Press Release
Jane Foldable Phone Packaging by RRD Lab 2064 Is Granted the Bronze A' Design Award in Packaging Design
RRD Lab 2064 acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Jane Foldable Phone Packaging by RRD Lab 2064 has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Jane Foldable Phone Packaging
Jane is a packaging design for a foldable mobile phone. The design references bamboo and wooden slips, an ancient Chinese book form, and uses traditional Chinese letterforms. The box is made entirely of special paper with a wood and fabric texture, without plastic or other materials. The user manual wraps around the outer surface and is held in place by magnets. The manual can be detached and rolled up. The box opens with a tab, and the products inside are arranged in separate layers. The packaging measures 198 by 192 by 47 millimeters.
About RRD Lab 2064
Ethan is an experienced designer with rich experience and achievements in the field of electronic products such as mobile phones. Now as a design manager of RRD Lab2064, he hopes to combine his own idea in product design with packaging design to provide customers with diverse packaging solutions. Ethan insists on creating packaging solutions based on product thinking, packaging is not only to provide protection for products and to facilitate transportation, but also the first step of user experience. It is related to the branding, materials, colors and graphics of products, which will affect the sales of products.
Award Record
RRD Lab 2064 is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/97041
- A' Design Award Page: https://competition.adesignaward.com/97041
- Media Showcase: https://www.designnewsroom.com/!97041
- Laureate Profile: https://dezigners.org/d/265524
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jane Foldable Phone Packaging
- Function
- Foldable Phone Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dim Gray, Lavender, Dark Slate Gray, Gray and Gainsboro
- Images
- 5
The Recognition
- Laureate
- RRD Lab 2064
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97041
Credits
- Team
- Xia Peng, Wu Weifeng and Hu Zhangxian
- Image Credits
- RRD Lab 2064
Design Details
- Unique Properties
- Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
- Inspiration
- Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
- Research
- Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
- Challenge
- Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
- Realization and Technology
- The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
- Operation and Interaction
- Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
- Project Duration and Location
- The project started in July 2019 in China and finished in December 2019
- Keywords
- Special paper, Magnets, Non-plastic
