Press Release
Golden A' Design Award in Interior Space and Exhibition Design Goes to The Unconventional Waltz Sales Center by Chao Yen Chen
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Chao Yen Chen for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Interior Space and Exhibition Design category for The Unconventional Waltz Sales Center by Chao Yen Chen, designed for SHINING INTERIOR DECORATION DESIGN Co., Ltd.. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About The Unconventional Waltz Sales Center
The Unconventional Waltz is the interior design of a real estate sales center set in a long and narrow commercial space of 622.9 square meters. Curved walls, ceilings and hallways are finished with wood veneers, and the round reception counter combines Apollo grey marble with wire brushed veneers. Mirror columns and metal tassels reduce the oppressive feeling of the narrow plan, while pendant lamps form a window display. The curved forms soften the structural beams and create a smooth, relaxing and fashionable environment.
About Chao Yen Chen
The design director who has high demand to the quality of construction believes that interior design is not only embodiment of space, but also a presentation of Laozi's and Zhuangzi's philosophy, "combined with nature" and "consistent with nature." Leaving the space not completely saturated; keeping the moderate tension. The design team emphasize on the coordination with clients, creating a work that deeply relates to them.
Award Record
With this recognition, Chao Yen Chen is a winner of 3 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/97795
- A' Design Award Page: https://competition.adesignaward.com/97795
- Media Showcase: https://www.designnewsroom.com/!97795
- Laureate Profile: https://dezigners.org/d/233050
- Further Information from the Laureate: https://www.facebook.com/goldenhoryoung
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- The Unconventional Waltz Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Peru, Silver, Sienna, Dark Khaki and Light Gray
- Images
- 5
- Client
- SHINING INTERIOR DECORATION DESIGN Co., Ltd.
The Recognition
- Laureate
- Chao Yen Chen
- Country
- Taiwan (China)
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97795
Credits
- Team
- Chen Pei Jung
Design Details
- Unique Properties
- Its the interior design of the real estate sales center, which is the commercial space in a building. Given the long narrow site of the building that also has the structural beams, the indoor space is distinct from those regularly with large indoor environments. Normally, the long narrow indoor space makes people feel bored and oppressive that is of great challenge to create for the client a comfortable indoor environment.
- Inspiration
- Ultimately, used the circular and curved design methods in an attempt to reconcile the harsh senses with the delicate features. We also tried to simulate the futuristic commercial space in this sales center.
- Research
- The metal tassels and pendant lamps adorned alongside the windows artistically create the gorgeous window display. The contrast of metal and wooden textures invents the distinguishing charms. The mirror columns skillfully relieve the oppressive sense to the long narrow space, which is elegantly adorned with the metal tassels as well.
- Challenge
- The smooth curved shapes are comprehensively decorated on the building structures. The curved wood walls and hallways create the intriguing and enlivening characteristics of space as well. The given long narrow indoor space has, therefore, been converted into the smooth and elegant space by the interior design.
- Realization and Technology
- Unlike those interior designs, this sales center indoor design advocates the unconventional design principles that create the smooth, relaxing and fashionable indoor environment by using the wood veneers, metal tassels and curved shapes. The warm texture of woods and the smooth traffic flows have entirely changed the stereotypical impression on the regular real estate sales centers.
- Operation and Interaction
- The round reception counter composed of the Apollo grey marbles and wire brushed veneers manifests the sense of accumulation revealed by roundness. The curved walls are consistently decorated from the front entrance to the side area. The reception booths, in the side area, fascinatingly resembles a café. The ceilings and walls decorated with the curved wood veneers expose the sense of fluidity consistently corresponding to the circular features of the round walls.
- Project Duration and Location
- The project finished in June 2019, locates in Pingtung City.
- Specifications
- The property is 622.9 square meters.
- Keywords
- Interior Design, Residential, Sales Center, Space, Real Esate
