Press Release
Bomapp Brand Identity Design by Taiyoon Lee Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Taiyoon Lee of Bomapp honored for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Bomapp Brand Identity Design by Taiyoon Lee of Bomapp has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Bomapp Brand Identity Design
Bomapp is a brand identity design created for an insurance technology company. The name Bomapp combines boheom, the Korean word for insurance, with the word map. The symbol, the motif graphics and the overall design convey the idea of embrace, which strengthens the brand identity. The logotype includes the letter B, drawn to reflect the golden ratio. The precise geometry is used to express trust and professionalism, the core values of the insurance industry. The logo appears in a single color, blue or white, depending on the background.
About Taiyoon Lee
Taiyoon Lee is the Chief Brand Officer of Bomapp inc. As a head of the company's design team, Lee has been in charge of Bomapp's brand identity & design, as well as mobile app UX/UI design since 2018. Lee and his team has won And Awards, iF Awards, and other local and global design awards.
About Bomapp
BOMAPP Inc. is an insurtech startup that aims to provide solutions to information asymmetry, which is causing distrust and inconvenience of insurance customers.
Award Record
Taiyoon Lee of Bomapp is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/99409
- A' Design Award Page: https://competition.adesignaward.com/99409
- Media Showcase: https://www.designnewsroom.com/!99409
- Laureate Profile: https://dezigners.org/d/259066
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bomapp Brand Identity Design
- Function
- Brand Identity Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Ghost White, Royal Blue, Lavender, Cornflower Blue and Light Steel Blue
- Images
- 5
The Recognition
- Laureate
- Taiyoon Lee
- Country
- Republic of Korea
- Brand
- Bomapp
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99409
Credits
- Team
- Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim
Design Details
- Unique Properties
- Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”. Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity. Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio. We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
- Inspiration
- Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience. By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies. Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half. As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
- Research
- Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
- Challenge
- Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
- Realization and Technology
- Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
- Operation and Interaction
- Bomapp logo implies the brand's design concept and core value. The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
- Project Duration and Location
- 10.01.2019 - 09.04.2020 / Seoul, Korea
- Specifications
- The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
- Keywords
- Bomapp , insurance, finance, branding
