Press Release
Crocheted Necklace by Camilla Marcondes Receives the A' Design Award in Jewelry Design
Camilla Marcondes recognized for jewelry design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Jewelry Design category for Crocheted Necklace by Camilla Marcondes, designed for Camilla Marcondes Llc. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Crocheted Necklace
Crocheted is a maxi-necklace in an antique gold tone. The design has the handcrafted lace made by women in Northeast of Brazil as its inpiration. The flowerish patterns of the laces and their delicate cut-outs were used as the main elements in the structure of the project. Due to its size and eye-catching presence, Crocheted is to be wore as a Statement Jewelry.
About Camilla Marcondes
I was born in the architectural scene, profession of my parents, but graduated in Industrial Design. I ventured in the areas of decoration, landscaping and floral design, to meet the world of jewelry, not by chance, but by a personal need of great pieces, with a differentiated design. At that time, it was already possible to find jewelry (gold) signed by big contemporary designers, but costume jewelry however, only the trinket of popular markets and the full of artificial gems and brilliance, unsuccessfully, imitated jewelry. Therefore, I began designing and making my own pieces. Registered myself at basic and advanced jewelry courses.
Award Record
This recognition makes Camilla Marcondes a winner of 2 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://dezigners.org/design-category/jewelry
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/99476
- A' Design Award Page: https://competition.adesignaward.com/99476
- Media Showcase: https://www.designnewsroom.com/!99476
- Laureate Profile: https://dezigners.org/d/218534
- Further Information from the Laureate: https://camillamarcondesdesign.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Crocheted Necklace
- Function
- Necklace
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Peru, Dark Khaki, Sienna, Black and Tan
- Images
- 4
- Client
- Camilla Marcondes Llc
The Recognition
- Laureate
- Camilla Marcondes
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99476
Credits
- Team
- Harpia Tec Ltda and Maria de Fatima Oliveira
- Image Credits
- Photografer Ernane Pinho; Shutterstock License, Edition: Camilla Marcondes; Camilla Marcondes
Design Details
- Unique Properties
- Crocheted is a piece of jewelry, more precisely, a maxi-necklace. The design uses the Brazilian handcrafted lace patterns and their delicate cutouts as the main elements in the structure of the project. Crocheted necklace is made of brass and has a slightly tarnished finish.
- Inspiration
- Crocheted necklace was designed using the handcrafted lace made in northeast of Brazil as an inspiration. The lacemaking has been carried out in Brazil since the beginning of the 18th century. The lacemaking is a tradition brought from Portugal to Brazil. Initially, only Portuguese women were the ones who mastered the technique and soon afterwards the Brazilian northeastern women learned their craftwork. The lacemaking technique has been passed down from mothers to daughters, for generations, over 200 years ago.
- Research
- Crocheted necklace was designed using as inspiration the handcrafted lace made in the northeast of Brazil. The necklace was developed for a large fashion exhibition in Sao Paulo that had Brasilidade ("Brazility") as its main theme. The lace work was chosen not only for its beauty, but for the northeastern tradition. It is a handcrafted work done exclusively by women and passed from mothers to daughters for more than 200 years.
- Challenge
- In Crocheted design, two major challenges were faced. The first one was to put so many cut details into small pieces, the laser cut precision and the size of the hollow spaces was something that always had to be considered. The second challenge was how to put these pieces together so that the necklace wouldn't be too rigid, not following the person's movements. The rivets were the solution found for the necklace to have this slight movement.
- Realization and Technology
- Crocheted necklace was designed in vector software to be reproduced on sheet metal through laser cutting. The metal used was brass with a brushed and slightly tarnished finish. The necklace consists of 12 cut-out pieces imitating floral lace joined by mini rivets. For the lashing on the neck, a grosgrain ribbon was chosen which gives the piece a light and romantic touch.
- Operation and Interaction
- Crocheted is a maxi-necklace and was created to be used as a Statement Jewelry.
- Project Duration and Location
- Crocheted necklace had its first sketch in March/2014 and was produced in June of the same year.
- Specifications
- 12 laser cut pieces made of brushed and tarnished brass joined by mini rivets and grosgrain ribbon. Dimensions: 180 mm x 210 mm x 0.6 mm
- Keywords
- necklace, statement jewelry, brass jewelry, lace
