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Interviews with Asta Lok
Designer profileDesigner Interview
6 July 2025
My design studio, PALETTE CODE, embodies a holistic approach to design, focusing on market analysis, product design and development, branding, and digital solutions. We consider design as a multi-faceted endeavor, integrating various aspects to create cohesive experiences. Palette Code is dedicated to understanding client needs and the broader market landscape to deliver innovative solutions. We believe that design should resonate on both emotional and functional levels, and we are committed to fostering empathetic designs that enhance the lives of users. Our studio thrives on collaboration and creativity, where every project is an opportunity to explore new ideas and push boundaries.
For me, design is the intersection of creativity and problem-solving. It is about understanding human needs and translating them into tangible solutions that enhance experiences. Design is not merely about aesthetics; it involves strategic thinking, empathy, and a deep understanding of context. Good design transcends functionality and creates emotional connections, making users feel valued and understood. It is a continuous process of iteration, where each decision is informed by research and feedback, ultimately leading to solutions that are both beautiful and purposeful.
I feel the most creative during quiet moments when I can immerse myself in nature or explore new environments. Whether it's taking a walk in a park or visiting a new city, these experiences often spark fresh ideas and perspectives. Additionally, engaging in creative brainstorming sessions in an actual scenario for a specific project stimulates my imagination, where the point of improvement could be easily found, and that is often how a design begins. I find that creativity thrives in an environment where ideas can flow freely, and constraints are seen as opportunities for innovation.
During the design process, I focus heavily on user experience and functionality. Understanding the end-user's needs and pain points is crucial for creating effective solutions. I also pay close attention to the visual hierarchy, ensuring that the design communicates the intended message clearly and effectively. Aesthetic considerations are important, but they should enhance rather than overshadow usability. I strive to create designs that are not only visually appealing but also intuitive and user-friendly, as I believe this balance is key to successful design.
When my designs come to life, I feel a profound sense of accomplishment and joy. Seeing a project materialize, whether it’s a product on a shelf or a branding campaign in action, is incredibly fulfilling. It’s gratifying to witness the impact of my work on users and clients alike. There’s often a mixture of pride and relief, knowing that all the hard work, iterations, and collaboration have culminated in something valuable. Additionally, I feel a sense of responsibility, as I recognize the potential influence of my designs on people's experiences.
For inquiries, please feel free to contact me via my company email at info@palettecode.com or by phone/WhatsApp at +852 9856 0321.
Grand Interview
22 October 2025 · Ecodeli Borsa Portapasto in Silicone
The development of the 3-in-1 HandyClip was a meticulous process that involved multiple stages of ideation, prototyping, and user testing. Initially, we sought to address the common frustrations of on-the-go eating—specifically, the need for a secure, portable solution that also allows for hands-free video consumption. One of the significant challenges we encountered was ensuring that the HandyClip could function effectively as a handle, a secure seal, and a mobile stand. Balancing these functionalities without compromising stability was daunting. We conducted numerous iterations of design, utilizing 3D modeling and rapid prototyping to test different angles and spring mechanisms. User feedback was invaluable; many participants expressed the need for adjustable viewing angles, which led to the final design featuring two distinct angles. This iterative approach not only refined the functionality but also emphasized our commitment to user-centered design.
The inspiration behind combining eco-friendly materials with modern functionalities stemmed from a growing awareness of environmental issues and the consumer demand for sustainable products. Observing trends in conscious consumerism, we realized that people increasingly seek products that align with their values, especially regarding sustainability. Using recycled ABS and durable silicone was a deliberate choice; these materials not only reduce reliance on single-use plastics but also maintain longevity and usability. We envisioned the EcoDeli Meal Purse as a stylish accessory that fits seamlessly into contemporary lifestyles, allowing users to make responsible choices without sacrificing aesthetics. Our goal was to create a product that not only serves a functional purpose but also resonates with users on an emotional level, reinforcing their commitment to sustainability.
User behavior research played a pivotal role in shaping the design of the EcoDeli Meal Purse, particularly the stand feature. Observations revealed that many individuals prefer watching videos while eating, often balancing their devices awkwardly. This insight led us to prioritize user comfort and ease of access in our design. The specific angles of 35 and 45 degrees were chosen based on user feedback during testing, which highlighted the need for adjustable viewing positions that would enhance the eating experience. We conducted usability tests with various demographics to understand their preferences better. This research not only informed the angles but also emphasized the necessity of a stable stand that could support different devices, allowing users to enjoy their meals without distraction.
The wide opening design of the EcoDeli Meal Purse evolved significantly through our iterative design process. Initially, we focused on functionality, but user feedback pointed out that a narrow opening made filling and cleaning challenging. To address this, we expanded the opening, which not only facilitated easy filling but also simplified the cleaning process. Additionally, we explored various folding mechanisms that allowed the opening to remain wide while still being portable. The design iterations included testing different shapes and sizes to ensure that the opening was not only functional but also aesthetically pleasing. This focus on user pain points ultimately resulted in a product that enhances food preparation, making it a pleasure rather than a chore.
Winning the A' Design Award in the Bakeware, Tableware, Drinkware, and Cookware category has profoundly influenced our approach to future sustainable kitchenware innovations. This recognition validates our commitment to design excellence and sustainability for brands and businesses, encouraging us to push the boundaries of creativity and functionality. It has also opened doors for collaborations with more eco-conscious brands and platforms that share a similar vision. We intend to leverage this achievement as a cornerstone for future projects, focusing on integrating advanced materials and user-centric designs. The award serves as a reminder of the importance of thoughtful design in addressing contemporary challenges, motivating us to continue innovating with sustainability at the forefront.
The specially designed fold lines and carrier within the EcoDeli Meal Purse were informed by our research into user habits and preferences regarding storage. We found that many consumers struggle with bulky food containers that consume excessive space in bags or cabinets. This insight led us to incorporate fold lines that allow the Meal Purse to flatten easily, making it portable and convenient to carry. User testing revealed that a compact design significantly enhances the overall user experience, prompting us to focus on maximizing storage efficiency without compromising functionality. The addition of a carrier also reflects our understanding of contemporary needs, as it provides a practical solution for users, allowing them to keep essentials organized and clean.
Developing the secure sealing mechanism for the EcoDeli Meal Purse involved a careful balance between leak-proof reliability and ease of user access. During the design phase, we recognized that consumers need a container that can withstand movement and pressure without leaking, especially in portable scenarios. To achieve this, we experimented with various sealing methods. User feedback indicated a preference for a mechanism that was both secure and easy to operate. This led us to design a C-shaped snap-fit sealing system that provides a better seal while allowing users to access their food quickly.
The decision to use durable silicone was based on its proven performance in extreme temperatures. Our experiments involved subjecting the product to both high heat and freezing conditions to assess its durability and safety. Thanks to the material property of Silicone, it could withstand temperatures from -40°C (-40°F) to 200°C (392°F) while also providing foldability.
During the testing phase of the EcoDeli Meal Purse, one notable finding was the user preference for a more pronounced grip on the handle, which became apparent during usability tests. Many participants expressed that a secure grip made a substantial difference in their overall experience. This feedback prompted us to enhance the handle design with high-strength ABS material, incorporating a thicker, wider handle with textured surfaces to ensure a more comfortable grip and better control. Additionally, initial assessments of the fold lines revealed that users appreciated the visual cues that indicated how to fold and unfold the Meal Purse. Thanks to the material property of Silicone, it could withstand temperatures from -40°C (-40°F) to 200°C (392°F) while also providing foldability. This insight led us to refine the design further for clarity, ultimately enhancing user satisfaction.
While the functional attributes of the EcoDeli Silicone Meal Purse are critical, we measure its success through broader impacts on sustainable consumer behavior. This includes evaluating user engagement with the product in their daily lives and how it influences their choices regarding sustainability. We conduct follow-up surveys to gather qualitative data on user experiences resulting from using the Meal Purse. Additionally, we monitor social media interactions and community feedback to gauge the product's reception and its role in promoting eco-conscious practices. Success, for us, also means fostering a community around sustainable living, where users share their experiences and inspire others to adopt similar habits.
