Press Release
Michelle Mak - forceMAJEURE Design Receives the Golden A' Design Award for Zacapa Reserva Limitada 2019 Branding and Design in Limited Edition and Custom Design
Michelle Mak - forceMAJEURE Design recognized for limited edition and custom design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Zacapa Reserva Limitada 2019 Branding and Design by Michelle Mak - forceMAJEURE Design, designed for Diageo, has been granted the Golden A' Design Award in the Limited Edition and Custom Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Zacapa Reserva Limitada 2019 Branding and Design
Zacapa Reserva Limitada 2019 is a limited edition packaging design for an aged rum. The brown label with gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, a woven straw band made in special colors for this edition by local Guatemalan craftswomen, wraps around the bottle. The canister design blends washes of colors and textures inspired by the Guatemalan landscape. On the canister, the petate band and the signature band with tasting notes are presented in gold hues.
Award Record
With this recognition, Michelle Mak - forceMAJEURE Design is a winner of 4 A' Design Awards. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Limited Edition and Custom Design Award
The A' Limited Edition Design Award is an international design competition recognizing best limited edition products by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to limited edition designers, custom design professionals, luxury brands and established companies from all countries. Entries typically include limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections and modified automobiles. Awarded limited edition designs are published at https://dezigners.org/design-category/limited-edition
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/99660
- A' Design Award Page: https://competition.adesignaward.com/99660
- Media Showcase: https://www.designnewsroom.com/!99660
- Laureate Profile: https://dezigners.org/d/269263
- Further Information from the Laureate: https://www.forcemajeure.design/spiritsandwines
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zacapa Reserva Limitada 2019 Branding and Design
- Function
- Branding and Design
- Category
- Limited Edition and Custom Design
- Discipline
- Communication Design
- Industry
- Luxury and Arts
- Colors
- Black, Dark Slate Gray, Maroon and Dim Gray
- Images
- 5
- Client
- Diageo
The Recognition
- Laureate
- Michelle Mak - forceMAJEURE Design
- Country
- United States of America
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99660
Credits
- Team
- Michelle Mak-Creative Director, Kei Hayashi-Senior Designer and Linda Tseng-Production Director
- Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
Design Details
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Realization and Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Keywords
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
