Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Subsidy Programme Series for Macao Visual Identity by Chou In Leong

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Subsidy Programme Series for Macao Visual Identity by Chou In Leong, designed for The Cultural Affairs Bureau, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Subsidy Programme Series for Macao Visual Identity

Subsidy Programme Series for Macao is a visual identity created for a public subsidy programme that supports music and fashion creation. The identity is based on the idea shared by both fields, which is creative innovation. Simple pencils are combined with music wires and rulers to build clear images that are easy to read. The objects are arranged on drawing paper and then photographed, so the original materials appear directly in the final visuals. The series invites the public to take part in the annual programme.

About Chou In Leong

Leong Chou In has been engaged in cultural design for many years. At the same time, she was deeply influenced by artistic creation. She tried to design with artistic thinking to make vision more unique. Her work uses the method of photographing the entity, which makes the design message transmission more direct to the purpose, and also impresses the viewer. In addition, Leong Chou In loves Chinese tea culture and ceramic art. Go to tea gardens such as China and Taiwan to find the good tea in her mind, and make her own tea set, study the use of tea set and the relationship between tea cups and taste, and have a strong interest in tea crafting throughout China.

Award Record

This recognition makes Chou In Leong a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/87514
• A' Design Award Page: https://competition.adesignaward.com/87514
• Media Showcase: https://www.designnewsroom.com/!87514
• Laureate Profile: https://dezigners.org/d/251813

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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