Hu Jijun and Xian Yan Receives the A' Design Award for Mx 11 Sun Glasses in Packaging Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Mx 11 Sun Glasses by Hu Jijun and Xian Yan, designed for Dreamatic Design x SIVA x SUES. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Mx 11 Sun Glasses

MX 11 is a packaging series created for a range of sunglasses sold by an online fashion store. The packaging is made of laser-treated art paper and is printed in a single color. Each box measures 180 millimeters in width, 70 millimeters in depth and 80 millimeters in height. A mirror-like surface presents the eyewear in a minimal way and draws attention to the product. The name MX 11 combines the word maximum with the number eleven. The design supports a simple and stylish lifestyle for young people in the city.

About Hu Jijun and Xian Yan

Hu-Jijun (Jason) is the founder and creative director of Dreamatic Design, a Branding Identity and Visual creative express developing firm in Shanghai. http://dreamaticdesign.sxl.cn Hu-Jijun specializes in Branding and Packaging design, linking corporate strategies with design strategies. During the last 20 years, he has accompanied numerous national and international companies with the strategic and creative development of their brand such as Porsche, Unilever, Kerry property, Watsons, Gallo, Keebler, Kumon, Inoherb, Hilton, HESK, etc.

Award Record

Hu Jijun and Xian Yan is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/79817
• A' Design Award Page: https://competition.adesignaward.com/79817
• Media Showcase: https://www.designnewsroom.com/!79817
• Laureate Profile: https://dezigners.org/d/242417

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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