Press Release
Mooncraft Bar by O&O Studio Ltd Receives the Bronze A' Design Award in Interior Space and Exhibition Design
O&O Studio Ltd of O&O Studio recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Mooncraft Bar by O&O Studio Ltd of O&O Studio has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Mooncraft Bar
Adjacent to the Shanghai Bund, Shiliupu Wharf is full of dramatic stories from the past – from wharfs to tycoons, warehouses to longtangs, these should all be celebrated. Sitting in this South Bund area, Mooncraft, designed by O&O Studio, stands for a place that holds moment of dialogue with this once prosperous era. Wondering along the rippling Huangpu River especially through the evening hours, Mooncraft is well placed for one to relax and have a moonlight sip. Mooncraft - a place that is replete with time and stories, for one to sense and embrace with a tipsy and emotional moment.
About O&O Studio Ltd
“Out and Outer” – the work ethos of O&O Studio, who are fully committed to clients with thoroughgoing attitude towards every commission, from its beginning to completion and occupation. O&O Studio does not provide standardised formula, but is recognised for nurturing influential design morphology that delivers fresh values to each commission.
About O&O Studio
o&o studio is a young architectural and interior design consultancy, fully commit to clients with our thoroughgoing attitude towards every commission from its beginning to completion and occupation.
Award Record
With this recognition, O&O Studio Ltd of O&O Studio is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/91580
- A' Design Award Page: https://competition.adesignaward.com/91580
- Media Showcase: https://www.designnewsroom.com/!91580
- Laureate Profile: https://dezigners.org/d/258634
- Further Information from the Laureate: http://www.oandostudio.com/mooncraft
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mooncraft Bar
- Function
- Bar
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Black, Dark Slate Blue, Dim Gray and Gray
- Images
- 5
The Recognition
- Laureate
- O&O Studio Ltd
- Country
- Hong Kong (China)
- Brand
- O&O Studio
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91580
Credits
- Team
- Eric Chan and Suzanne Li
- Image Credits
- Photographer Tian Fang Fang, Mooncraft, 2019
Design Details
- Unique Properties
- Mooncraft is a boutique bar located at the Cool Docks in Shanghai, which was originally a grease factory in the Shiliupu era on the South Bund. Mooncraft integrates all the design elements as one identity, from the branding of the bar to its architectural and interior design which draw inspirations from the Shanghai Bund and Shiliupu history. The bar includes hand-crafted beer bar, whiskey bar, restaurant, and a rarely seen robotic bartender.
- Inspiration
- Imagine the full moon hanging above the Huangpu River at the Shanghai Bund. The geometry of the river forms a glass that holds rich history of the city, together with the yellow lunar gradually dipping into the glass, form the logo of Mooncraft. Created by O&O Studio, Mooncraft stands for a place that holds moment of dialogue at the once prosperous Shiliupu era. It is a place that is filled with time and stories, for one to sense and embraced with a tipsy and emotional moment.
- Research
- While there are rich layers of historical and contextual references for inspiration, O&O Studio do not want to create a literal themed design but having an exquisite conception. Together with a simple material palette including weathered steel, stainless steel and back painted glass, the circular and mirror elements play an important part throughout, mimicking different moon-themed scenes and reflective sky, with the folding mirrors that is purposely placed that create wonderful reflections.
- Challenge
- The main challenge is to create a unique place for the client. O&O established close dialogues with the client to understand the specific requirement, and carried out detail studies on the site analysis, spatial arrangement, materiality, ergonomics, lighting and most important from a users perspective. In addition, it is also a relatively rare case where the designer creates a new brand including its name and logo, as well as integrating this into the entire architectural and interior design.
- Realization and Technology
- Mooncraft occupies three connecting shop units and operates as one single space. The original site has a lack of sense of space and is overloaded with three shopfronts. By making use of additional partitions and raised platform, the existing structure is being absorbed and the site is further broken down into several zones with back of house space hidden. A clear frontage as main entrance and a rear elevation are created, as well as making a logical spatial arrangement possible.
- Operation and Interaction
- The client requires several functions to take place in Mooncraft in a relatively mere space. While trying to maintain scenic Cool Docks water feature and the amazing South Bund views the for the customers, there is a need for several back of house spaces. A combination of U-shaped bar counter, partitions, and raised platform play an important role to create a sense of space as well as meeting the requirement from the client on the bar functions.
- Project Duration and Location
- The project is located in No.505 Zhongshan South Road, Shanghai, PRC. It started in September 2018 in was completed and soft opened in June 2019.
- Specifications
- Mooncraft has a 130sqm floor area. Its main elevation is a composition of two 3m high dockside warehouse inspired weathered steel portals that plug onto the façade openings. They come as an inverted U-shape that forms the entrance, and an upstand U-shape with operable window and balcony that connect the inside and outside space. The craft-beer bar has a 1.1m high countertop while the whiskey bar is 0.7m high as it sits on top of a raised platform which also distinguish the two spaces seamlessly.
- Keywords
- mooncraft, lunar, mirror, reflection, moments, shanghaibund, shiliupu, dockside, boutiquebar
