Press Release
Ye Feng Is Honored with the Silver A' Design Award for Dynamic Platformized Shelving System in Furniture Design
Ye Feng acknowledged for furniture design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Dynamic Platformized Shelving System by Ye Feng, designed for Communication University of Zhejiang & Zhejiang Zhongda Shelf Technology Co., Ltd., has been granted the Silver A' Design Award in the Furniture Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Dynamic Platformized Shelving System
Dynamic is a modular shelving system designed for home and office storage. The system is based on a platform and accessories approach. Each vertical column has three sides with tracks and lock hole slots, so cross bars and load-bearing joints can be fitted in many positions. The columns are made of extruded aluminum alloy, a recyclable metal with low manufacturing cost. Floor and ceiling installation are both possible, and widths and lengths can be customized. Components are easy to exchange, so the layout can be rearranged as storage needs change.
About Ye Feng
He has won four RedDot Awards, and won the best of best with "Messizon" in 2013.Won the IDEA 7 times, won the IDEA Silver Award with the "Aiding Cup" in 2013. Won twice DIA Awards, 5 IDA awards and 5 EPDA award. Total of more than 50 design awards. Committed to the realization of innovative value design, rooted in the local environment, dedicated to exploring the user experience under the unique expression of culture, incorporating art, humanities, business, and technology into design, using cross-border methods to express the understanding of design and the value of design to society and significance.
Award Record
Ye Feng is a winner of 1 A' Design Award, including this recognition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/95401
- A' Design Award Page: https://competition.adesignaward.com/95401
- Media Showcase: https://www.designnewsroom.com/!95401
- Laureate Profile: https://dezigners.org/d/221122
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dynamic Platformized Shelving System
- Function
- Platformized Shelving System
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Gainsboro, Silver, Rosy Brown, Tan and Peru
- Images
- 5
- Client
- Communication University of Zhejiang & Zhejiang Zhongda Shelf Technology Co., Ltd.
The Recognition
- Laureate
- Ye Feng
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #95401
Credits
- Team
- Yeng Feng, Song Jia, Zhang Wei, Cao Xiaoxiao and Hu Hao
- Image Credits
- Yefeng of Communication University of Zhejiang
Design Details
- Unique Properties
- The core of Dynamic "platform + accessories" So we can ensure the feasibility and good adaptability of changing requirements in daily life. With its unique design of three-dimensional vertical column, three mobile tracks are available on Dynamic, providing various possibilities for daily use. Multiple functions can be achieved only by purchasing corresponding accessories, making it handy for home and office storage.
- Inspiration
- Children's furniture cannot satisfy its quickly changing needs. Therefore, to extend the scalability design method from children's furniture to object collection and storage products is an urgent issue demanding relevant research. For many families, the overriding problem is inconvenience; then there is repeated spending which leads to financial pressure and even a waste of resources.
- Research
- The basic design strategy, namely "platform + accessories" is determined under the platform-based design method framework. The strategy can ensure the feasibility and good adaptability of platform-based design. Through product combination and extension with different configuration, enterprises utilizing platform-based design can achieve fast design for more products.
- Challenge
- By virtue of its unique design of three-dimensional vertical column, Dynamic has 3 tracks and 3 lock hole slots. With different styles and models of load-bearing joints, it can be connected and installed with cross bars to meet different functional requirements. The extrusion process of aluminum alloy profiles is adopted in the design of the stand column, which brings about a variety of installation methods, including floor installation, ceiling installation, and the upcoming wall-mounted installation.
- Realization and Technology
- aluminium alloy extrusions Aluminum alloy is a very environmentally friendly recyclable metal with low manufacturing costs and low environmental impact
- Operation and Interaction
- The core of Dynamic "platform + accessories" So we can ensure the feasibility and good adaptability of changing requirements in daily life. With its unique design of three-dimensional vertical column, three mobile tracks are available on Dynamic, providing various possibilities for daily use. Multiple functions can be achieved only by purchasing corresponding accessories, making it handy for home and office storage. Dynamic also offers a highly practical cross bar, which, with different accessories, will achieve more unexpected functions and thus bring fun to both home and office.
- Specifications
- Highly personalized custom sizes
- Keywords
- Platform system, Growable Design, Sustainable design
