Uno Chan Receives the Golden A' Design Award for Heytea Lab Shenzhen OCT Harbor Store in Interior Space and Exhibition Design

Uno Chan recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

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COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Interior Space and Exhibition Design category for Heytea Lab Shenzhen OCT Harbor Store by Uno Chan, designed for TOMO Interior Design Firm. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Heytea Lab Shenzhen OCT Harbor Store

Heytea Lab Shenzhen OCT Harbor is a retail interior design for a tea brand flagship store. The space covers 1300 square meters and is divided into five themed laboratories. The peripheral lab, the ice-making lab, the dessert lab and the illustration lab are placed on the first floor, and the tea geek lab is placed on the second floor. A geometric staircase connects both levels and forms the visual center of the interior. Strip lights and light films are inlaid in the ceiling and the metal grilles. Aluminum foam sheets on the side walls contrast with satin brushed metal.

About Uno Chan

Uno Chan, well-known interior designer, founder of TOMO Interior Design Firm. In recent years, he has won many awards for interior design at home and abroad. He is good at using modern concise aesthetic spirit to develop multi-dimensional description of space, and expresses rich and pure design essence by means of restraint and balance, representation and internal contradiction and unity. He likes to use design vocabulary to deconstruct the spatial connotation, and persists in deducing the design to the extreme, creating wonderful design works repeatedly.

Award Record

Uno Chan is a winner of 4 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/96008
A' Design Award Page: https://competition.adesignaward.com/96008
Media Showcase: https://www.designnewsroom.com/!96008
Laureate Profile: https://dezigners.org/d/228167
Further Information from the Laureate: http://www.tomodesign.cn

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Heytea Lab Shenzhen OCT Harbor Store
Function: Store
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Dark Gray, Silver, Light Slate Gray, Dim Gray and Light Gray
Images: 5
Client: TOMO Interior Design Firm

The Recognition

Laureate: Uno Chan
Country: China
Recognition: Golden A' Design Award
Edition: 2019 - 2020
Design ID: #96008

Credits

Team: Fei Xiao
Image Credits: Photographer En Xiao, Tea Geek Lab, 2019.; Photographer En Xiao, Tea Geek Lab 2, 2019.; Photographer En Xiao, Tea Geek Lab 3, 2019.; Photographer En Xiao, Peripheral Lab, 2019.; Photographer En Xiao, Artistic Installation, 2019.

Design Details

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Realization and Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Operation and Interaction: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Project Duration and Location: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Specifications: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Keywords: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere