Press Release
Chunjiang Huayue Sales Center by Feng Xu Wins the Silver A' Design Award in Interior Space and Exhibition Design
Feng Xu acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Chunjiang Huayue Sales Center by Feng Xu, designed for Hangzhou Branchof Zhejiang Zhonghui Huachen Architectural Design Co., Ltd.. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Chunjiang Huayue Sales Center
Chunjiang Huayue is a sales center interior design covering 2600 square meters in Yulin. The layout is compact and flowing, and each area is defined and connected in an orderly way. Large glass curtain walls blur the boundary between inside and outside, so visitors seated indoors can enjoy the scenery beyond the window. An island water bar in the center serves customers from all directions, and a hollowed out metal box on the ceiling echoes the counter below. The VIP area is planned for privacy and comfort, presenting Oriental elements in a modern manner.
About Feng Xu
Xu Feng, young interior designer, designdirector of Hangzhou Branchof Zhejiang Zhonghui Huachen Architectural Design Co., Ltd.. In 2001, he graduated from the interior design majorof China Academy of Art, and has been engaged in the design industry for nearly 20years. He has completed many high complexity design projects, and won unanimous praise in the industry with professional ability and rigorous attitude. At the same time, he has made great achievements in many domestic and foreign design competitions.
Award Record
This recognition makes Feng Xu a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/97482
- A' Design Award Page: https://competition.adesignaward.com/97482
- Media Showcase: https://www.designnewsroom.com/!97482
- Laureate Profile: https://dezigners.org/d/266352
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Chunjiang Huayue Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dark Gray, Silver, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- Hangzhou Branchof Zhejiang Zhonghui Huachen Architectural Design Co., Ltd.
The Recognition
- Laureate
- Feng Xu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97482
Credits
- Team
- Lingwu Xie, Zengbin Liu, Bo Chen, Na He, Feikai Shen and Jin Yan
- Image Credits
- Photographer Zengbin Liu, Reception Hall, 2018.; Photographer Zengbin Liu, Negotiation Area, 2018.; Photographer Zengbin Liu, Rest Area, 2018.; Photographer Zengbin Liu, Water Bar, 2018.; Photographer Zengbin Liu, Children's Area, 2018.
Design Details
- Unique Properties
- Green Town Chunjiang Huayue Sales Center is located in Yudong New District, Yulin City. Relying on the whole CBD project in the north of the city, it has good congenital advantages. The traffic around the plot is convenient, close to the main urban road, and about 3.5 kilometers away from the city center. Based on Oriental aesthetics, designers use the modern feelings of design language to deduce the esteem of nature.
- Inspiration
- The design of the whole space follows the functional requirements and achieves an intensive and flowing integrated layout. While emphasizing the effect of progressive layers, the concept of "inter" is also used to define and enclose each space in an orderly way, and make each space connect with each other.
- Research
- Space and nature are unbounded. In this case, the design needs to find an effective way to blend indoor and outdoor scenery. So as to achieve a harmonious coexistence between human and environment. The large glass curtain walls blur the boundaries of the space, so that people can always sit indoors and enjoy the beautiful scenery outside the window.
- Challenge
- As an important carrier area of sales center, the negotiation area is also the most perceptive space for customers. The design of this area emphasizes people's experience and comfort. The collocation of simple furniture and artworks, reveal the elegance tonality of the space.
- Realization and Technology
- In order to shape the integrated presentation of space organizations, designers strive to restrain the selection of design techniques and materials, and naturally express the aesthetic attitude of modern Oriental through the the fuzzy treatment of boundaries and the coordination of spatial forms.
- Operation and Interaction
- The design of the VIP area is based on relative privacy and comfort, catering to the overall design concept of the project. The Oriental elements are presented in a modern way, with natural atmosphere of art, to create a poetic mood.
- Project Duration and Location
- The project started in July 10, 2018 in Yulin and finished in September 20, 2018 in Yulin.
- Specifications
- The project covers a total of 2600 square meters. The island water bar in the middle facilitates serving customers in all directions. The hollowed out metal box on the top echoes the counter top below, increasing the visual interest and design aesthetics.
- Keywords
- Interior, Commercial, Sales Center, Modern, Elegant, Simple, Oriental Aesthetics, Yulin, Green Town, Chunjiang Huayue
