Press Release
Ningxiahong Reign Title Liquor Bottle by Sunkiss Design Team Wins the Bronze A' Design Award in Packaging Design
Sunkiss Design Team of Sunkiss Brand acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Ningxiahong Reign Title Liquor Bottle by Sunkiss Design Team of Sunkiss Brand, designed for The Ningxiahong Wolfberry Liquor. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Ningxiahong Reign Title Liquor Bottle
The combination of "product + calligraphy + reign title" creates a distinctive visual identity. A reign title is an auspicious word itself that delivers a good wish. When it is applied to the product package in the form of calligraphy, the product has a imprint of classical Chinese culture and a social attribute, and the auspicious blessings of the product for consumers are delivered, so that consumers have more to talk about when drinking.
About Sunkiss Design Team
Famous designer, brand marketing expert, collector of epigraphy tablets. For 28 years, his works have been published in Shenzhen Design Yearbook, Packaging and Design, International Advertising and other professional media magazines. He has won the Best Creative Award in Industrial Design Yearbook for many times. Be good at blending oriental culture and Western aesthetics, and guide creativity from the height of brand strategy.
About Sunkiss Brand
Sunkiss Brand is founded by Mr. Zhou Hong. It is a design company that mainly provides brand service. The main service customers are CR snow beer, water cube, Nokia, xiong'an new area, ICBC, etc.
Award Record
Sunkiss Design Team of Sunkiss Brand is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/89801
- A' Design Award Page: https://competition.adesignaward.com/89801
- Media Showcase: https://www.designnewsroom.com/!89801
- Laureate Profile: https://dezigners.org/d/254316
- Further Information from the Laureate: http://www.ningxiahong.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ningxiahong Reign Title Liquor Bottle
- Function
- Liquor Bottle
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White, Dark Slate Gray, Black, Dim Gray and Gray
- Images
- 5
- Client
- The Ningxiahong Wolfberry Liquor
The Recognition
- Laureate
- Sunkiss Design Team
- Country
- China
- Brand
- Sunkiss Brand
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #89801
Credits
- Team
- Zhou Hong; Design Director: Wu Changzhi
Design Details
- Unique Properties
- For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- Inspiration
- A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- Research
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
- Challenge
- The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
- Realization and Technology
- The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
- Operation and Interaction
- The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
- Project Duration and Location
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Specifications
- Bottle volume 750ml,high 300mm,the widest diameter 75mm
- Keywords
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
