Press Release
Golden Life Wine Packaging by Xun Piao and Xianglan Li Receives the A' Design Award in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Xun Piao and Xianglan Li for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Golden Life Wine Packaging by Xun Piao and Xianglan Li, designed for Tsukiji Food Technology Co., Ltd. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Golden Life Wine Packaging
Golden Life is a packaging design for green plum wine. The form is inspired by traditional Japanese architecture with Chinese elements, including temple and house profiles and the curves of Zen buildings. A golden color reflects the tone of the wine. The outer box is made of composite paper combined with polyethylene and foil, while the bottle is made of glass, a chemically stable material that is not corroded by alcohol or acids. An opening on the side saves material and production steps. A removable ring and a ribbon hold the package closed and make it easy to carry.
About Xun Piao and Xianglan Li
Bruce Tao is a designer who committed to promote the development of industrial design in China and help design students out of confusion. Won more than 100 design awards in the domestic and overseas. Co-founded a scientific and technical corporation specializing in Intelligent Technology Equipment. Cooperated with students majoring in industrial design, computer, automation, intelligence, machinery and electronic information to jointly develop products. Got many national patents for scientific and technological inventions and awards.
Award Record
This recognition makes Xun Piao and Xianglan Li a winner of 2 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/88140
- A' Design Award Page: https://competition.adesignaward.com/88140
- Media Showcase: https://www.designnewsroom.com/!88140
- Laureate Profile: https://dezigners.org/d/223105
- Further Information from the Laureate: http://www.tsukiji.cn/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Golden Life Wine Packaging
- Function
- Wine Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Khaki, Burly Wood, Tan, Olive Drab and Peru
- Images
- 5
- Client
- Tsukiji Food Technology Co., Ltd
The Recognition
- Laureate
- Xun Piao and Xianglan Li
- Country
- France
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88140
Credits
- Team
- Xun Piao, Xianglan Li, Shaohan Yang, Nan Zhang and Fubing Wang
- Image Credits
- Creator (Xun Piao / Design Leader)
Design Details
- Unique Properties
- The packaging design is inspired by the traditional element. The golden color and the curvy beauty of Japanese harmony architecture, is similar to the green plum wine pure and without losing the essence of brewing technology. Its elements include the heian temple, the kamakura house, and the various styles of zen architecture introduced from China. The opening on the side not only maintains the original design concept of Japanese curve elements, but also saves the materials and production process of the side part.
- Inspiration
- Inspired by traditional Japanese architecture with Chinese elements. It want to be expressed the integration of Chinese and Japanese traditional elements in the product
- Research
- The invention discloses a grey-plum wine and its preparation method. The grey-plum wine per ton is mainly made of wild grey-plum fruits of selected plateau of 400-600kg and 52-degree pure grain high liquor of 1000kg as raw materials. The preparation method is as follows: the grey-plum is cleaned and dried by controlling water, and the grey-plum and grain wine are soaked in a soaking pot in proportion of 20-50%.Soak at room temperature for 100-150 days, prepare the wine according to the concentration of 30%-50%, prepare the wine to 36-26 degrees, filter the prepared wine and let it stand for 30-50 days, and finish the production of green plum wine through inspection and packaging.
- Challenge
- Packaging design and wine brewing
- Realization and Technology
- The packaging is made of polyethylene, paper, foil and other composite paper packaging.It is a kind of high-tech food preservation method.The packaged liquid food is sterilized for a short period of time before packaging and then filled and sealed in a sterile environment. The bottle is made of glass. Glass containers are chemically stable and will not be corroded by alcohol or acids.And wine after long storage will produce a little organic acid, and the formation of aromatic ethyl acetate.
- Operation and Interaction
- Remove the outer ring and ribbon to open the package. The ribbon make the package portable and fixed. Hold the lower part of the wine package and use another hand to opens the box.
- Project Duration and Location
- The project started in April 2017 in Qingdao and finished in August 2017 in that place.
- Keywords
- Packaging, China, Japan, Wine, Traditional, Beautiful
