Press Release
The Gemini Rebirth Interchangeable Footwear by Molly Receives the A' Design Award in Footwear, Shoes and Boots Design
Molly recognized for footwear, shoes and boots design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ The Gemini Rebirth Interchangeable Footwear by Molly has been granted the A' Design Award in the Footwear, Shoes and Boots Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding The Gemini Rebirth Interchangeable Footwear
This unique design is constructed utilizing a pointed-toe and 100mm heels to define the desired structure and allure. Embellished with care, the product uses clean-cut silhouettes and meticulous chrome closure mechanisms to translate the authenticity with which the pair can be altered with absolute ease. Meshing smooth and grainy premium leather with a technical understanding of hardware placement, The Gemini Rebirth offers flexibility to completed design outlines.
About Molly
MOLLY is a luxury fashion brand that constructs novel designs to provide an authentic and playful take on footwear silhouettes. the award-winning luxury brand prioritizes comfort & self-expression through never-bfore-seen designs that push the boundaries of what’s possible in footwear.
Award Record
This recognition makes Molly a winner of 1 A' Design Award.
About the A' Footwear, Shoes and Boots Design Award
The A' Footwear Design Award is an international footwear design competition recognizing good footwears by leading footwear brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to footwear designers, shoe designers, boot designers and fashion designers from all countries. Typical entries include shoes, sneakers, sandals, boots, heels and loafers. The awarded footwear designs are published at https://dezigners.org/design-category/footwear
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/93037
- A' Design Award Page: https://competition.adesignaward.com/93037
- Media Showcase: https://www.designnewsroom.com/!93037
- Laureate Profile: https://dezigners.org/d/257696
- Further Information from the Laureate: http://tinyurl.com/Molly3D
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Gemini Rebirth Interchangeable Footwear
- Function
- Interchangeable Footwear
- Category
- Footwear, Shoes and Boots Design
- Discipline
- Fashion Design
- Industry
- Fashion and Sports
- Colors
- Dark Slate Gray, Black, Dim Gray, Sienna and Gray
- Images
- 5
The Recognition
- Laureate
- Molly
- Country
- Canada
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #93037
Credits
- Image Credits
- Omowonuola Adeshina / Designer / Shoemaker (Molly), 2019.
Design Details
- Unique Properties
- The Gemini Rebirth is, in my opinion, the epitome of footwear for today's modern lady. This design is one that will remarkably serve as an elegant solution to limitations in the multi-functionality of footwear and the lack of flexibility in completed design outlines. Embellished with care, this collection uses clean-cut silhouettes to translate the authenticity of today's fashion renegade into unconventional contrasting features that connote refined femininity, one that is unmistakably elegant. The style and feel may be converted by simply undoing metal clasps to release complimenting pieces.
- Inspiration
- After rediscovering myself during the process of building my footwear brand, I found it fitting to design a 6 piece collection representative of the dualism of every powerful woman. This collection is the answer to the daily challenges of the versatile individual, one who holds the ability to transform attitude into an expression of style; one who stands shamelessly defying all odds.
- Research
- The research consisted of both Qualitative & Quantitative methods to ensure the inexistence of products similar to the designs found in The Gemini Rebirth Collection and to subsequently produce Never-Before-Seen footwear that appeals to the fashionably eccentric individual using data compelled from the chosen factory's company reviews, previously realized designs and operational costs.
- Challenge
- As a footwear designer and shoemaker, the biggest risk I faced was having to entrust a production company halfway across the world with designs that are dear to me. The fear of the unknown was ultimately the driving force behind my decision to collaborate with a larger establishment. In order to get a feel of what a large expansion for Molly would entail, I was able to open my mind to the possibility of working with highly accredit individuals and develop a strong understanding of the footwear industry as it pertains to production costs, times, delivery options, and so much more.
- Realization and Technology
- Products were hand-crafted using genuine leather and chrome hardware for detailing.
- Operation and Interaction
- This collection consists of pairs that can be transformed with the use of a metal clasp. The mechanism behind this is designed in a way that renders the styles fully functional with or without the attachment piece. One can simply slide into the open-toe backless bootie or undo the metal connectors to reveal a more relaxed sandal.
- Project Duration and Location
- The Gemini Rebirth collection was designed in January 2019 in Toronto and prototyped later that year, in July 2019, by a manufacturing group in Dubai.
- Specifications
- A pointed-toe was a crucial element to developing the assertive, yet the sensuous feel of this design. With four inches- approximately 100mm, selected as the desired heel height for this project, The Gemini Rebirth is meticulously crafted using clean-cut silhouettes and chrome closures to elevate each style. By meshing smooth and grainy premium leather with a technical understanding of placement, the style and feel can easily be altered by simply releasing or attaching the metal clasps to reveal something new.
- Keywords
- Footwear, Pump, Slipper, Spiked, Molly, Branded By Molly, Gemini, Rebirth
