Press Release
Bronze A' Design Award in Packaging Design Goes to Wilsons Dog Food Packaging by Gary Lawson
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Gary Lawson for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 29, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Wilsons Dog Food Packaging by Gary Lawson, designed for Lawson Design, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Wilsons Dog Food Packaging
Wilsons is a packaging design for cold pressed dog food. The range covers three products, each offered in 2.5 kg and 10 kg bags. Illustrations of the landscapes of the British Isles wrap around every bag, and each product has its own name and colour palette. The bags are printed in CMYK by flexography with water-based inks over a flood coat of white ink, then finished with a clear protective varnish. Lightweight foil bags with resealable zip closures replace heavy paper sacks, keep the food fresh for longer and help reduce waste.
About Gary Lawson
Gary Lawson has proved many times over to be a key part of his client's strategy and future plans. An ability truly listen and to interpret the most basic of briefs, capture the essence and ethos of a company, and yet deliver, magically, exactly what needs to be said. Straight talking, no 'fluff or waffle' Gary works tirelessly to a very high standard, through professionalism, humour and by simply caring about results.
Award Record
Gary Lawson is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/94058
- A' Design Award Page: https://competition.adesignaward.com/94058
- Media Showcase: https://www.designnewsroom.com/!94058
- Laureate Profile: https://dezigners.org/d/261532
- Further Information from the Laureate: http://bit.ly/36nJ0uO
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wilsons Dog Food Packaging
- Function
- Dog Food Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Chocolate, Sea Green, Gainsboro, Slate Gray and Sienna
- Images
- 5
- Client
- Lawson Design
The Recognition
- Laureate
- Gary Lawson
- Country
- Great Britain
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #94058
Credits
- Image Credits
- Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Design Details
- Unique Properties
- Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
- Inspiration
- Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
- Research
- Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
- Challenge
- Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
- Realization and Technology
- Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
- Operation and Interaction
- Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
- Project Duration and Location
- The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
- Specifications
- The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
- Keywords
- pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
