Press Release
Jifang Jiang Is Honored with the Golden A' Design Award for U Style Office in Interior Space and Exhibition Design
Jifang Jiang acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that U Style Office by Jifang Jiang, designed for Guo Guang Yi Ye Decoration Group, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About U Style Office
U Style is a hair studio interior located on the fifteenth floor of an office building in Fuzhou, China. The project covers 60 square meters within a narrow space. Curved lines move freely through the interior and overlap to form planes and a three-dimensional layout. Red is the main color and is applied in several shades, while large gray areas balance the strong tone. Green and white details are added to the fittings. The entrance is narrow and then opens out, recalling the passage from a cave into a valley.
About Jifang Jiang
Jifang Jiang, young interior designer, designdirector of Guo Guang Yi Ye Decoration Group. In 2012, he graduated from the interior design designof WuyiUniversity, and has been engaged in the design industry for nearly 10years. She has completed many high complexity design projects, and won unanimous praise in the industry with professional ability and rigorous attitude. At the same time, she has made great achievements in many domestic and foreign design competitions.
Award Record
Jifang Jiang is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/99629
- A' Design Award Page: https://competition.adesignaward.com/99629
- Media Showcase: https://www.designnewsroom.com/!99629
- Laureate Profile: https://dezigners.org/d/267650
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- U Style Office
- Function
- Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, White Smoke, Dim Gray and Light Gray
- Images
- 5
- Client
- Guo Guang Yi Ye Decoration Group
The Recognition
- Laureate
- Jifang Jiang
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99629
Credits
- Image Credits
- Photographer Chuan He, U Style, 2019.
Design Details
- Unique Properties
- This case is a narrow space located on the 15th floor of the office building. The designer utilizes the interaction between structure and space to liberate the free movements of lines in the space. Starting points are revealed by multiple lines resembling paths of a cave. The free curvilinear translations of lines create various planes, which would be overlapped with each other to create a three-dimensional space with perceived fluidity.
- Inspiration
- As a senior hairdresser with more than 10 years of working experience from Fuzhou, Fujian, China, the Owner wants to own a studio full with vitality, inspiration and creativity, which is in harmony with his creative work. After placing into the studio, the fascinating experience will make people believe that they are in a valley.
- Research
- After living in cities full with uproars and noises, one would always be yarn for returning to the original nature. Among the hustles and bustles of the fast-paced city, people are more eager to see the shadow of the nature. The new energy from the breakthrough in design will stimulate the brain to transcend from loneness and relieve the fatigue brought by busy urban life.
- Challenge
- Gray color is adopted in a large scale to perfectly alleviate the visual fatigue brought by the red color. As for devices in the space, the collision of green color against the red background and the integration of white color with the gray background have brought new vigor and vitality into the studio and make it a feast for the eyes.
- Realization and Technology
- The designer is extremely bold in applying colors, among which the red is the most eye-catching color in the project. The interlaced matching of one same color in different shades and the clear enclosure without any isolation sense applied on the steps could bring people with the feeling of being embraced, creating an office environment full with vitality, inspiration and creativity.
- Operation and Interaction
- With the gradually wide vision from the narrow space at the entrance, one will have the feeling of stepping into an open space suddenly, which just like the experience of enjoy a large waterfall in a vast valley through a cave. The images of the space deliver a kind of unique imagination and vitality to the person in terms of vision and mentality.
- Project Duration and Location
- The project started in September 2019 in Fuzhou and finished in December 2019 in Fuzhou.
- Specifications
- The project covers a total of 60 square meters.
- Keywords
- Interior, Office, Hair Studio, Modern, Simple, Minimalist, Natural, Gray
