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DesignNewswire · COMO, Italy ·

Blessing Gifts Blessing Envelope by Weiquan Long Wins the A' Design Award in Graphics, Illustration and Visual Communication Design

Weiquan Long acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ Blessing Gifts Blessing Envelope by Weiquan Long, designed for China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Blessing Gifts Blessing Envelope

Blessing Gifts is a red envelope design created for the Chinese New Year of the Monkey. The envelope is made of green paper and measures 85 by 165 millimeters. The illustration shows a monkey whose face is formed by a walking cloud, the cartoon character of an environmental education brand in Guangdong, China. The design name refers to a Cantonese expression that means very good. Slogans and illustrations combine New Year greetings with a call for environmental care. The envelopes were given free of charge to companies and to individuals.

About Weiquan Long

I graduated from the painting major, engaged in advertising communication creative design work for 19 years, engaged in interior design work for eight years, planning art exhibition work for three years, engaged in art, design, planning and other types of related work. Now the Members of the Board of Judges of the 2019 InnoDesign Prize International Innovation and Design Competition, Deputy Secretary General of Dubai International Interior Design Competition, Director of guangzhou fine arts association. I mainly engaged in the field of service design and art.

Award Record

With this recognition, Weiquan Long is a winner of 4 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Blessing Gifts Blessing Envelope
Function
Blessing Envelope
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Crimson, Light Sea Green, Gold, Goldenrod and Medium Aquamarine
Images
5
Client
China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP

The Recognition

Laureate
Weiquan Long
Country
China
Recognition
A' Design Award
Edition
2019 - 2020
Design ID
#93981

Credits

Team
Weiquan Long/Yan Li

Design Details

Unique Properties
"YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
Inspiration
New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
Research
Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
Challenge
Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
Operation and Interaction
The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
Project Duration and Location
January 2016 guangzhou, China
Specifications
DIMENSION:85mmX1mmX165mm
Keywords
Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money

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