Press Release
Frutta Lamp by Masashi Yamanaka and Kaori Osawa Receives the Silver A' Design Award in Lighting Products and Fixtures Design
Masashi Yamanaka and Kaori Osawa recognized for lighting products and fixtures design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Frutta Lamp by Masashi Yamanaka and Kaori Osawa, designed for Fumu, has been granted the Silver A' Design Award in the Lighting Products and Fixtures Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Frutta Lamp
Frutta is a floor lamp that takes up the form of a fruit tree. Users can pick the lights off of the tree as if they were fruits, creating an intimate and nostalgic experience between humans and lighting. Frutta is a modular system, allowing lights to be detached from the main floor lamp unit and reattached to optional cradles giving users control over how light expresses itself throughout a space. Frutta promises to enrich your life by offering limitless lighting solutions made possible by combining clever design with a bit of your imagination.
Award Record
Masashi Yamanaka and Kaori Osawa is a winner of 1 A' Design Award, including this recognition.
About the A' Lighting Products and Fixtures Design Award
The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Entries typically include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. Awarded lighting designs are published at https://dezigners.org/design-category/lighting
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/88712
- A' Design Award Page: https://competition.adesignaward.com/88712
- Media Showcase: https://www.designnewsroom.com/!88712
- Laureate Profile: https://dezigners.org/d/253770
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Frutta Lamp
- Function
- Lamp
- Category
- Lighting Products and Fixtures Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Electronics & Appliances
- Colors
- Silver, Dark Gray, Light Slate Gray, White and Gray
- Images
- 5
- Client
- Fumu
The Recognition
- Laureate
- Masashi Yamanaka and Kaori Osawa
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88712
Credits
- Team
- Kaori Osawa and Masashi Yamanaka
Design Details
- Unique Properties
- Frutta offers a new approach to how individuals interact with their home lighting by envisioning a floor lamp as a fruit tree. Current home lighting units are often inflexible in their usage due to being singular units. Frutta introduces a modular system allowing users to customize and control the lighting of their surroundings. The experience of “picking” the lights off of Frutta as if they were fruits creates an intimate and natural relationship between human and lighting.
- Inspiration
- We want everyone to remember picking fruit, which they experienced in childhood. Frutta promises to enrich your life by offering limitless lighting solutions made possible by combining clever design with a bit of your imagination.
- Challenge
- Lighting is primarily an inorganic product that switches on and off. We introduced an emotional experience to lighting.
- Operation and Interaction
- Frutta provides three main functions. 1. Frutta allows multiple people within a space to directly control and customize their own lighting needs. 2. Lighting can be used to affect and reinforce our mood. In a situation where one may be trying to concentrate, energize, or relax, users can arrange the lighting to best fit their desired atmosphere. 3. Singular lighting units often present the issue with uneven lighting of a space. Frutta can spread itself out allowing for even and natural ambient lighting throughout a room or space.
- Project Duration and Location
- The project started in February 2020 in Tokyo
- Specifications
- Main component 160 x 160 x 1080 Lighting unit 110 x 110 x 110
- Keywords
- Plant,Lighting,Battery,Floor lump,
