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DesignNewswire · COMO, Italy ·

The Great Silk Road Womenswear Collection by Alsu Biryukova Wins the Silver A' Design Award in Fashion, Apparel and Garment Design

Alsu Biryukova acknowledged for fashion, apparel and garment design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ The Great Silk Road Womenswear Collection by Alsu Biryukova, designed for Biryukova Alsu, has been granted the Silver A' Design Award in the Fashion, Apparel and Garment Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About The Great Silk Road Womenswear Collection

The Great Silk Road is a womenswear collection inspired by the historic trade route that linked East and West. The collection consists of twenty garments, including hats. Each piece is made of natural fabrics and decorated by hand with natural silk ribbons. The headdresses are made entirely by hand from silk fabrics of different textures. The patterns repeat the wind on desert sands, the rice terraces of China and the lines of rock faults. Each item is presented as a postcard from a travel destination. The couture garments can be combined and worn in daily life.

About Alsu Biryukova

She makes a unique design coming from the heart. Handwork, unique techniques, a sensitive attitude to nature and traditions, excellent work with color, all this is reflected in her works. Her products look alive.Creating fashion, she remains authentic.

Award Record

With this recognition, Alsu Biryukova is a winner of 1 A' Design Award.

About the A' Fashion, Apparel and Garment Design Award

The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Entries typically include runway collections, dresses, suits, skirts, outerwear and jackets. Awarded fashion designs are published at https://dezigners.org/design-category/fashion

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
The Great Silk Road Womenswear Collection
Function
Womenswear Collection
Category
Fashion, Apparel and Garment Design
Discipline
Fashion Design
Industry
Fashion
Colors
Silver, Dark Slate Gray, Black and Dim Gray
Images
5
Client
Biryukova Alsu

The Recognition

Laureate
Alsu Biryukova
Country
Russian Federation
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#99662

Credits

Image Credits
photographer Malushkina Tatyana, 2018; photographer Alena Ostankova, 2019; photographers Alena Ostankova, 2019

Design Details

Unique Properties
This collection of clothes tells about the Great Silk Road. Each item is made of natural fabrics and decorated with silk decor by hand. Headdresses are made entirely by hand from silk fabrics of different textures. Each item is a postcard from different travel destination and tells its story.
Inspiration
The Great Silk Road is not just a trade route, it is a unique historical phenomenon that introduced two different worlds - east and west. This is the appearance of new cities and countries, this is the spread of science and culture, this is the path to unknown and new discoveries. This collection is my view of the mysterious east. Blooming Japanese gardens, patterns of wind on the sands of the desert, cool oases, desert mirages, rice terraces, varnished Chinese caskets can all be seen in my collection.
Research
This collection is an attempt to combine the eastern and western cultures that are inside of me. This is a story about the beauty of the East, as travelers of the Great Silk Road once told about it many centuries ago. Each item is a postcard from different travel destinations or a valuable gift in the East. You can see the rice terraces of China, and the night peonies in the Japanese garden, and the wind patterns on the sands of the desert, and feel the coolness of the oasis, and open the Chinese casket
Challenge
This design was quite complicated in execution, because the main work was done manually. It took a lot of time. And I also wanted to convey a complex range of impressions from studying the history of the Great Silk Road.
Realization and Technology
For the manufacture of decor in my work, ribbons made of natural silk were used. These ribbons are sewn by hand. Patterns on products repeat patterns of wind in the sand, rice terraces in China, patterns of faults in rocks.
Operation and Interaction
All garments look alive. Different items of clothing go well together. This is a couture clothing that is comfortable to wear in everyday life.
Project Duration and Location
The project began in 2013, when the first coat in this technique was created. Then the collection was gradually replenished. In 2018, an exhibition was held in Russia, the city of Samara, called the Great Silk Road. in 2018, this collection took part in the contest "New Names in Design", the city of Samara, Russia in 2018, the collection became the winner of the fashion festival, Russia, Samara. in 2019, the collection won the Ulyanovsk fashion week contest
Specifications
The collection consists of 20 items of clothing, including hats. Clothing size SM. All clothes and hats are made of natural fabrics.
Keywords
couture, silkroad, silk, wind, embroidery

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