Press Release
Yue Jiang Receives the Bronze A' Design Award for Yulai Fang Restaurant in Interior Space and Exhibition Design
Yue Jiang recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Yulai Fang Restaurant by Yue Jiang, designed for MET Creative Brand, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Yulai Fang Restaurant
Yulai Fang is a restaurant interior covering 215 square meters inside a busy shopping mall. The design connects and overlaps geometric shapes to form a combined facade. Terrazzo and mirror stainless steel divide the indoor and outdoor areas. The entrance keeps the orange and black colors of the brand identity. A semi-open entrance allows light and views to pass through. Mirror ceilings reduce the heavy feeling of the low areas and create varied reflections. A long table area and a square table area serve different groups of guests.
About Yue Jiang
Yue Jiang, young interior designer, designer of MET Creative Brand. In 2017, he graduated from the environmental design majorof Southwest University Of Science And Technology, and has been engaged in the design industry for nearly four years. He has completed many high complexity design projects, and won unanimous praise in the industry with professional ability and rigorous attitude. At the same time, he has made great achievements in many domestic and foreign design competitions.
Award Record
With this recognition, Yue Jiang is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/95749
- A' Design Award Page: https://competition.adesignaward.com/95749
- Media Showcase: https://www.designnewsroom.com/!95749
- Laureate Profile: https://dezigners.org/d/265019
- Further Information from the Laureate: http://c7.gg/fSzqv
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yulai Fang Restaurant
- Function
- Restaurant
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dim Gray, Dark Slate Gray, Gray and Gainsboro
- Images
- 5
- Client
- MET Creative Brand
The Recognition
- Laureate
- Yue Jiang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #95749
Credits
- Team
- Ting Pan and Yanhong Li
- Image Credits
- Photographer Yiwen Xu, Dining Area, 2019.; Photographer Yiwen Xu, Dining Area 2, 2019.; Photographer Yiwen Xu, Dining Area 3, 2019.; Photographer Yiwen Xu, Dining Area 4, 2019.; Photographer Yiwen Xu, Entrance, 2019.
Design Details
- Unique Properties
- This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.
- Inspiration
- As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.
- Research
- With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.
- Challenge
- The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.
- Realization and Technology
- Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.
- Operation and Interaction
- The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.
- Project Duration and Location
- The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.
- Specifications
- The project covers a total of 215 square meters. The whole space shows its own personality in the blending of fashion and art.
- Keywords
- Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young
