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Press Release

DesignNewswire · COMO, Italy ·

Bamboo Sound Wayfinding System by Fengqi Gong Wins the Bronze A' Design Award in Building Materials and Construction Components Design

Fengqi Gong acknowledged for building materials and construction components design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Building Materials and Construction Components Design category for Bamboo Sound Wayfinding System by Fengqi Gong, designed for Shiyu. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Bamboo Sound Wayfinding System

Bamboo Sound is a wayfinding system created for a hotel interior. The concise frame follows framing techniques drawn from South Chinese garden design. Multilayer frosted semitransparent acrylic is layered inside the frame, and the back is baked with white paint. Bamboo patterns are silk printed on the back of the acrylic, while the information is silk printed on the outer surface, creating distinct layers of depth. A copper frame is fixed around the acrylic. Changing ambient light leaves soft shadows on the surface, recalling bamboo leaves reflected on water.

Award Record

Fengqi Gong is a winner of 1 A' Design Award, including this recognition.

About the A' Building Materials and Construction Components Design Award

The A' Building Components Design Award is an international design competition recognizing good building components by best brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to building material manufacturers, building material brands, construction product designers and industrial designers from all countries. Typical entries include bricks, beams, windows, doors, insulation materials and roofing materials. The awarded building components designs are published at https://dezigners.org/design-category/building-components

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Bamboo Sound Wayfinding System
Function
Wayfinding System
Category
Building Materials and Construction Components Design
Discipline
Industrial Design
Industry
Architecture and Manufacturing
Colors
Light Gray, Silver, Dark Olive Green, Gray and Dark Gray
Images
5
Client
Shiyu

The Recognition

Laureate
Fengqi Gong
Country
China
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#88595

Credits

Team
Yiqin Xia and Yaping Peng

Design Details

Unique Properties
The designer has created a concise frame structure by using typical framing techniques derived from the South Chinese Garden, with the internal materials based on light-thin frosted acrylic flowing slowly like a lake water, where the bamboo leaves on the decorative surface are as if they were reflected on the surface of the water, and the changing ambient light will leave mottled and broken shadows on the surface, which is like sunlight shining on the sparkling water surface through bamboo forests, marking system the finishing touch in the public space of the hotel.
Inspiration
To explore the cultural charm and infinite charm of Liyang city, start with the Hotel of Seazen. The boundless bamboo sea sways gently with the wind, holding a " Pearl in South China"-Tianmu Lake in her arms. Making the hotel a pearl in Liyang City will be the goal of this design that inherits the unique Jiangnan culture and bamboo culture.
Research
Research type: Design of bamboo pattern. Research method: Research the bamboo works of Chinese masters, refine the shape and essence of bamboo, and print them for comparison. Data research: Classic paintings and artworks by Tang Yin, a famous painter in Ming Dynasty and Zheng Banqiao, a famous calligrapher and painter in Qing Dynasty. Results to be achieved: To achieve a fresh, simple, comfortable and natural artistic conception.
Challenge
How to integrate culture into design and make it the core of design is the creative challenge faced by designers in the design process. How to find suitable materials to express the natural and comfortable shape of the reflection of the bamboo in water is the difficulty and focus in achieving the desired effect in the design process.
Realization and Technology
Multilayer frosted semitransparent acrylic is used for superposition. The back baked with white paint, bamboo patterns silk printed on the back of acrylic. Information silk printed on the outermost surface of acrylic to form different levels of space with the patterns. The copper frame fixed around the acrylic.
Operation and Interaction
The fresh and elegant bamboo leaves swaying slowly with the wind, and the large area of bamboo leaf elements expressed in the interior decoration environment reflect each other,so that the guests staying there feel as if they are in the leisurely Nanshan Bamboo Sea,feeling the stillness and comfort of nature. In depth experience of the city's culture and temperament.
Project Duration and Location
The project was started in Hangzhou in March 2019 and completed in June.
Specifications
The ratio of width to height of the frame size is close to a platinum ratio. P1: Frame 740mmx425mm, Sign body 925mmx380 mm. P2: Frame 1650mmx390mm, Sign body 1890mmx345mm.
Keywords
Hotel, Sign, Bamboo, South Chinese Garden

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