help brand marketing.

Attitude design.

Design must be thoughtful, thoughtful and solid.

Thinking, hand drawing, software, handmade.

Adobe Photoshop, Adobe Illustrator, CorelDRAW, Adobe InDesign.

Color is used to distinguish, and material is used to touch, which is indispensable.

I hope everyone knows that it is my work.

Will be attracted and excited by good works.

I often complete projects by myself。

I have worked with many internationally renowned designers and artists, and learned a lot from them.

I like some literature books。

Keep learning in the design process, improve your skills, and observe what is happening around you.

I want to communicate the confusion of design with the best designers in the world.

Each national award has a different influence.

Black, white, China, hot pot, autumn, music, sports, designer's brand.

I think my mother always scolds me for painting, and I often paint full of illustrations.

I often go to places I have never been to for inspiration.

My grandmother was a teacher and I started painting after I was born. My father worked on mechanical design in the army and was very interested in design when he was very young.

There are many uncertainties in the future. Maybe the aliens will come back to the earth and work together on space design projects

Able to communicate more

Designer Interview

21 May 2024

Influenced by father and grandmother for a short time. Grandmother was a teacher and was inspired by painting. She started drawing at an early age and grew up to be a designer. Finally entered art school.

SunDesign was established in Beijing in 2014. Sun Desig brings international modern minimalist design to the brand. Sun Design hopes to create more brands with unique characteristics with its partners by virtue of its accurate grasp of the brand, design precision and international vision of Eastern and Western cultures.

Design is the process of communicating predictions through sound planning, careful planning and various forms of feeling.

I like design work that has certain challenges.

I love logo design, product design and packaging design, and book binding. A good product requires a high degree of approval to distinguish similar products. I like to do challenging things, which are harder than established brands.

The first piece is the logo of the 12th Sudirman Cup

I like some eco-friendly materials, materials that can be used continuously.

I like to keep challenging myself. I often take on projects that have never been done before. Whenever there is a new job, I keep breaking through, looking for new solutions, looking for new ideas.

Nowadays, people have very high requirements for the quality of life, and they are becoming more and more picky about aesthetics, so good design is to solve people's aesthetic problems.

I treat each piece as my own child and take care of it until everyone accepts it.

Ever since I was a child, I have loved to draw and write down what I see. I want to be a designer when I grow up, so I cherish what I have now.

Perseverance is what keeps me going.

First consider the rationality of the design.

Designers often have a certain mission. I want to help those in need with some charity work. We often do some charitable activities.

The design of the future is closely integrated with the way of life of human beings, and the design needs to consider more intelligence.

The 2021 China-Korea Cultural Exchange Year has entered the Gaohe County Art Exhibition, which will be held at Gahe County Government and Chosun University Art Museum in South Korea

The design needs to be applied to many countries and different usage scenarios. So when we design, I have to maintain brand recognition and simplicity in the design. Therefore, you need to be extra careful and attentive when designing your work. In fact, quality is the most important thing in design. Because the brand image of different tops is also the special voice of the brand concept.

I live in Beijing, China. When we were designing, we all went back and learned about traditional culture. Chinese design started late and we are working hard to achieve the best design.

I usually leave the execution and production of the finished work to the company.

The current young design is a bit impetuous. This is a problem created by society. We pay more attention to the character of the designer.

As designers, we first try to understand the brand's personality, and then use the most direct and simple visual elements to convey the brand's philosophy. At the same time, we need to maintain the visual unity and innovation of the brand so that everyone can enjoy and enjoy the moment.

In 2011, the emblem design of the 12th Sudirman Cup, the brand image design of the 43rd IAA World Advertising Conference, the brand image design of the American Effie Awards in Greater China

I love the feeling of the sun rising in the morning.

Design requires hard work and diligence to maintain an ordinary heart.

Designers are different from artists. True design requires thought, not execution and beautification. There are too many plagiarisms and similar designs out there.

Design must be thoughtful, thoughtful, and solid.

Thinking, hand drawn, software, handmade.

Adobe Photoshop， Adobe Illustrator， CorelDRAW， Adobe InDesign.

I committed to working 6 hours a day because I wanted to extend my career.

We are about 1 week.

I like to ask questions and want to learn about history and culture.

Worked in the emblem design team of the 2008 Beijing Olympic Games, Dentsu Advertising Company of Japan, and DDB Advertising Company of the United States.

My account includes publishing group, big health, automobile, oil, express and many other fields.

I love thoughtful and creative pieces that blend well with the public.

I like to do different designs and I will challenge different fields.

I am an independent designer and also founded SunDesign Design Company.

I am currently doing logo related design work for a factory operating international awards company. This client is very special. It is a company operating in China during the New York Arts Festival and the London International Awards.

Via website and email www.sun-design.cn sunjian33@126.com

No other issues.

Grand Interview

22 October 2025 · Newker Logo Il Design Del Marchio

The Newker logo design, blending the letter "N" with the Empire State Building, serves as a compelling visual metaphor for international connectivity and excellence. This conceptual breakthrough emerged from a deep understanding of the brand's mission as a "driving force behind international awards." The "N" symbolizes the brand name, while the Empire State Building reflects New York's status as a global hub for creativity and culture, aligning with the brand's ambition for global reach. The modular nature of the design allows flexibility, enabling the seamless integration of functions and ideas. Its simplicity, memorability, and adaptability make it a powerful representation of Newker's vision for fairness, efficiency, and sustainable growth in promoting outstanding design worldwide.

To ensure the Newker logo maintained its impact and legibility across diverse scaling requirements, we prioritized a clean, modular design with strong geometric lines and balanced proportions. The combination of the "N" and the Empire State Building was carefully crafted to remain visually distinct, even at smaller sizes, while conveying depth and meaning. The 15cm minimum length specification guided our design choices, ensuring that the logo's details, such as the interplay between the letter and the building silhouette, remained crisp and clear. Additionally, we tested the logo extensively in various applications—business cards, digital screens, and large-scale billboards—to ensure its adaptability and strong visual presence, regardless of context or scale.

In creating the Newker Logo Brand Design, we approached the balance between Eastern and Western design sensibilities by focusing on shared values of simplicity, symbolism, and functionality while respecting cultural nuances. The integration of the Empire State Building—a symbol of Western modernity and ambition—with the minimalist geometry of the "N" reflects the precision and clarity often appreciated in Eastern aesthetics. We drew inspiration from global design principles, emphasizing harmony, modularity, and timelessness, ensuring the logo resonated across cultural boundaries. By blending these elements seamlessly, the design conveys a universal message of connection, innovation, and excellence that appeals to both Eastern and Western audiences.

The grid system for the Newker Logo Brand Design was developed to ensure precision, consistency, and adaptability across various applications. Key considerations included the need for balanced proportions between the "N" and the Empire State Building silhouette, ensuring visual harmony and clarity at any size. We incorporated a modular structure that allowed flexibility for scaling while maintaining alignment and symmetry, crucial for both print and digital formats. The grid also factored in the 15cm minimum length specification, ensuring key design elements remained legible and impactful. By adhering to these proportional guidelines, we preserved the logo's integrity and ensured it seamlessly adapted to diverse contexts without compromising its aesthetic appeal or brand messaging.

My experience with the 2008 Olympics design team profoundly influenced my approach to the Newker Logo Brand Design by instilling a deep understanding of creating identities that resonate globally while honoring cultural specificity. For the Olympics, we balanced universal themes of unity and excellence with distinct cultural motifs to represent China authentically. Similarly, for Newker, I drew upon this expertise to blend the global symbolism of the Empire State Building with the minimalist precision and balance often valued in Eastern design. This fusion ensures the logo feels both internationally relevant and locally meaningful, appealing to diverse audiences while maintaining a strong cultural connection.

The Newker Logo Brand Design embodies its role as an "International Award Promoter" through a streamlined visual solution that distills the brand's complex service proposition into a clear and memorable identity. We focused on integrating the letter "N" with the Empire State Building to symbolize global connectivity and excellence, aligning with Newker's mission to bridge international creative communities. The modular design reflects the brand's adaptability and multifaceted offerings, while its clean lines and balanced proportions convey professionalism and trustworthiness. By prioritizing simplicity, functionality, and symbolism, we crafted a logo that communicates the essence of Newker's purpose with clarity and universal appeal, earning it recognition for strategic design excellence.

The sustainability aspect of the Newker Logo Brand Design was carefully integrated by selecting production technologies and materials that balanced ecological responsibility with the brand's visual impact. For example, we prioritized eco-friendly options such as recyclable papers for offset printing and energy-efficient acrylic UV printing processes, which reduce waste and emissions. The minimalist design of the logo also contributed to sustainability, as its clean lines and modularity required fewer resources in production. By choosing durable, high-quality materials, we ensured the logo's longevity, reducing the need for frequent replacements. This approach allowed us to uphold Newker's commitment to sustainability while maintaining a striking and professional brand presence across all mediums.

The inspiration to use architectural symbolism in the Newker Logo Brand Design stemmed from the Empire State Building's iconic status as a global beacon of innovation, ambition, and connection. Its towering structure symbolizes reaching new heights, much like Newker's mission to elevate international awards and creative excellence. By integrating the building into the "N" of the logo, we created a visual narrative that represents a gateway to global opportunities, reflecting Newker's role in bridging cultural and creative boundaries. This architectural metaphor not only reinforces the brand's international identity but also evokes a sense of trust, stability, and aspiration central to its services.

The seamless integration of typography with architectural elements in the Newker Logo Brand Design was achieved through a meticulous design process that prioritized balance, alignment, and cohesion. We began by analyzing the structural proportions of the Empire State Building, extracting its verticality and symmetry as key design cues. These elements informed the custom design of the "N," ensuring its geometric form echoed the building’s architectural lines. Careful attention was given to the thickness and spacing of the letterform, ensuring it harmonized with the silhouette while remaining distinct and legible. Iterative prototyping and grid-based alignment allowed us to refine the relationship between the typography and the architectural motif, resulting in a design that feels both unified and purposeful.

Looking toward the future, the Newker Logo Brand Design is well-positioned to adapt to emerging digital platforms while maintaining its core design principles of clarity, modularity, and versatility. As digital environments continue to evolve, the logo’s simplified, geometric form ensures it remains legible and impactful on smaller screens and across varied digital formats, from apps to websites. To future-proof the design, we foresee the logo's modularity allowing it to adapt seamlessly to new technologies, such as augmented reality or interactive digital experiences. This adaptability will be achieved by maintaining its foundational elements—strong geometric shapes and clear proportions—while allowing for dynamic variations that can interact with evolving digital interfaces. By staying true to its core principles, the Newker identity will continue to resonate across both traditional and emerging platforms.

Grand Interview

23 November 2024 · Korea Goheung Yuza Wine Packaging

Thank you for your interest in the story-driven approach behind the Goheung Yuza Wine packaging. The inspiration from the Three Kingdoms tale, specifically the legend of Hwanung and the bear that transforms into a woman, provided a rich cultural narrative that we integrated deeply into the design elements. Each packaging component—from the illustrations inspired by traditional Korean woodblock prints to the engraving on the walnut wood box—was chosen to reflect the timeless appeal of this legend. The bottle design, with its high goblet-inspired shape, symbolizes elegance and quality, a nod to ancient Korean royalty and their ceremonial drinkware. The concept of a “cup within a bottle” conveys a sense of ritual and moderation, aligning with the idea that fine wine should be enjoyed thoughtfully. This also ties into the bottle’s dual function as a reusable drinkware piece, reinforcing a sustainable and culturally meaningful experience with every use.For the outer packaging, we selected walnut wood and adorned it with carved yuja motifs, evoking a sense of nature and tradition. This method has roots in traditional Korean transport boxes, bringing a touch of authenticity while emphasizing eco-friendliness—a quality we find particularly appealing to modern, environmentally-conscious consumers. By weaving historical storytelling into the design, we aimed to create a product that not only embodies the regional characteristics of Goheung’s yuja but also resonates as a unique piece of Korean cultural heritage, appealing to younger generations interested in meaningful, story-rich experiences. This storytelling approach guided each creative choice, ensuring that the final product is both visually captivating and symbolically significant.

Our choice to incorporate intricate carving techniques in the Goheung Yuza Wine packaging was driven by a desire to honor traditional Korean craftsmanship while embracing modern technology. Inspired by Korea’s rich history of wood engraving used in art and functional objects, we wanted to echo this legacy, especially through the carved walnut wood box featuring yuja motifs. By combining traditional hand-carving aesthetics with precision machinery, we achieved a design that is both authentically detailed and accessible for contemporary production. This fusion enhances the cultural storytelling by bridging past and present, allowing consumers to feel connected to Korea’s heritage while enjoying a modern product.

In developing the walnut wood box for the Goheung Yuza Wine packaging, we aimed to combine luxury with eco-consciousness. Walnut wood was selected for its durability, rich texture, and natural elegance, aligning with the premium image of the product. The wood’s sustainable properties—being reusable, biodegradable, and long-lasting—resonated with our commitment to environmental responsibility, while also offering a tactile, refined experience that appeals to discerning consumers. This thoughtful material choice not only underscores the cultural authenticity of traditional Korean design but also reflects modern values of sustainability, creating a meaningful connection between heritage and ecological mindfulness.

To modernize the high-footed cup design in the Goheung Yuza Wine packaging, we drew on its historical opulence as a symbol of Korean heritage while refining it for a contemporary aesthetic. The sleek, elongated lines and minimalist detailing were carefully crafted to retain the regal essence of traditional goblets, yet with a fresh elegance that appeals to modern tastes. By blending subtle luxury with cultural authenticity, the design pays homage to ancient Korean ceremonial drinkware, allowing it to fit seamlessly into both heritage contexts and today’s lifestyle, thus bridging the past with the present.

Commemorating 30 years of cultural exchange between Korea and China, the Goheung Yuza Wine packaging was thoughtfully designed to reflect shared heritage and mutual respect. We integrated Korean elements, like the high-footed goblet and yuja motifs, with subtle Chinese influences in the narrative and symbolic detailing, aiming for a harmonious fusion that resonates in both cultures. This milestone inspired us to celebrate commonalities—such as the appreciation for intricate craftsmanship and storytelling—while honoring each culture’s uniqueness. Through this approach, the packaging not only symbolizes the partnership’s longevity but also invites a deeper connection between both countries’ traditions.

The specific dimensions of the Goheung Yuza Wine packaging (9mm x 30mm x 23mm) were carefully chosen to balance aesthetic appeal, functionality, and user experience. These measurements ensure a sleek, elongated profile that conveys elegance, while maintaining a comfortable hold and easy portability. The compact form factor enhances the unboxing experience, making it feel refined yet accessible. Additionally, the dimensions align with the walnut wood box’s durability and reusability, supporting both luxury and sustainability. This attention to size not only enhances the visual impact but also makes the product versatile, reinforcing its status as a premium, gift-worthy item.

In the Goheung Yuza Wine packaging, we highlighted the health benefits of yuzu subtly to maintain the luxurious aesthetic. Rather than overtly focusing on the functional qualities, we integrated these aspects into the design narrative—through the choice of natural materials like walnut wood and the sophisticated, reusable bottle concept. The high-quality craftsmanship reflects a premium feel, while subtle details, such as the yuzu motifs, hint at its vitamin-rich, immune-boosting properties. This approach creates a refined balance, allowing consumers to appreciate the wine’s health benefits within an elegant, culturally enriched packaging experience.

One of the key challenges in designing the award-winning Goheung Yuza Wine packaging was achieving a balance between sustainability and luxury without compromising functionality. Initially, incorporating eco-friendly materials, like walnut wood, while retaining a high-end look posed difficulties. This challenge led us to experiment with intricate carving techniques that would enhance the box’s visual appeal while showcasing the natural wood grain. This approach not only elevated the packaging’s premium feel but also highlighted the product’s sustainability in a unique way, ultimately becoming a signature element that contributed to its recognition with the Silver A' Design Award.

In designing the Goheung Yuza Wine packaging, we envisioned tactile interaction as a key part of the storytelling experience. The natural texture of the walnut wood box, combined with intricate carvings, invites users to feel the craftsmanship, echoing traditional Korean artistry. Unboxing the wine and handling the high-footed goblet bottle creates a ritualistic, almost ceremonial experience that immerses users in the cultural narrative. This physical engagement transforms the act of opening and pouring the wine into a journey through history and tradition, allowing the story of Goheung and its heritage to unfold with each touch.

The success of the Goheung Yuza Wine packaging reinforces our commitment to using design as a bridge for cultural preservation. Moving forward, this recognition encourages us to explore deeper, nuanced storytelling through materials, textures, and symbolic details that honor traditional practices while resonating with modern audiences. We’re inspired to integrate sustainable and culturally significant elements more deliberately, using each design to preserve and celebrate heritage in ways that feel relevant, accessible, and enduring. This experience has shown that packaging can be a powerful medium for cultural storytelling, influencing our future designs to prioritize authenticity, craftsmanship, and eco-consciousness.

Grand Interview

22 November 2024 · Korean Grapefruit Tea L'imballaggio

We combined traditional Korean culture with modern design, inspired by the hanbok, using grapefruit gold and traditional blue to create packaging that blends heritage with contemporary aesthetics. The use of printed aluminum cans not only preserves freshness but also enhances visual appeal, successfully capturing the attention of consumers across all generations.

We wanted to create a design that not only highlights the product’s freshness but also tells a cultural story. The dancing girl motif in traditional Korean dress symbolizes elegance and heritage, offering a unique visual identity that sets the packaging apart from conventional fruit-based designs.

Printing gold and blue on aluminum required precise plate alignment and advanced color layering to maintain vibrancy and detail. We overcame challenges like color bleeding and uneven finishes by using refined plate-making techniques and high-quality inks, ensuring a flawless and striking design.

Our market research revealed the need for a unique identity, leading us to blend vibrant grapefruit gold with traditional Korean blue and the hanbok-inspired form. This approach combined freshness with cultural elegance, creating a standout design in a crowded market.

We maximized the compact space by using bold colors, intricate details, and the hanbok-inspired silhouette to create depth and movement. This ensured the design remained visually striking while fitting perfectly within the 50mm x 45mm x 23mm format.

The aluminum cans provided a smooth, durable surface for vibrant printing and embossing. This allowed us to enhance the hanbok-inspired design with metallic finishes, creating a visually dynamic and premium look while ensuring practicality and freshness.

The grapefruit gold represents vitality and freshness, while traditional Korean blue symbolizes harmony and heritage. Together, they create a balanced blend of modern energy and cultural authenticity, making the packaging both meaningful and distinctive.

We combined the elegance of traditional Korean elements, like the hanbok-inspired motif, with modern aesthetics and vibrant colors. This balance ensured the design appealed to younger audiences while honoring cultural roots, resonating with all generations.

The use of a traditional Korean cultural motif, like the hanbok-inspired dancing girl, instead of typical fruit imagery, was a bold departure from conventional designs. Additionally, combining cultural authenticity with modern colors and premium materials challenged the norm of simple, straightforward packaging.

This design sets a precedent for blending cultural storytelling with modern aesthetics, encouraging brands worldwide to explore authentic, heritage-driven designs. It demonstrates that culturally-inspired packaging can create strong emotional connections while appealing to global consumers' desire for unique, meaningful products.

Grand Interview

22 November 2024 · Korea 195 Grapefruit Biscuit L'imballaggio Degli Snack

The design of the 195 Grapefruit Biscuit packaging was inspired by traditional Korean imagery, with the little girl swinging under the pomelo tree symbolizing joy, nostalgia, and cultural connection. This evokes a sense of happiness and tradition, creating an emotional link to the product that resonates with both older and younger generations.

We focused on using eco-friendly materials that still maintained the product's freshness, such as biodegradable packaging and natural inks. This allowed us to create a visually appealing design while ensuring the packaging aligned with sustainability goals, balancing both environmental impact and product protection.

We wanted to honor Korean heritage and create a deeper connection with consumers by incorporating traditional cultural elements. The image of the little girl swinging under the pomelo tree reflects the innocence and joy of Korean traditions, enhancing the brand storytelling by connecting the product to the rich cultural history of Korea.

The Bronze A' Design Award has encouraged us to continue pushing creative boundaries while balancing innovation with cultural authenticity. It has reinforced the importance of thoughtful, story-driven design, and we now approach future projects with even greater confidence in integrating cultural elements and sustainability into our packaging concepts.

The emotional resonance of the Korea 195 Grapefruit Biscuit Snacks Packaging lies in its blend of nostalgia and modern appeal. The traditional imagery of the swinging girl under the pomelo tree connects with consumers' cultural memories, while the clean, contemporary design meets modern aesthetics. This combination bridges the gap, making the product feel both familiar and fresh, appealing to both older generations and younger, design-conscious consumers.

Creating the innovative grooves and hollowed-out sections was a technical challenge, as we had to ensure the packaging remained sturdy and protective. We carefully balanced the structural integrity with the aesthetic design, using durable yet lightweight materials. The hollow sections were designed with precision to avoid compromising the product’s freshness while adding a unique, visually appealing touch.

The Korea 195 Grapefruit Biscuit Snacks Packaging reflects a growing awareness of sustainability in the Asian market. By using eco-friendly materials and emphasizing environmental responsibility, the design aligns with consumers' increasing demand for products that are both culturally rich and environmentally conscious, showing a shift toward more sustainable packaging choices.

The illustrations, particularly the little girl swinging under the pomelo tree, tell a story of joy, tradition, and connection to nature. They reflect the cultural heritage of Korea, where nature and innocence are cherished. This imagery ties back to the brand’s roots in Korean traditions, emphasizing a nostalgic and emotional bond with the product while honoring its heritage.

Market research revealed that consumers are increasingly drawn to products that combine cultural authenticity with modern values, such as sustainability. We found that younger consumers are particularly interested in eco-friendly packaging, while older generations appreciate traditional elements. This informed our decision to blend traditional Korean imagery with environmentally conscious materials, creating a design that appeals to both cultural pride and contemporary eco-awareness.

The success of the Korea 195 Grapefruit Biscuit Snacks Packaging sets a precedent for integrating cultural heritage with sustainable practices. It shows that consumers in the Asian market value both eco-consciousness and traditional storytelling. This design may inspire other brands to adopt similar approaches, blending sustainability with cultural elements to create more meaningful, environmentally-friendly packaging.

Grand Interview

22 November 2024 · He He Lotus La Tazza Di Caffè

Thank you for appreciating the He He Lotus Coffee Cup’s unique design approach. Our goal was to create a harmonious blend of Chinese purism and Western minimalism, focusing on simplicity and elegance. The design centers around the lotus motif, a symbol of purity and grace in Chinese culture, and emphasizes clean lines and understated beauty. The embossed lotus lines interwoven on the cup's surface not only evoke a sense of fluidity but also bring a tactile experience, inviting users to feel the design’s depth. By using raised lines and a lotus petal-shaped copper spoon, we integrated cultural richness into a minimalist form, allowing traditional symbolism to complement modern aesthetics without overwhelming it. This fusion enhances the overall sensory experience, as each element—cup, saucer, and spoon—serves both functional and symbolic roles, creating a refined coffee ritual that honors both Eastern beauty and Western simplicity.

The raised thread design on the He He Lotus Coffee Cup was inspired by the natural flow of lotus stems, symbolizing resilience and connection in Chinese culture. This tactile element invites users to trace their fingers along the delicate, embossed lines, creating a deeper sensory engagement. By adding texture, the design encourages a mindful, almost meditative interaction with the cup, enhancing the user's connection to both the piece and the cultural symbolism it embodies. This subtle detail transforms the simple act of drinking coffee into a graceful, immersive experience, aligning with the values of purity and elegance in Chinese aesthetics.

The lotus petal-shaped copper spoon was crafted as a natural extension of the He He Lotus Coffee Cup’s design, with meticulous attention to form and symbolism. Inspired by the elegance of lotus petals, we shaped the spoon to embody purity and refinement, matching the cup’s serene aesthetic. The choice of copper not only adds warmth and contrast to the minimalist white of the cup but also provides a pleasing weight, enhancing the tactile experience. This carefully considered element invites users to savor each moment, elevating the coffee ritual into a refined, culturally resonant experience that celebrates harmony and grace in every detail.

Studying the coffee habits of 20 people revealed that users seek both comfort and mindfulness in their daily coffee rituals. Many valued a cup that felt pleasant to hold and had a refined aesthetic to enhance their experience. These insights led us to incorporate the raised lotus lines on the cup for tactile engagement, fostering a mindful connection with each sip. Additionally, the lotus petal-shaped copper spoon was designed for ease and elegance, aligning with users' desire for thoughtful, beautiful accessories that enrich their routine. Ultimately, this research guided us toward a design that balances function with an elevated sensory experience.

Using Fujian white porcelain for the He He Lotus Coffee Cup was a deliberate choice to honor both the material’s delicate beauty and its historical significance in Chinese culture. Known for its translucency, strength, and smooth finish, this porcelain allowed us to create a cup that feels refined yet durable. Its purity aligns with the lotus symbolism of grace and elegance, enhancing the cup’s minimalist aesthetic. The manufacturing process was carefully tailored to highlight these qualities, with precise firing techniques to achieve the porcelain’s signature sheen, allowing the raised lotus lines to stand out subtly yet distinctly, embodying both tradition and contemporary design finesse.

The Chinese characters incorporated into the He He Lotus Coffee Cup design represent “和合” (He He), which translates to “harmony and unity.” This phrase embodies values central to Chinese philosophy, emphasizing balance, peace, and interconnectedness. By embedding these characters into the cup’s design, we aimed to create a visual narrative that aligns with the symbolism of the lotus—a flower revered for its purity and resilience. This integration reinforces the cup’s concept as a vessel of mindfulness and cultural richness, allowing each coffee ritual to become a moment of reflection on harmony and the beauty of simplicity.

The He He Lotus Coffee Cup was designed to foster a deeper emotional connection by transforming a daily coffee ritual into a mindful, culturally enriched experience. The tactile raised lotus lines, the elegant form of Fujian white porcelain, and the symbolic “和合” characters all invite users to engage thoughtfully with each element. These details encourage a slower, more intentional pace, allowing users to reflect on harmony and balance while savoring their coffee. By infusing the cup with cultural symbolism and sensory design, it becomes more than just a vessel—it becomes a bridge to a more meaningful, emotionally resonant ritual.

The multifaceted lotus pattern on the base of the He He Lotus Coffee Cup was inspired by the desire to showcase the lotus's beauty and symbolism from multiple perspectives, reflecting its deep cultural significance. By depicting the lotus from various angles, we aimed to capture its resilience and elegance, qualities that resonate across different facets of Chinese philosophy. This approach allows users to appreciate the lotus’s layered symbolism, whether looking directly at the base or experiencing its subtle influence through the cup’s overall design. It transforms the cup into a dynamic representation of purity and grace, enriching the visual and emotional depth of each use.

Winning the A' Design Award for the He He Lotus Coffee Cup highlights the potential of cultural fusion in product design, inspiring us to delve deeper into blending heritage with modern aesthetics. This recognition reinforces our commitment to honoring traditional craftsmanship and symbolism in ways that resonate globally. Moving forward, we envision creating designs that celebrate diverse cultural narratives through thoughtful material choices, symbolism, and sensory engagement. By continuing to merge Eastern and Western design philosophies, we aim to craft products that foster meaningful connections, allowing users worldwide to experience cultural richness in everyday rituals.

In designing the He He Lotus Coffee Cup, we carefully balanced practical utility with rich cultural symbolism to elevate it beyond a simple drinking vessel. The cup’s ergonomic shape and durable Fujian white porcelain ensure it’s both comfortable to hold and suitable for daily use. Simultaneously, the raised lotus lines and “和合” (He He) characters infuse each detail with symbolic meaning, transforming the act of drinking coffee into a mindful experience. This blend of functionality and cultural storytelling invites users to connect with values of harmony and purity, making each sip a moment of reflection and appreciation.

Grand Interview

22 November 2024 · Lan ya Bai Yun Libri In Edizione Limitata

The decision to focus on the 800-year-old blue calico technique for the *Lan Ya Bai Yun* Limited Edition Book was driven by a deep respect for this ancient craft’s cultural significance and its ability to connect the past with the present. Blue calico is not only a unique textile technique but also embodies generations of wisdom and artistry. Our design choices, from using the signature blue hue to incorporating burlap and hand-crafted fabric into the pages, were made to honor the tradition while creating a modern, collectible piece. Each element was carefully considered to ensure the book not only preserves this rich heritage but also engages contemporary audiences, making the ancient craft of blue calico feel both timeless and relevant.

Integrating handmade blue printed cloth into each *Lan Ya Bai Yun* Limited Edition Book was a key decision to create a physical connection between readers and the cultural heritage of blue calico. The unique, hand-drawn patterns of the fabric offer readers a tactile experience that brings them closer to the craftsmanship behind the traditional technique. By incorporating this actual craftwork, we aimed to engage readers not just visually, but physically, allowing them to experience the artistry and individuality of blue calico firsthand. This integration deepens the connection to the heritage, making the book a meaningful and immersive artifact that bridges the past and present.

The use of the magnetic hardcover gift box and naked ridge lock blue thread binding in the *Lan Ya Bai Yun* Limited Edition Book was inspired by a desire to honor Chinese craftsmanship while providing a unique, tactile experience for the reader. The magnetic gift box creates a sense of luxury and anticipation, enhancing the overall presentation of the book. Meanwhile, the naked ridge lock blue thread binding, with its striking blue thread, reflects the traditional art of Chinese bookmaking and reinforces the cultural theme of blue calico. These elements elevate the book into a collectible artifact, immersing the reader in a sensory experience that connects them to both the craftsmanship and cultural heritage of the blue calico technique.

During the five years of research for the *Lan Ya Bai Yun* Limited Edition Book, we made several unexpected discoveries that significantly influenced our design approach. One key revelation was the regional diversity in blue calico patterns, reflecting local cultural influences that enriched the narrative of the book. Additionally, we discovered the spiritual significance of blue calico in certain areas, where it was seen as a protective symbol. Interactions with artisans deepened our understanding of the meticulous craftsmanship involved, which led to design choices that emphasized authenticity and physicality, such as incorporating hand-printed fabric into the book. These insights helped shape a book that not only tells a story but also embodies the living heritage of blue calico.

The *Lan Ya Bai Yun* Limited Edition Book achieved a balance between traditional craftsmanship and modern design by integrating authentic blue calico fabric with a minimalist, contemporary layout. We preserved the essence of blue calico through hand-printed fabric and traditional binding techniques, while embracing modern design elements such as clean typography and a sleek magnetic hardcover box. This fusion ensured that the rich cultural heritage of blue calico was both honored and made accessible to today’s audiences, creating a collectible piece that feels timeless yet relevant to modern sensibilities.

Collaborating with Wu Yuanxin, the national inheritor of blue calico, was pivotal in shaping our understanding and presentation of this cultural heritage. His deep expertise and personal stories about the craft enriched our design process, helping us appreciate the intricate techniques and cultural significance behind blue calico. Wu’s insights into the symbolism and history of the fabric guided our design choices, from the use of hand-printed fabric to the integration of blue tones, ensuring the book honored the craft’s rich legacy. His influence was key in creating a book that not only celebrated blue calico as an art form but also preserved its cultural importance for future generations.

The double-volume design of the *Lan Ya Bai Yun* Limited Edition Book was guided by a desire to create a cohesive and immersive reading experience. The two volumes were structured to focus on different aspects of blue calico—one on its cultural significance, the other on the artistic techniques—ensuring a logical flow. The hand-stitched blue thread binding and inclusion of hand-printed fabric reinforced the tactile connection to the craft. Careful attention was also given to layout, using clear section dividers and a mix of images and text to enhance navigation and understanding, creating a visually striking yet accessible presentation of this cultural heritage.

The *Lan Ya Bai Yun* Limited Edition Book contributes to preserving and revitalizing traditional Chinese craftsmanship by documenting and celebrating the blue calico technique in both historical and contemporary contexts. Through a combination of research, artistry, and tactile design elements like hand-printed fabric, the book fosters a deeper connection to the craft, making it relevant to modern audiences. By presenting blue calico in a modern, minimalist format, the book bridges the past and present, ensuring its cultural significance is appreciated and sustained for future generations. It highlights the living nature of traditional craftsmanship, helping to revitalize and pass it down with both reverence and innovation.

The dimensions of the *Lan Ya Bai Yun* Limited Edition Book (210mm x 50mm x 290mm) were carefully chosen to balance functionality and aesthetic appeal. The size ensures the book is large enough to showcase the intricate details of the blue calico fabric and illustrations, allowing readers to fully appreciate the craftsmanship. The 50mm thickness provides a substantial, tactile experience, reinforcing the book's status as a collectible item. This size also facilitates easy handling, offering a comfortable reading experience while maintaining an elegant presence that highlights its cultural significance.

Creating the *Lan Ya Bai Yun* Limited Edition Book taught several key lessons for designers bridging traditional craftsmanship with contemporary design. First, understanding and respecting the craft’s history is essential, as it informs every design choice. Engaging the reader through tactile elements, like hand-printed fabric, deepens the connection to the craft. Balancing tradition with modern aesthetics ensures the design resonates with contemporary audiences. Additionally, the design should both function effectively and serve as an artistic expression, telling the story of the craftsmanship. Finally, collaborating with experts in the field and creating a collectible experience enhances the project’s cultural significance and appeal.

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Interviews with Sun Jian

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Design Interview

What is the main principle, idea and inspiration behind your design?

What has been your main focus in designing this work? Especially what did you want to achieve?

What are your future plans for this award winning design?

How long did it take you to design this particular concept?

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

What made you design this particular type of work?

Where there any other designs and/or designers that helped the influence the design of your work?

Who is the target customer for his design?

What sets this design apart from other similar or resembling concepts?

How did you come up with the name for this design? What does it mean?

Which design tools did you use when you were working on this project?

What is the most unique aspect of your design?

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

What is the role of technology in this particular design?

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

What are some of the challenges you faced during the design/realization of your concept?

How did you decide to submit your design to an international design competition?

What did you learn or how did you improve yourself during the designing of this work?

Any other things you would like to cover that have not been covered in these questions?

Design Interview

What is the main principle, idea and inspiration behind your design?

What has been your main focus in designing this work? Especially what did you want to achieve?

What are your future plans for this award winning design?

How long did it take you to design this particular concept?

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

What made you design this particular type of work?

Where there any other designs and/or designers that helped the influence the design of your work?

Who is the target customer for his design?

What sets this design apart from other similar or resembling concepts?

How did you come up with the name for this design? What does it mean?

Which design tools did you use when you were working on this project?

What is the most unique aspect of your design?

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

What is the role of technology in this particular design?

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

What are some of the challenges you faced during the design/realization of your concept?