Press Release
Mona Hussein Receives the Bronze A' Design Award for Iffco Egypt Head Office Office in Interior Space and Exhibition Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Mona Hussein for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Iffco Egypt Head Office Office by Mona Hussein, designed for Iffco, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Iffco Egypt Head Office Office
Iffco Egypt Head Office is an office interior located in Cairo, Egypt. The design combines a modern and vibrant look with references to Egyptian heritage. Sleek lines and bold colors are drawn from the company brand identity. Egyptian coins are arranged vertically and horizontally on walls to form motifs recalling ancient Egyptian art. The open plan layout provides sixty-four workstations, eleven manager rooms and seven meeting rooms. Acoustic wool above the ceiling, textile carpets and gypsum fiber boards absorb sound. High ceilings keep the interior bright and comfortable.
About Mona Hussein
Mona Hussein is the creative force behind her Cairo-based design office Mona Hussein Design House. Discovering her passion for design, she first launched a lighting showroom in 1993 for which she did both the interior design and the products. Honing her knack for interior design, she then established her design house which has now expanded into architecture, landscape, furniture design and branding. As a designer Mona Hussein understands the importance of creating unique and inspiring spaces for her clients, whether the project is residential or commercial, interior design or landscaping.
Award Record
This recognition makes Mona Hussein a winner of 4 A' Design Awards. The awards span the editions from 2012 - 2013 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/77680
- A' Design Award Page: https://competition.adesignaward.com/77680
- Media Showcase: https://www.designnewsroom.com/!77680
- Laureate Profile: https://dezigners.org/d/117962
- Further Information from the Laureate: http://bit.ly/3ame8hf
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Iffco Egypt Head Office Office
- Function
- Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Dark Gray, Dim Gray, Gray and Dark Slate Gray
- Images
- 5
- Client
- Iffco
The Recognition
- Laureate
- Mona Hussein
- Country
- Egypt
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #77680
Credits
- Team
- Mona hussein design house
- Image Credits
- Yasser Photography
Design Details
- Unique Properties
- The main inspiration and target in this project were to portray elements of the Egyptian soul and spirit in the design respecting the project context yet maintain a modern vibrant look with sleek lines and bold colors derived from iffco branding theme and colors. one of the unique elements for example is playing along with the Egyptian coins placing them vertically and horizontally to create Egyptianized motifs on walls as ancient Egyptian art installations and artworks.
- Inspiration
- The project inspiration was derived from the company brand identity and its management spirit, creating open work spaces, and using bright vibrant colors. Elements in the design were inspired from the work nature of iffco group working in mass-market food products, related derivatives and services and using this to come up with a modernized authentic design.
- Research
- 1, Online research for creative ideas and inspiration. 2, Accomplishing a modern bright look with a very authentic Egyptian heritage spirit. 3, Maintaining office design standards for a functional and comfortable work environment. 4, MHDH office library and designers manual as well as online research. 5, Participants were Mona Hussein team and a collaboration with MEP and automation consultants.
- Challenge
- Fulfilling the client requirements of a constrained budget and unique design yet maintaining the desired look and feel in a strict confined project timeline.
- Realization and Technology
- Mona hussein design house design process starts with a concept phase and creative ideas including furniture layout options fulfilling the client requirements, then we move to the schematic phase to develop these ideas into 3D rendered shots using materials, furniture and fixtures selections. After receiving the client approval, we move to the design development phase to provide the detailed package including full specifications, dimensions and installation details, and at last a full BOQ is submitted for finishing materials and furniture selections for tendering and site works commencement.
- Operation and Interaction
- The required number of the employees were fulfilled. Workspace: 64 instead of 55 Managers: 11 instead of 10 Meeting rooms: 7 instead of 6
- Project Duration and Location
- The project design phase started in November 2018 and finished in May 2019 and the construction phase started in July 2019 and finished in January 2020 in Cairo, EGYPT.
- Specifications
- The most significant elements which have best fulfilled the client's requirements: Modern, simple and bright look and feel. Since the floorplan is an open space vast design, Sound insulating materials were used to absorb the maximum amount of sound and maintain an adequate working environment: Acoustic wool above the ceiling. Forbo flotex carpets in the work space. Forbo carpets in the meeting rooms. Knauf VIDI walls gypsum fiber boards with the advantages of: Non-combustible High strength Sound absorption Fire Resistant Gypsum Board was specified in the false ceiling design of the project.
- Keywords
- Modern, simple, functional, professional, innovative, comfortable, balanced, authentic.
