Press Release
Darin Korean Health Food Store by Heesoo Son and Seoyeon Yoon Receives the Silver A' Design Award in Packaging Design
Heesoo Son and Seoyeon Yoon recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Darin Korean Health Food Store by Heesoo Son and Seoyeon Yoon, designed for Darin, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Darin Korean Health Food Store
The 'Darin' is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s.
About Heesoo Son and Seoyeon Yoon
My name is Heesoo Son. I am learning design at Sungshin Women's University, and I mainly deal with brands and motion. I have won various contests such as as asia design prize, K-design award, ADAA, LOHB's video contest, etc. through my design, I have strengthened the meaning of the brand and made it more accessible to customers. Also, I'm interested in making the brand special to people through design and bringing better results. So I'm trying to learn more about what design I should do and apply those design principles to our work.
Award Record
This recognition makes Heesoo Son and Seoyeon Yoon a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/92688
- A' Design Award Page: https://competition.adesignaward.com/92688
- Media Showcase: https://www.designnewsroom.com/!92688
- Laureate Profile: https://dezigners.org/d/255892
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Darin Korean Health Food Store
- Function
- Korean Health Food Store
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Snow, Silver, Light Gray and Dark Gray
- Images
- 5
- Client
- Darin
The Recognition
- Laureate
- Heesoo Son and Seoyeon Yoon
- Country
- Republic of Korea
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #92688
Credits
- Team
- Heesoo Son and Seoyeon Yoon
- Image Credits
- Heesoo Son and Seoyeon Yoon
Design Details
- Unique Properties
- The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material.
- Inspiration
- In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
- Research
- After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
- Challenge
- In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
- Realization and Technology
- Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
- Operation and Interaction
- Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
- Project Duration and Location
- The project started in September 2018 in Korea and finished in November 2018
- Specifications
- The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
- Keywords
- package design, korea, graphic design, pattern, healthcare, branding
