Press Release
Huanghongying Tea Packaging Design by Wei Dai and Kun Luo Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Wei Dai and Kun Luo for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Huanghongying Tea Packaging Design by Wei Dai and Kun Luo, designed for Shenzhen Qianhai Phecda Creative Design Co., Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Huanghongying Tea Packaging Design
Huanghongying is a packaging design for tea grown in the mountains of Guizhou. The outer box is made of lightweight carton, which is easy to carry, transport and recycle. The tea is divided into small separate bags, so each portion can be taken without affecting the rest. Hand-drawn illustrations cover the surface of the box and show the tea mountain climate, the local natural ecology and the growing methods used in the tea garden. Useful data is listed beside the illustrations. The design lets consumers see the origin and quality of the tea.
About Wei Dai and Kun Luo
Shenzhen Qianhai Phecda Creative Design Co., Ltd. is a company specializing in creative design of packaging products. The founders are senior designers with more than eight years of experience in the industry. They are good at operating integrated design projects in large enterprises. Brands that have been served include: Guizhou Moutai, Wuliangye, Xijiu, Diaoyutai, Jiugui, Ganyuan Food, Charoen Pokphand Group and many other well-known brands. In the professional field, he has won dozens of awards, including the World Packaging Star Award, Pentawards award, iF design award, German Design Award, etc.
Award Record
This recognition makes Wei Dai and Kun Luo a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/87649
- A' Design Award Page: https://competition.adesignaward.com/87649
- Media Showcase: https://www.designnewsroom.com/!87649
- Laureate Profile: https://dezigners.org/d/251429
- Further Information from the Laureate: https://www.behance.net/daisycucican
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Huanghongying Tea Packaging Design
- Function
- Tea Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Olive Drab, Gainsboro, Silver, Gray and Light Gray
- Images
- 5
- Client
- Shenzhen Qianhai Phecda Creative Design Co., Ltd.
The Recognition
- Laureate
- Wei Dai and Kun Luo
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #87649
Credits
- Team
- Wei Dai and Kun Luo
- Image Credits
- Designer Wei DAI,Huanghongying,2017
Design Details
- Unique Properties
- This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
- Inspiration
- In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
- Research
- In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
- Challenge
- The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
- Realization and Technology
- The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport. The tea is divided into small bags and has a separate structure for convenient drinking.
- Operation and Interaction
- Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
- Project Duration and Location
- The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
- Specifications
- Width345mm x Depth 165mm x Height 85mm
- Keywords
- tea ,packaging, beverage, illustration, Graphics, Environmental
