Press Release
Yong Zhang Is Honored with the Bronze A' Design Award for Decade The Love Coffee House in Interior Space and Exhibition Design
Yong Zhang acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Decade The Love Coffee House by Yong Zhang, designed for Touch Design, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Decade The Love Coffee House
Decade The Love is a coffee house interior in Tianjin, China. The project occupies a narrow area of about 60 square meters. White and orange terrazzo forms the main visual surface. A large glass window and a customized white minimalist door bring light into the long space. Mirrored stainless steel conceals the storage area and visually widens the room. A circle of linear lighting defines the interior. The dessert cabinet and bar are fully transparent, so grinding, extraction and preparation can be seen. Music, coffee, art and reading are combined in one calm setting.
About Yong Zhang
Yong Zhang, senior interior designer, the founder and design director of Touch Design. He graduated from the engineering management major of Tianjin University, and received Bachelor's Degree. Focusing on interior design for more than 15 years, he has led many large-scale and high-complexity design projects, and won the unanimous praise of the industry with professional ability and rigorous attitude. At the same time, he has achieved good results in many domestic and foreign design competitions. In Yong Zhang's opinion, design should touch the heart, trigger the aesthetic feeling, stimulate the experience and guide the direction.
Award Record
This recognition makes Yong Zhang a winner of 3 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/94497
- A' Design Award Page: https://competition.adesignaward.com/94497
- Media Showcase: https://www.designnewsroom.com/!94497
- Laureate Profile: https://dezigners.org/d/262501
- Further Information from the Laureate: http://www.tj-touch.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Decade The Love Coffee House
- Function
- Coffee House
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Gainsboro, Silver, Rosy Brown and Gray
- Images
- 5
- Client
- Touch Design
The Recognition
- Laureate
- Yong Zhang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #94497
Credits
- Team
- Xin Ma
- Image Credits
- Photographer Yuhua Kou, Entrance, 2019.; Photographer Yuhua Kou, Record Wall, 2019.; Photographer Yuhua Kou, Single Customer Area, 2019.; Photographer Yuhua Kou, Dessert Cabinet and Bar, 2019.; Photographer Yuhua Kou, Multi Seat Area, 2019.
Design Details
- Unique Properties
- Under the cloak of rapid urban development, people are good at hiding in reinforced concrete buildings, trying to obtain psychological security in concrete wrapping. This Decade Cafe, created by Touch Design, is the first coffee shop in Tianjin to advocate a slow lifestyle with music criticism, music culture and fashionable peripheral products. It tries to depict the island of ideals and soft hearts in the current impetuous and fast fast-food life.
- Inspiration
- In the dimension of infinite extension of time and space, the interpretation of decade is no longer a short "ten years", but has been endowed with more beautiful meanings. In the city full of vigilance and alienation, the music, coffee, art and reading all merge and react to each other in this decade, forming a new form, and ultimately depicting the utopia of beauty and romance in people's hearts.
- Research
- Many people say that the this cafe is like a treasure waiting for music and coffee lovers to open. Mr. Ding, one of the principals of Decade Cafe, has collected more than 30000 old records and various rare record posters, he joked with us which can be changed into a villa if all of them are sold. Therefore, we hope to integrate coffee and culture, art and music through design, with such a unique gift to carry the dreams of two clients.
- Challenge
- Limited by the structure of the house, designers are constantly thinking about how to make such a narrow and dark street shop into a unique cafe, and through their design to maximize the benefits for the owners. For this reason, the designers keep part of the old top and paint it white. The following heavy design allows customers to step into the core area of the cafe gradually, while adding a sense of love and ceremony for coffee.
- Realization and Technology
- This case takes the classic and pure white orange terrazzo as the overall visual output focus, creating the simple and transparent effect through the large glass window and the customized white minimalist door, introducing abundant light for the narrow and long space, and at the same time, people can get a first glimpse of the internal space level.
- Operation and Interaction
- The dessert cabinet and bar are completely transparent, allowing a glance at the grinding, extraction, coffee shape and production process. The concise and delicate modelling sets off the products with a low-key attitude, making people focus their vision on coffee and dessert, deducing a very pure modernist style.
- Project Duration and Location
- The project started in April 2019 in Tianjin and finished in August 2019 in Tianjin.
- Specifications
- In an area of about 60 square meters, the design eliminates the cramp of the original space and makes it interesting. Mirrored stainless steel cleverly hides the storage area and forms a visual widening, dispersing the narrow sense of space, plus a circle of symbolic linear lights to form its own architectural language. People shuttle in it, without the slightest sense of awkwardness, in the span of space to open the artistic journey of records and coffee.
- Keywords
- Interior, Minimalist, Coffee Shop, Retail, Modern, Simple, Art, Interesting, Commercial Space
