Press Release
Tong Yueli Sales Center by Yi Tonghua Is Granted the Silver A' Design Award in Interior Space and Exhibition Design
Yi Tonghua honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Tong Yueli Sales Center by Yi Tonghua, designed for Zest Art, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Tong Yueli Sales Center
Tong Yueli is a sales center designed with a fairytale theme. The interior covers 308 square meters and invites visitors to view the space from the perspective of children. The lobby uses bright colors for a strong visual effect. A background wall of paper sculptures shows trees, grass, flowers and deer, creating the atmosphere of an enchanted forest. Hidden light strips give warm yellow light, and colorful balls are placed overhead. The design combines the imagination of children with the experience of adults, and encourages thought about growing up.
About Yi Tonghua
In 1999, Yi Tonghua, the pioneer in China’s interior and decoration design industry, founded his own team in Shenzhen. He devoted himself to the interior design and decoration for clubs, sales centers, villas and show flats. Now his team is the long-term strategic partner of many renowned real estate developers such as Vanke, Longfor, Gemdale, AVIC, Dowell, etc. He always holds the belief that “beauty is a common feeling of pleasure”. Over the past 20 years, with the pursuit of “pleasure”, he has been trying to interpret the beauty of life in a unique language, satisfying the clients’ longing and imagination for happiness.
Award Record
This recognition makes Yi Tonghua a winner of 4 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/91602
- A' Design Award Page: https://competition.adesignaward.com/91602
- Media Showcase: https://www.designnewsroom.com/!91602
- Laureate Profile: https://dezigners.org/d/237090
- Further Information from the Laureate: http://www.zestart.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tong Yueli Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Gainsboro, Dark Gray, Teal and White Smoke
- Images
- 5
- Client
- Zest Art
The Recognition
- Laureate
- Yi Tonghua
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91602
Credits
- Image Credits
- Photography: Shixiang Wanhe & Zest Art
Design Details
- Unique Properties
- The designer introduces the space in a fairytale setting, allowing visitors to explore a beautiful world from the perspective of children. With the theme of a fairytale trip, it brings a warm and healing experience for visitors.
- Inspiration
- The space allows visitors to experience the most precious and interesting parts of the childhood again. Elements of fairy tales are well presented. The image of the little prince interprets the innocence and romance in the bottom of heart.
- Research
- As the first project in Zhongshan, the developer wanted to introduce the idea of intelligence community - let children grow up in community and to add educational function to the community construction.
- Challenge
- Designed and decorated in a fairytale perspective, the sales center was expected to provide interesting experience for both children and adults.
- Realization and Technology
- The lobby gives visitors a strong visual impact with bright colors. Here the designer tells a beautiful fairy tale based on the understanding of colors and the expressing of images. The background wall with paper sculptures shows the luxuriant trees and grass, blooming flowers and lovely deer, creating an atmosphere of an enchanted forest. Hidden light strips shed warm yellow light around, outlining a romantic image together with colorful balls overhead.
- Operation and Interaction
- The design integrated the imagination of children with experience of adults to form a unique style. Its art and aesthetic atmosphere will encourage people to explore the inner mind of children and to think about the meaning of growing up.
- Project Duration and Location
- Location: Zhongshan, Guangdong, China Completion Date: Sep, 2019
- Specifications
- Project Area: 308 square meters
- Keywords
- Zest Art, Yi Tonghua, Tong Yueli, The Little Prince, Fairy Tale World
