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Interviews with Oksana Kashkovskaya
Designer profileDesigner of the Day Interview
28 April 2018
I'm at the design area approximately five years.I started as professional photographer and during years i researched different design areas including motion design, package design,graphic design.Was done the interesting advertising video project for Marine Stewardship Council(MSC) about the oceans and the useful work of this company.
I wanted be designer from childhood.I loved to draw by pencil and water-color and my favorite subject was the drawing at the school years.There i could completely to open my creative potential.Also the old film camera was for me interesting and accessible thing that played one of main role in the choose be the photograper and also see the beautiful around and try to transmit it in my works.
When i created the video i usually draw the storyboard on the paper,this is very help to see my further thoughts and promote this idea forward.When i wirking this graphic and package design i prefer create my idea at the softwares directly.There i can see the results almost instantly.When i working with package design i always looking for the same theme for convinced that my new idea will not be similar with other designers.
I think that the big feeling of pleasure from process come to me with first idea when i just begin think about new project and to draw in my mind the details of futher design.The process itself is also bring for me the exciting feelings but this part usually most of all hard from first idea to the last result.And the greatist feeling of pleasure come to me at the last stage when all must be collect at one finish project.This is amazing sense and at the same time the pride of finished of all working process overal.
When i start my new design i also try to find the same idea that was used by different designers,this can help with understanding how much your design will be new for all world.Also i try to understand and analyse how much for people will be interesting my new design.I think that the quality as analyse very useful and very help me for all my design projects.
Of course in my futher plans to creat more interesting and greatist design projects,also at the movie and animation area.The movie one of interesting for me of design aspects.Also i plan to do impact on the package design field that is very interesting for me as a designer to show the product under different design angles ,thus the ideas can born suddenly and this as journey to design world with new and bright design ideas.
The main advice to all beginner designers is of course enhance and to develop their skills at the different design areas.This is very help to expand the knowledges for creating new interesting designs.Also try to find different information about last or old designers works. For example,that i do in my design area for enhanced the art result,of course is to find information at the design world and to know more different information about art field, to see the different designers point of view on design.
For me success begin from hard and a lot of time work under project.Only the spend a lot of time can help achieve truly a good and perfect result.
I start my day with checking of the mail.Because there can be most interesting information that can come from business partners or companies.For me the working day never is the routine because i decide a lot of interesting design tasks during this day and to the end the i feel the pleasant fatigue that this day was very productive and the all was worth it.
I always am interested the new designs trends created by other designers because for me always very interesting to understand as creative people see new design idea from their point of view.Can be very interesting that every new design can has own philosophy and understand that exactly enclosed at this sense other designer
For me the good design is the interaction with general design idea and beautiful shapes at the overal ,it's if talk about product design.For movie and animation the good design is the hight quality of pictures with compound of good sense and interesting plot.
When i working over design project i very attentively look at every detail after do the conclusion about design idea and decide to continue work over this type of project or not.Usually i never stop the design project if i begin it i try to complete it to end. I think i'm a perfectionist and therefore i try to finish all to the end that everything would be best of the best.
One of my hard and complex work was the animation video about Museum.Many and different task was decided over this animation.Work with 3D softwares also the work with simulation of liquids ,the render time and after all collect at one movie with sound effects and music.The time over this design work was very interesting with solution of many of tasks
I can't allocate one of the most designers that influenced on my creative but i always try to find different design works around of world that to see their interersting designers thoughts and decisions at their implementation at our environment
My favorite and inspiring city is a Sydney and all Australia.This country very inspire me at my achievements and design decisions.Interesting ancient Culture of Aboriginals and bright color.Also the music as a part of my inspiration can has the place at the art way.At this moment i working over the travel magazine that is the unusual and contrast travel in the many interesting countries.
Usually i work alone but for realization of my design idea as a package design of course i need the different partners that can help with manufactory task.When you are working alone you can concentrate on the many things and control of everything.Undoubtedly this is a hard task because that full work that you do independently does the task more complicated
For me to create the pro bono design work is absolutely interesting and good thing, because at this case you can share with many people your design idea and it bring to you a lot of pleasure ,specially when you see that your design project can help and when it work as a part of some volunteer project.Also i think that for many designers it can be necessary expirience.
For me to be a part of winner designer at the A'Design Award competition was very bright and unusual experience.I met a lot of interesting creative persons at the ceremony award that also gived the new meetings with interesting people. That expanded my round of interesting people and their designers point of view.Also every new victory give a lot inspiration to create something new, something interesting else and never stop on the reached achievement.For me be Designer of the Day it is very honourable that means that your design project for experienced designers is very interesting.
Design Interview
22 October 2020 · Wine Africa Packaging per vino
The main inspiration for this was of course of natura and landscapes of Africa land. Those amazing and interesting colours that repeating at the patterns shapes of animal.
It was coopiration of different animals with each over. To find that type of animals will be suit to each over and how much interesting it will be look finally at graphic.
It taken around 4 months.
It was more inspiration to create something new and interesting that hasn't analogues at the world market.
The all work I produced myself
I think unusual idea of graphic shapes of animals and using colours of bottles with part of graphic, this can be different ftom different projects.
Design Interview
20 October 2018 · Liqueur Black Milk Packaging per liquore
When i thought about the creation of this design the main idea was to creat someting unusual something interesting that can be not standard for liqueur design.The milk component that exist at the ingredients of this liqueur helped me to see what the design can be for this liqueur. The main idea was to use two different color spaces on the product and use the interaction of simple well-know graphic elements as the cow spots that commonly exist on the milk product, nevertheless this element exist on this liqueur product as well, this do the design of product "Black milk" interesting and not standard .
First of all i wanted to achieve at this design the harmony between shapes and colors.The bottle has the smooth shape that also exists at the soft lines of the graphic elements on the cardboard pack.I wished to show how two opposite colors as black and white can interact with each to supplement each other.
I wish to advance this award design for consumers at the world and i hope that very soon this liqueur will be possible to see at the many stores of the world-wide.
This design did not take a lot of time for me from first sketch to the 3D render preview. It was a good adventure for me to the design world to search the new design concept and select the texture of materials.The first shape of the bottle was a little different but during short time was taken the decision to improve the form and make it the more organic shape.
For this particular concept certainly i trusted more my inspiration and experiense at the world of beautiful design.I wanted to create the product design that will be interesting not only to use it directly but also researching the design from consumer point of view,because was used the two concept of the colors on the opposite sides of the bottle and the pack as black and white, and each consumer when will see it at the first time will think "what the color i prefer to choose now" but of course this is one packaging. It as a small play for each person who will be decide for itself which preferable color to choose before the acquire.This design aspect do this product unusual.
In my futher plans to have colaboration with large and well - known company that will produce my design product but also i don't refuse from idea to produce this package design myself.
I very love a milk and it gived me the inspiration to creat the unusual design concept where i can show the graphic elements with interaction of the product design.
I very like to research others designs before than i completely finish my design work because this give understanding that your design will be exceptional and will not be to have the similar concept idea. I like a lot of other designers works and always very delight the good and interesting idea and try to take a note the author of amazing design to watch for his successful works at further.
This is the alcohol product, thus the target customers is more than 18 year old, nevertheless the packaging has the unusual design concept that can be interesting for all age category as for simple customers also and young designers.
The package liqueur "Black milk" has the unusual concept at difference from other designs that have the interaction with different colors as well.At the other designes exist the similar idea to show the cow spots on the bottle, nevertheless very often can meet this graphic elements on the milk products than at the liqueurs. Also exist a lot of different cardboard packs of liqueurs or wines with a hole for the bottle view, but at the package design "Black milk" was collected the all interesting design concept together, thus this do this packaging more interesting from other because from first sight it looks as a milk product but not be this.
The name for my package design was born accidentally. The first time i had only the Milk in my mind but under creation of the graphic elements and the working with two color spaces was created the "Black milk". The way of phylosofy was to the name of this design product.
The first step of creation process was the sketch on paper and after was used the render at the 3D platform for editing some details and understanding how it will be look overal at the end. After when i confirmed the details and full concept of product the professionals of the manufactory area began to create the forms for glass and materials for this design.
The most unique at this design is the two opposite sides of color of the bottle and on the cardboard package as well.The main aspect is what the color every customer will prefer more the black or the white, for each person it will be their own type of answer from phylosofy point of view or the mood at those moment.
The specialists certainly worked on the physical package after when the full design idea was done. I had collaborated with glass factory and cardboard studios at last stage of the manufacture.
The glass that was used for the bottle is the boroselicate glass.It is new technologies that only now have more and more products such as dishes at the world-wide.This type of glass make the bottle very lighweight and the double glass wall create the perfect aesthetic view. For the packaging box was used the special cardboard under the FSC control that absolutely safer for the world.
The all analysis that i did during the creation process is research the similar concepts of other designs and i tried to find the interesting and convenient shapes for ergonomics and aestetic side of product.
For the glass bottle it was necessary to confirm the mold with engineers of the glass factory because the shapes was not standard and during the process we found the perfect form where ergonomic standards can interact with the beauty side
I had good experience a couple times submited my design works to the international competitions and after this my design works had the success, thus for me it was the faster decision to send my new package design to next contest. The new competition is the new experience as both good and not good, any way you recieve additional knowledge and developing your professional skills with each new project.
I acquired the patience and concentration on the details to working with ergonomic forms.This design was the first for me as packaging design.This is my first experience at this design area, thus i received a lot very good knowledges during this work and very happy that my design idea have found the confirmation to the international juries and they saw at this work also the interesting idea and well-deserved reward.
Design Legend Interview
20 October 2018
I started my design activity as the professional photographer about five years ago and it was a really my passion to create the perfect photos with sometimes. The next years I began close to research the different 3D Softwares and with every year my knowledges at this area increased, thus I could create the interesting short movies of animation.Moreover, I have the Graphic design university degree,thus the creation of package design and graphic elements is one of my big love as well.
I think in general why I create the new projects is that I just love to create interesting and unusual things that not existed before. The idea create someting new very inspire me. I loved to decorate the books of my classmates by very interesting and bright colours and used the different technics of drawing, since my childhood, probably then I decided that I really enjoy the design process and after that the all my life was interacted with design at the various areas.
To become the designers it was only my desire and my conscious choice, I always knew that I will become the designer.
I can design the different areas, for example graphic design, package design, design of web site, the design of animation and 3D modeling as well.One of my big design love is package design, because I can bring my design idea from my mind to the real product and this is really great feeling of happines.
The young designer have to be very interested person at the design area, also working hard and enhance knowledges at the design field every day for perfect results.
I think a good designer to work on the important design aspects and achieve a good result but at this stage is not enough to have the perfect achievements, moreover designer try to spend more time on achievement of the best results. In additional, the great designer try to create the unusual and unique projects and not repeat the last successful design project.Also will search a new way to interesting and new design concept.The all life of great designer must be at the searching of the best new way to the next perfect design concept.
First of all, an interesting and bright idea makes the good design.It must be not similar design concept with others designes, besides this something unusual and matchless with combination of convenience and ergonomic side.
The good design always has a good price because it’s mark of the perfect quality. The best professionals work on the perfect result, thus this design will be have really good value at the best achievement of the aims of project.
This was the project that I did for myself, but at that stage haven’t time to finish it yet.
I think that it is an interaction of all concepts at the design as harmony between colours,shapes,light and etc, that I use at the design projects.The all design concepts have to look as one whole from the start to the end and seems that can not exist without each other and this is about of all my projects.
I have the several art people whom I can admire as designers and their works are really amazing.
To working hard,try to find that exactly inspire you,that the aspects at the design area you really adore and develop yourself at this area.
This is a good quastion,because I haven't idea what I can love so much as design,otherwise if I was never interested the design at all, probably I could become the veterinarian.
First of all, the design it is something interesting that can attract the attention of viewers at first sight. This is when person could remember when saw the design at once, some bright graphic detail and emotions what were with him/her at that moment.For me design is a feelings that I receive from impression when I see interesting or sometimes not very interesting design project,it’s a various emotions that can be sometimes good or not.
It’s an inspiration of life,what is my big supporting at my achievements.
My aims is to create interesting projects and take my individual point of view at my design working area.
Probably shortage of funds for realizing my design ideas.
I think yes,because without it many people never won't see this amazing art works
I think the success result of completed full work
The design help to take an environment part with environmental-friendly projects and materials, also provides the supporting of important and necessary products for people.
I was satisfied almost all of my projects,because during the creation process I take attention even on little details and to the end all projects have a complete good result.
It's depends on different projects tasks, for instance how many should be the details and how many Softwares will be used.
Design looks as one whole when shapes and colours to find for itself a couple.
I think this is interaction of both cultures directions, trends take idea from design area and new design is born via interests of trends.
I’m using many interesting Softwares at my work with different projects,very much pleasant to me the 3D Softwares, working with it I opened for myself a lot of various opportunities for new design area.
This is one of the general things at the design area. I can talk about colours at design a lot, because at our nature exist million colours and it transmit our ideas to the design projects. It can be as a peaceful colors, for example white or light- grey to dark colours, but all this sort of palettes can influence very different on the human perception, for instance dark color without any peaceful colours can be not very friendly for human visual perception and will be affect from negative side.Furthermore, bright colours and very rich colours such as red, orange bright green can give the feeling of happiness and be very positive at the human choice of products. The materials also very important for people choice, at this time persons try to buy more natural products and more natural materials appear for package now.
Yes I believe, I think the collaborations always can be very useful and interesting.
I try to attend new interesting various courses of design that I find for myself really usefully, watching different lectures of designers on the vast web platforms which talk about new concept and new technologies, and also watching the works of different designers because always very interesting look at projects of talent people and their achievements at design area.
For me to have the awards very honourable part and means that I did the good work at the design area. The award also is very significant things because I can really be proud of these works that had the success at the professional design areas.
It was at my stage as photographer I took the very interesting photosession with white rabbit and one girl according to the fairy tale Alice’s Adventures in Wonderland, this is one of my favorite photo- story that I created during my period when I was only the photographer. We taken the photos at the amazing place in the Saint-Petersburg that has name the "Old Peterhof", thus was very funny spending of time there, approximately 5-6 hours. At Once our rabbit almost escaped from us, but we could catche up him.
I always knew what I will be to create something at the design area, but at my childhood I didn’t know that exactly I will be doing, my first dream was be a film director, I wished about it very long time.
I think will be something Interesting and unusual, more perfect and incredible technologies which will be doing life of people so useful and convenient that they will be just to enjoy their life.
At my future plans I will create more interesting works as package design, animations ,thus I think will be very interesting to keep an eye for my developing at the design area.
Designer Interview
26 September 2026
I began working as a professional photographer about five years ago and it was a real passion of me to create the perfect photos with a different graphic elemets.The follow years I began close to research the different 3D Softwares and with every year my knowledges at this area was increased, thus I could to create the interesting short animation movies. In additional, a have the graphic design background from my university degree, thus one of my big love at the design field it is to create the package design with interesting graphic elements there. I think that exactly made me the designer it is beauty around me, that I so appreciate at every moment of the beautiful day. I'm in love with the design area since my childhood and it was the really great and important part of me to create something, since drawing the pictures.
I opened my own design studio in 2018 year under the name OK DEsign studio, thus I have my own brand with my initial such as name and surname.The direct aim of my own brand is to show the unusual and interesting ways of design that I use at the different works,the using of bright colors with interaction of natural colours as white and dark. I working with package and graphic designes also there was an expereince to work with 3D animation, this design areas very close for me and i don't stop enhace my knowledges at this way.
For me design is as air, without creation of interesting idea I can't start my new day.This is what i see at the shapes,colors,factures.I can be inspired by different ideas, for example background stories of companies also little stories of the history design which can be unusual and interesting always for creation the package design or animation advertising for these companies , also the real life of people and just beautiful moments at the usual life.
Most of all I adore at the design area to work on an unusual and bright idea and usually first steps to working on creating the storyboard or a sketches to find the interesting ways and after think as exactly this idea will be look after, if talk about package and graphic design. I adore the first idea that comes as a flash and after that will realize to life from simple first sketch to the real product.In additional,if talk about film production what the softwares will be used at this case. Also the complete assembling of result with using of music and special effects if necessary.
My favorite design is when all conception of project looks as one whole , when shapes and colours look as it should exist only together, when every graphic element and details of the design project have the perfect interaction with each over and look very harmonic.
My first thing what I designed was the holiday photo cards made by me with graphic elements on the photos.
I like almost the all softwares for creating my projects , because together they have more power for creating design but also I'm in love at 3D softwares.When I working on package design I prefer to use for my new product the environmental -friendly materials as glass, fiber paper, mat surface or the touchable texture, for instance as rough surface which can be felt if to touch it.
I feel creativety when I read the next requirements about new project and some ideas birth at my head at this moment and I see what exactly I can do for this project ,this is an amazing feeling of inspiration and also the all process of work on the new project does me very creative person at that moment.
Of course it is should be some interesting elements such as colors,light of pictures, contrast, shapes, textures and graphic elements what precisely will be very interesting to public, therefore this design people should remember at first sight and will leave the pleasant impression.
The emotion as a passion,happines,exciting of working moment,and so pleasant fatigue to the completed project.
This is not posible to pass all feelings in words for understanding!Too many happines that all my laboring had the success.
I think it is a good and bright idea that hasn't the similar with another works of different designers.Something that can be only yours and people will be able to find out it that it is exactly your design,your style.
Probably first of all I think about good aspects,because the first that can see at the project it is how good an overal design and after this can try to find some bad sides of this project.
I think that people should see at design the main idea what can influence on the environment very positive.For instance,this can be the natural materials , thus to show how possible to save the important resources of our planet to create a good design use the environment-friendly factures, thus to show that design can looks perfect with these as well.
Absolutely yes, I think design evolve with each year. Will be creating more unusual ideas of design at the different categories.This development began not many time ago but designers try to show convenient design interacting with bright idea and new technologies already at our days, therefore this level rise up every year. The quality and convenience of products exist at the same time with side of beauty design. In additional, I think will be more simple and useful products with natural materials.
MIXED/JOINT EXHIBITIONS,Exibition of my package desig work Liqueur "Black Milk". Exibition was at the Italy, Como 2018
My design style can recognize via colors at the graphic elements and movie frames, I like to use the bright colours but not at the all details, for example one bright main detail against the background of other more natural items but at overal will be look very harmonic. Furthermore, very often can observe at my style the interaction of more natural colours as white colour with dark. I like to use at the package design the smooth graphic elements with natural materials texture. Besides this, If I create the design style for movie frames also will exist very often the white background there, and of course I use the interesting characters at all my projects, that exist not only for filling some hollowness but also is for important meanings of every character.
My cultural co-operation with different companies is always very interesting.The all companies would like to see how their own ideas or wishes come to life at the best quality.It is always so interesting to work on new projects and after that to see how the successful results find the happy approval.
The most vast company try to enlist really very good professionals. For them most of case very important the recognized level of the designer,moreover the famous companies try to involve the famous studios for their design tasks.The awards that received the designer or studio of course important, because the professional design level confirm by international competitions and these designers can be trusted the design idea of company. Nevertheless, very often companies forget about startup talanted designers and would not like working with them because their lack the sufficient working experiense than they would like to see. I think that companies working on the good results shouldn't forget about startup designers and give them a chance because at the further it will be worth it.
When I begin working on some project I really plunge into this deeply,usually I working a lot of time on project and never forget even about little detail that can be not so important.
Usually I start my new day early and doing a lot of different affairs in a row. I have very busy day that is full of different design tasks. I try to coverage many necessary aspects of my day and spend a lot of time on my projects. My day come to the end very late but a lot of different affairs completed at that moment.
My suggestion is to working hard to achievement of the goals, moreover of course develop your skills every day at any new knowledges, this will be a good step on the way to success.
The positive sides of this is at the interesting spending of time, your imagination come to life from simple sketch and at further become the real product. In additional, the great feelings of happines that you receive from successful completion of your design work. What about negative side it is a lot of time that sometimes doesn't belong to you but it’s worth it. Thus, at this case more positive moments than not.
To trust the intuition and understand the main concepts of the tasks of project.
First of all, a patience, secondly to know about different new methods and never lose the interesting opportunities for achievement new skills, to interest about new softwares because with each years become more and more new enhancing programs for more interesting work on the projects. Apart from this, keep in eye for other very successful design projects and try to learn from these works because this enhance also your understanding at the design area.
My usually softwares is a package of Adobe and 3D softwares and of course I working only with the creative pen tablet.
At this case I have a schedule of all my time on the projects and I can complete it at time.
It is depends on what is the project,if this is a poster it can take not many time. The working on the packaging design project can take a more time because the all graphic part of the package design at the end must be collected and approved with using of ergonomic part as well. Moreover, working on the 2D animation projects of duration approximately 30 sec at the 2D space it take a time roughly 2 weeks and more, 3D animation projects is difficultly than 2D and take a time from 2 or 3 months and more.
It was the work on the package design 'Black milk"
This is different clients what doing a good work for our environment.
I adore to choose the texture of materials for products and research the new ways for enhaced the design shapes. If talk about movie and animation , at this case most of all interesting for me the final part of postproduction work with adding the music and additional speсial effects and I really enjoy of this moment.
Create more unusual and bright projects.
I develop my design myself,but working as part of team it’s a good experience as well.
Yes I have a few ideas that just at the course of work.
The general contact with me via my mail I always able for connection. kashkovskaya.oksana@mail.ru
Grand Interview
22 November 2024 · Wine Black Pyramid Edizione Limitata
Ancient Egypt is always associated with something mystical, very ancient and magnificent. The idea came to create something unusual in the style of the ancient kingdom, using the packaging of the pyramidal shape and bottles of wine personifying the gods-4 elements of the world, water, air, earth and fire. In fact, this is presented more a fantastic story in the packaging of this design, as a small fantastic film, where each viewer can see their own continuation of the mystical story.
For this effect, special fluorescent coatings were used so that the symbols could glow in the dark! This technique creates a very magical visual effect, it seems to beckon the viewer to see and solve the mystery of the luminous symbol. In creating this effect, I wanted to create more mystery for packaging where famous forms of ancient Egypt are used. The symbols glow in the dark on the bottles themselves, which makes the packaging itself more significant and possibly fuels the interest to buy it in order to be convinced of the power of such an effect.
The metal clothes on the bottles represent military armor, where the Kings of Egypt were not only rulers, but also skillful wars. The texture of the metal itself was not chosen by chance, it comes in cold shades to emphasize the warm shade of gold on the packaging itself which has ancient Egyptian symbols. The bottles themselves are made of glossy black glass, this effect helps not to shade the metal texture that is present on top of them, and at the same time is an independent component. It can be said to be presented as a background for the top other texture of the bottle. Stone covers represent the crowns of kings, but at the same time they are made of stone with hieroglyphs, which also emphasize the direct relationship to ancient Egypt through stone pyramids.
The packaging design was carefully worked out, but there were difficulties how to design the doors themselves that open opposite the bottle inside, there were many options how to make the opening mechanism and the right decision came in the final. It was conceived from the very beginning to make one full package of the pyramid from four different triangular packages, I wanted to show what this is because of itself one object that can be disassembled and assembled like lego. This whole idea is conceived in the same way with the effect of mysticism as the packaging design itself, and the buyer, if desired, can be like a small child who wants to buy all 4 packages in order to see what happens at the end when it is fully assembled.
The current buyer is always very spoiled with new shapes, colors and a huge selection of visual design. Every year everything changes rapidly, and is updated, people want to see something new, unusual, or better well forgotten old in a new format, I think this design is just about that. The design of Wine Black Pyramid Limited Edition uses the technique of making a package that looks in the light of day in one design and at night due to small details as luminous elements, it is transformed and has a different look. This always adds interest to the design of the object.
Ancient Egypt has always been very sensitive to the elements of the earth and it was an interesting idea to use this technique in design to interestingly show these four elements as a graphic element. The concept of using icons that would fully reflect all these elements without using different colors and different textures in the packages themselves was developed. That is, the main idea was to show 4 different elements only due to graphic elements that would differ from each other, but at the same time the design of the bottles and boxes would be the same.
the shapes of the bottles were chosen so that their silhouette resembled a person, but the elegance of the shapes showed that this is a figure of the nobility, it is stately and has a flexible relief. Stone lids represent the crowns of kings and give them a more statuesque appearance. Also, the metal texture on top of the bottles themselves should resemble armor, clothes for the campaigns of royal persons in those distant times, but performed by a new interpretation of the modern look.
The black color of the bottles should be like a canvas on which other relief details will be depicted, such as metal armor and a stone lid. The color is chosen in black so that it does not take all the attention, but at the same time it is an independent graphic element. The gloss emphasizes the luxury belonging of this package to the design, it has a reflection, and the metal shape dressed on top works well with the reflective light on the bottles, because it itself is made of matte metal, which is also an independent design element. Each element in the design is individual, but perfectly combines with each other creating one composition.
All packaging was accurately created in the 3rd program and accurate calculations were made to see how the packaging itself and the bottles in it would look together from a technical point of view. The dimensions were thought out and the shapes were adjusted to exactly such dimensions, otherwise the bottle would not fit into the box and 4 packages could not fit into one shape with each other.
I want to believe that my design will allow to look at the wine packaging from a different angle and make the wine packaging more diverse. Usually wine has a more standard design in contrast to liqueurs, where there is really a great variety and choice of material and forms, but wine is usually very boring and there is no development of fantasy in graphic terms of shapes.
Grand Interview
22 November 2024 · Wine Africa Packaging per vino
The idea was to create something unique emphasizing African flavor and directly related to African themes. Packages with animals of each species were chosen so that in a pair of graphic elements they would look like one whole.
I love eco-friendly materials and always try to use more of them in my designs. They always reflect a greater connection of interaction with nature than their more chemical counterparts, even if they look more spectacular! Moreover, the packaging design is directly related to the natural flora and ecosystem of Africa, which is the base of everything. It was logical to take natural design components as a basis!
Were carefully studied all the types of animal colors that I used in my Wine of Africa packaging and after that a graphic frame of lines was formed that personified this or that animal by transferring spots and graphic forms without using colors, so that the buyer could always intuitively understand which animal this or that graphic detail on the package belongs to. It's like a mind and logic game.
Africa is a stunning land with many-sided landscape colors, in every corner of which you can find something different from the neighboring lands of Africa. This and the riot of colors and the transmission of halftones and delightful pastel shades, everything mixed in their landscape variety. Red shades are the fiery African sunset, blue sky, yellow colors of shrouds and scorched grass and orange colors of many animals living there. And wines are a good addition to eco variety because their lands are very fertile and give a wonderful wine!
To do this, carefully selected animals that can interact well with each other graphically and be as one whole, but at the same time have their own personality and a well-read line of forms that allows you to recognize the figure of an animal without difficulty. The work was painstaking on these details and took a lot of time, but it seems that everything turned out well!
Creating a gloss in combination with a matte surface always looks great, because the gloss sets off the matte surface, but at the same time the matte effect does not come to the fore and allows the gloss to be an individual element that attracts eyes. The matte surface of the bottles here plays more of a role as a canvas on which paintings painted with glossy paint are depicted. Such an artistic plot.
I wanted to find more elegant forms for this design and the animals were chosen that possess them well while they should show a really complete variety of African flora through these 8 figures. A graceful giraffe and an interesting zebra seemed to be intertwined in one graphic element without losing their individuality, an elegant leopard and sophisticated cheetah, an unusual monkeys-red colobus and classic colobus, as well as an elegant chameleon-Namaqua and graceful Green Parson. These animals cover different lands of Africa well, for example chameleons live in Madagascar more, which are also part of this land!
The play of light through the cutout hole in the package always looks very impressive, it gives the effect of a glow like a gemstone and is achieved through the prism of glass, which will truly open in light or sunlight! This visual effect enhances the color contrast of the package and makes it lively, and not just static in 2d graphics. The 3D effect is achieved by light passing through the hole in the package.
The experience of a photographer always helps me a lot to build a contrasting composition between light and shadow, to look for the right light in the performance of graphic details and then when I make renders of my works, to see how well the design turns out on conceptual models before their real production. Studying photography as art, this experience gives an excellent base to see your designs in the volume of light and colors and treats it as art, and not just like some new idea of packaging.
I would like to work with African interested companies to further promote this idea as a new brand and create from this something more than only four packs of wine. It would be an interesting international experience.
Grand Interview
22 November 2024 · Liqueur Black Milk Packaging per liquore
The main idea in creating this packaging was the individuality of the product and not similar to other products presented in the line of liqueurs, a thorough analysis was made so as not to encounter similar work of other designers and create something unusual and memorable. the idea came quite quickly to create such a design with a mirror color of black and white and the shape of the bottle itself quickly took shape from the sketch to the 3d model
To create a package in just 2 colors like black and white was a spontaneous idea, in which the main idea was to find an unusual design where you can imagine 2 not bright colors in a bright performance and I think it turned out not bad. Plus, the colors were the search for the forms themselves, combined with the smooth bends of the details on the packaging itself, which only emphasized the grace of black and white did not drown it out with its brightness of light.
Indeed, it was a funny idea to present liquor partly looking like a rustic cow's milk product, but also wanted to beat it due to the fact that a luxury product can quite harmoniously have cow stains on its design, but at the same time remain a luxury brand due to unique forms and interesting presentation of graphic content.
The packaging was nevertheless made with a hint of cow's milk and natural materials as the main part used in this packaging as wood and uncoated cardboard, which refer to nature, this creates an excellent composition, as well as this interaction with environmental protection. Everyone is accustomed to the fact that luxury goods are always expensive materials like gold, or something very difficult in terms of technical characteristics, for example, when printing varnish and foil, but I believe that it is possible to present luxury goods through forms and original ideas using more environmentally friendly materials.
As mentioned earlier, this design has a reference to something rustic and the Bügel cork complements this idea perfectly. Usually such covers have bottles of beer and originated in the 19th century, and since it is still a liquor, and has an alcoholic degree, the use of such a cork was a good idea that would complement the overall design of the composition, will remind you that this is still an alcoholic product, but will not lose its slightly rustic style while doing so.
the cardboard package essentially follows the inner shape of the bottle itself, since the bottle is made of borosilicate glass, it has 2 physical shapes, outer and inner, the main package outlines the inner shape of the bottle and, in fact, after opening the package itself and removing the bottle itself, the buyer may be slightly surprised that its shape is slightly different, it's like a big intrigue in little things, but still a nice intrigue.
Good question, the main idea was to create luxury packaging among a huge amount of similar goods, but as mentioned in the question, everyone basically makes the liquor packages very ornate, that it is possible that they are losing sight of each other, here the emphasis was placed on minimalism, what fundamentally distinguishes Black Milk liqueur from all other liqueurs and puts it in a level of non-competition for visual memorization, therefore, the packaging does not resemble a typical liqueur packaging and thereby achieves 100 percent penetration into the memory about product. This is the essence of this design.
The whole bottle is made of borosilicate glass, a very light material, partly resembles plastic in weight, but at the same time it is environmentally friendly and still it is glass.Such glass allows you to create double walls and due to this, the product itself looks interesting. I wanted to create something not similar to the design of other liqueurs, which are quite massive in weight, and at the same time something weightless and minimalistic.
Basically the final work on the shape of the bottle, its technical characteristics, and the drawing of graphic forms on cardboard packaging, there were controversial points, but gradually everything came to the same look that can be seen now.
I hope that my design will allow to take a fresh look at the possibility of luxury packaging for liquors using not only classic forms of heavy glass and a large number of patterns. After all, everything in our world does not stand still and has evolution.
