Press Release
Empty Card Case by Song Liu and Lei Wang Receives the A' Design Award in Art and Stationery Supplies Design
Song Liu and Lei Wang recognized for art and stationery supplies design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Empty Card Case by Song Liu and Lei Wang, designed for Rongqi, has been granted the A' Design Award in the Art and Stationery Supplies Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Empty Card Case
The design of the name card case creates a negative shape in order to show the core of the product-name card; People can easily push the name card out and pass it to the other side by using double thumbs in manner; Parametric design is used to create the main surface fairly. The size of the name card meets Asia, Europe, American standard name cards.
Award Record
With this recognition, Song Liu and Lei Wang is a winner of 1 A' Design Award.
About the A' Art and Stationery Supplies Design Award
The A' Art Supplies Design Award is an international industrial design competition recognizing best art supplies by leading brands and manufacturers worldwide. The competition is organized within the A' Design Award & Competition and is open to art supplies designers, stationery designers, industrial design studios and art supplies brands from all countries. Entries typically include brushes, paints, sketchbooks, pencils, pastels and easels. Awarded art supply designs are published at https://dezigners.org/design-category/art-supplies
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/89764
- A' Design Award Page: https://competition.adesignaward.com/89764
- Media Showcase: https://www.designnewsroom.com/!89764
- Laureate Profile: https://dezigners.org/d/255261
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Empty Card Case
- Function
- Card Case
- Category
- Art and Stationery Supplies Design
- Discipline
- Industrial Design
- Industry
- Packaging & Retail and Arts
- Colors
- Dark Olive Green, Dark Slate Gray, Dim Gray, Gray and Tan
- Images
- 5
- Client
- Rongqi
The Recognition
- Laureate
- Song Liu and Lei Wang
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #89764
Credits
- Team
- Song Liu. and Lei Wang.
Design Details
- Unique Properties
- The design of the name card case creates a negative shape in order to show the core of the product-name card; People can easily push the name card out and pass it to the other side by using double thumbs in manner;Parametric design is used to create the main surface fairly.The size of the name card meets the Asia, Europe, American standard name card.
- Inspiration
- The design of the name card box breaks the feeling of mediocrity and cheap, let the ordinary things have a decent body. In the Internet Ages, using a name transfer ceremony and boundary information than the online social app, also have better information integrity. While the name card box have the DNA of internet which put the information in the first place. The design of this pen display the industrial beauty.
- Research
- In the design of this product, we studied the application of parametric design in the product. We used grasshopper, a plug-in of Rhino software as our main tool. The introduction of parametric design improves the efficiency of communication between designers and increases the speed of design iteration.In the design of "empty" business card case, the main surface of the product adopts parametric diamond-shaped stereogram, which decreases from the edge to the middle. Firstly, its unique mathematical beauty enhances the visual recognition of products.
- Challenge
- In this project development, it was a big challenge to popularize parametric tools to the design team. Persuading the design team to use a new tool can feel like a drag on the overall project. But after learning about the new tools and the new ways of working mode brought by the new tools, we got the support of the whole team.
- Realization and Technology
- This product is manufactured by die-casting molding using the aviation alloy material , and CNC precision milling processing molding. The surface is processed through sandblasting, oxidation.
- Operation and Interaction
- One side of the top of the business card box is the movable shaft, which can be opened by the user to put their business card into. The other side is a fixed part with the same shape. User can easily push the name card out and pass it to the other side by using double thumbs in manner.
- Project Duration and Location
- The project started in March 2017 in Beijing and finished in September 2018 in Beijing.
- Specifications
- Width 50 mm× Depth 15× Height 120 for physical products. Weight 0.031kg.
- Keywords
- empty, card case, parametric design
