Press Release
Wen Liu and Junyi Xiao Receives the Silver A' Design Award for Cong Tai Baijiu Beverage in Packaging Design
Wen Liu and Junyi Xiao recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Cong Tai Baijiu Beverage by Wen Liu and Junyi Xiao, designed for He Bei Han Dan Cong Tai Wine Business Co.,Ltd, has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Cong Tai Baijiu Beverage
Cong Tai Baijiu is a commemorative packaging design for a Chinese spirit released for the year of the rat. The main motif is drawn from the door catch of traditional Chinese architecture, referring to the rat as the first zodiac animal that opens the year. The inner label combines the forms of a rat and a coin to suggest wealth and good fortune, while the outer ring uses a radiant pattern for a lively effect. The bottle is made of ceramic with a marble texture and is finished by water transfer printing.
Award Record
With this recognition, Wen Liu and Junyi Xiao is a winner of 3 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/88605
- A' Design Award Page: https://competition.adesignaward.com/88605
- Media Showcase: https://www.designnewsroom.com/!88605
- Laureate Profile: https://dezigners.org/d/249896
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cong Tai Baijiu Beverage
- Function
- Beverage
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Gainsboro, Burly Wood, Dark Salmon and Peru
- Images
- 5
- Client
- He Bei Han Dan Cong Tai Wine Business Co.,Ltd
The Recognition
- Laureate
- Wen Liu and Junyi Xiao
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88605
Credits
- Team
- Designer：Wen Liu, Designer：Junyi Xiao, Designer：Huimin Gong and Designer：Weijie Kang
- Image Credits
- Creator Wen Liu, Cong Tai Baijiu, 2019.; Creator Junyi Xiao, Cong Tai Baijiu, 2019.; Creator Weijie Kang, Cong Ta Baijiui, 2019.; Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
Design Details
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Realization and Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Operation and Interaction
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Project Duration and Location
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Specifications
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Keywords
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
