Press Release
Lu One Signage System Design by Zesion Design Receives the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Zesion Design for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Lu One Signage System Design by Zesion Design has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Lu One Signage System Design
Lu One is a signage system designed for a high-end villa residence in Luzhou, Anhui, China, which is set within a forest park. The wayfinding signs combine a map function and a pointing function, which reduces the number of ground signs and saves material. Translucent brown resin panels are paired with metal plates, so the signs reflect the surrounding scenery by day and are lit by LED light at night. Colors and materials are unified with the architecture and the landscape. The building numbers and unit numbers follow the letterforms of the Lu One logo for visual consistency.
About Zesion Design
Zesion Design that attaches importance to user experience, always promotes the sustainable development of visual communication and the core value of “innovation, creativity, sharing.” We build the brand with sharp insight, keen instinct, and professional knowledge and create common and effective brand awareness. Over the past five years, we firmly believe that “good design depicts good ideas”. We consider brand equity the dominant factor of a company’s performance. As the company grows, the development of a company’s insight, strategy, and creativity will influence its consumers.
Award Record
This recognition makes Zesion Design a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/99188
- A' Design Award Page: https://competition.adesignaward.com/99188
- Media Showcase: https://www.designnewsroom.com/!99188
- Laureate Profile: https://dezigners.org/d/267098
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lu One Signage System Design
- Function
- Signage System Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dim Gray, Slate Gray, Dark Gray, Dark Slate Gray and Light Slate Gray
- Images
- 5
The Recognition
- Laureate
- Zesion Design
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99188
Credits
- Team
- Lisa Zhou and Jian Chan
Design Details
- Unique Properties
- This is a signage system designed for the "Lu One" high-end villa residence. The villa is located in Luzhou (Anhui, China) and is known as "a villa in the forest". The Wayfinding Signage combines map and pointing functions to reduce the number of landing signs. The overall color and material are unified and integrated into the architectural landscape. The font design of the building number and the door number uses the design style of the "Lu One"logo, enhancing the overall consistency.
- Inspiration
- The name of the project refers the ancient poem a pot of wine between flowers,half of the flower field in front of the Lu, "Lu" stands for Luzhou, and is the another name of Hefei, Anhui. "Lu One" is a meaning of leading human settlements in Anhui. The design abandons the decoration details, and presents a low profile and luxurious beauty through the change of the shape and the texture of the material itself, together with the appropriate light and shadow embellishment.
- Research
- According to the survey, customers aged 30-40 and 50 above are the main customers of our residence. These two categories of people have the same tags: uniqueness, tagging, face, ritual sense, unique aesthetics, security, and privacy. They have common needs: they pay attention to the internal environment of the community, prefer a large area of the yard, value the greening level of the community, require high-end tree species, and have high requirements for the shape and quality of landmarks.
- Challenge
- 1.Production of glass brick for main entrance The glass brick of 240×50 and 120×50 modules are used to make the main entrance sign， In order to prevent the logo from being deformed, a total of more than 10 combinations were typeset and calculated. 2. Selection of translucent environmentally friendly resin In order to uniformly illuminate a box of about 1 square, we used 4 1W LED light sources, and conducted many experiments using the characteristics of translucent resin plate material.
- Realization and Technology
- The Wayfinding Signage use translucent brown ECO resin plates + metal plates. The transparent plate reflects the surrounding scenery during the day, achieving the effect of invisibility. The content of the sign information is made of metal, which is clearly visible. The semi-transparent resin plate will map LED lights at night, making the signboard very eye-catching at night.Unit entrance sign: Inlaid in the stone of the view wall. The signboard will not appear too deliberately and integrate with the landscape.
- Operation and Interaction
- 1. A unified design language is used for the font design of the entire set of sign systems, and the simple lines echo the modern design style of the building itself.2. The wayfinding signage on the road are on the landscape grille. The shape of the Logo follows the landscape grille, and combined with the landscape wall to form a 180-degree visible form sign.3. The wayfinding signage combine the map function and the pointing function to reduce the number of landing signs and save materials.
- Project Duration and Location
- The project was commissioned in Shanghai in July 2019. After understanding the entire forest park project, it was completed and installed in Hefei in October 2019.
- Specifications
- The corner wall signage ：3256(w)*1160(h)*400(d),Metal； Vehicle signage：460(w)*2000(h)*135(d), Translucent ECO resin plates+Metal; The wayfinding signage：400(w)*1900(h)*100(d),Translucent ECO resin plates+Metal; Building No Sign :800(w)*500(h)*60(d),Translucent ECO resin plates+Metal; Unit No. design Sign:175(w)*400(h)*30(d) ,Metal.
- Keywords
- Signage, Way finding, VI, Logo, graphics
