Press Release
Tom Chan and Melanie Man Is Honored with the Bronze A' Design Award for Hazuto Cutting and Serving Board in Bakeware, Tableware, Drinkware and Cookware Design
Tom Chan and Melanie Man acknowledged for bakeware, tableware, drinkware and cookware design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Hazuto Cutting and Serving Board by Tom Chan and Melanie Man, designed for Hazuto, has been granted the Bronze A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Hazuto Cutting and Serving Board
Hazuto is a fresh aesthetic on the ubiquitous kitchen board space. A brushed metal rim binds the board, protecting it from warping, splitting, knocks and drops. The metal-wood combination is a pleasing new tactile experience. The warmth of the wood contrasts with the austere stainless steel frame. The screws are characteristically placed to complete an industrial sensibility. A negative corner-space forms a handy hook. The singular shape is preserved, absent of unnecessary distractions or additions. The result is an efficient, clean, two-tone form that’s as eye-catching as it is ergonomic.
Award Record
Tom Chan and Melanie Man is a winner of 1 A' Design Award, including this recognition.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Entries typically include pots, pans, cutlery, plates, bowls and glasses. Awarded kitchenware designs are published at https://dezigners.org/design-category/kitchenware
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/96521
- A' Design Award Page: https://competition.adesignaward.com/96521
- Media Showcase: https://www.designnewsroom.com/!96521
- Laureate Profile: https://dezigners.org/d/261416
- Further Information from the Laureate: http://www.hazuto.com.hk/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hazuto Cutting and Serving Board
- Function
- Cutting and Serving Board
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Sienna, Rosy Brown, Peru, Saddle Brown and Lavender
- Images
- 5
- Client
- Hazuto
The Recognition
- Laureate
- Tom Chan and Melanie Man
- Country
- Hong Kong (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #96521
Credits
- Team
- Tom Chan and Melanie Man
Design Details
- Unique Properties
- Wood boards with metal elements or handles are not new. But fit a one-piece steel rim around it, create a corner nook, and you have an on-trend package that works as well as it looks. The aesthetic differentiators here are efficiency and form. No separate handle to disrupt the singular rectangular flow. Functionally, the rim prolongs warping. Knocks and drops are insulated. The austere stainless steel rim contrasts with the warm wood. The screws are characteristically placed to complete an industrial sensibility, communicating sturdiness. This two-tone form is clean and eye catching.
- Inspiration
- I was partly inspired by the endless technology product varieties that seemed to encompass us now. I am drawn to some of their use of contrasting metallic elements, to bold visual results. The concept culminated from a daydreaming moment, where I thought a chopping board bound by a metal rim could look engaging and robust. Coming from a metal works background myself helped inform the rim specs. Deep dive into online retailers and industry reports gave us user expectations and trends. We ended up prototyping different materials, adjusting dimensions and features before we were happy.
- Research
- Research: Online channels (e.g amazon, hktvmall), social media channels, industry reports. Methodologies: Product Value radar chart, Aesthetic mapping, competitive analysis, small focus group meetings. Impact on design: size to be small for space-conscious urban kitchens, but big enough for needs of small family. Material to be decorative and high performance (hardness, shape stability). Market analysis suggested to consider gifting, serving, decorating functions as well as everyday cutting. Warping is common issue so the screw locations are chosen to delay warping.
- Challenge
- The concept simplicity and execution are the most challenging parts. It was not easy to fit the metal rim to be in full contact with the board, especially the corners. Our benchmark was always to have the rim in one continuous piece, as a demonstration of workmanship. We spent a long time testing options to ensure welding spot is invisible. Of many, only one metalworking supplier achieved our satisfaction. The market variety is a benefit (for research) and a difficulty (to be original). To excite users in an over-saturated category is hard, but our design was readily accepted by our testers.
- Realization and Technology
- Black Walnut is selected for the wood type, due to its perfectly moderate hardness (Janka index 1010) that doesn't dull knives nor easily dent. A rich dark colour elevates the board beyond your everyday bamboo board. Edges are carefully rounded for durability and handling comfort. Food-grade 304 stainless steel is used for the rims and screws, to be long lasting and corrosion resistant. The rim has been brushed and polished multiple times, achieving a brushed effect that renders any welds miraculously invisible.
- Operation and Interaction
- No instruction manuals need to be included for the endless uses of this versatile board! Hazuto board can be used for everyday cutting, or for serving bread, cheese, salad, fruits, steak. On display, it can be hung up or used as a table condiment tray for complementing most atmospheres.
- Project Duration and Location
- Project started in October 2019, with final design completed by December 2019 and first batch samples made by 2020 January.
- Specifications
- 230 x 14 x 325 mm Width mm x Depth mm x Height mm
- Keywords
- kitchen, cutting, serving, board, wood, hazuto
