Press Release
Whirlpool NeoFresh No Frost Refrigerator Double Door Frost Free Refrigerator by Chandradhar S Rathore and Pritam Sarkar Is Granted the Silver A' Design Award in Home Appliances Design
Chandradhar S Rathore and Pritam Sarkar acknowledged for home appliances design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Whirlpool NeoFresh No Frost Refrigerator Double Door Frost Free Refrigerator by Chandradhar S Rathore and Pritam Sarkar, designed for Whirlpool Of India Ltd., has been granted the Silver A' Design Award in the Home Appliances Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Whirlpool NeoFresh No Frost Refrigerator Double Door Frost Free Refrigerator
NeoFresh is a double door frost free refrigerator designed for households that shop weekly and need large and flexible storage. The freezer uses a circular air flow system that limits the loss of cold air when the freezer door is opened. An air tower with carefully placed vents sends cool air to the different sections for uniform cooling. Sealed crispers help preserve freshness, and adapter shelves allow the interior space to be adjusted. A sliding tray gives easy access to items at the back, and an anti-odour unit keeps the interior fresh.
About Chandradhar S Rathore and Pritam Sarkar
Whirlpool’s design team in India, anchored in Gurgaon, excels at catering to the diverse Indian consumer by meticulously analyzing varied behavior patterns and usage needs. Their philosophy delivers design true to the brand, maintaining fidelity to the global brand attributes while keeping the consumer at the core of every innovation. By deeply addressing Indian design sensibility, the team integrates premium aesthetics, that transform appliances into sophisticated centerpieces for social home spaces. Functionally, they tackle local pain points through "India-first" solutions that are a derivative of the insights generated through consumer connect and pan-India research activities.
Award Record
Chandradhar S Rathore and Pritam Sarkar is a winner of 1 A' Design Award, including this recognition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://dezigners.org/design-category/home-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/69962
- A' Design Award Page: https://competition.adesignaward.com/69962
- Media Showcase: https://www.designnewsroom.com/!69962
- Laureate Profile: https://dezigners.org/d/227038
- Further Information from the Laureate: https://www.whirlpoolindia.com/refrigerators/double-door
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Whirlpool NeoFresh No Frost Refrigerator Double Door Frost Free Refrigerator
- Function
- Double Door Frost Free Refrigerator
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Gainsboro, Dark Gray, Light Slate Gray, Silver and Lavender
- Images
- 4
- Client
- Whirlpool Of India Ltd.
The Recognition
- Laureate
- Chandradhar S Rathore and Pritam Sarkar
- Country
- India
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #69962
Credits
- Team
- Chandradhar Singh Rathore and Pritam Sarkar
- Image Credits
- Renders : Pritam Sarkar
Design Details
- Unique Properties
- Whirlpool NeoFresh refrigerator range is a perfect blend of contemporary design with highly relevant regional innovations keeping the consumer at the core. The 6th Sense Deepfreeze Technology features full circular air flow in the Freezer compartment. This prevents cold air from escaping when the freezer door is opened. Scientifically designed air tower and strategically placed vents that let out cool and fresh air into different sections of the refrigerator providing uniform cooling for long lasting freshness. Now you don't have to navigate between different food items and re-arrange them to pick up something.
- Inspiration
- Here, the target consumer exhibits sunday-to-sunday shopping of groceries and expects large storage capacity and flexibility. In addition to this, the freshness preservation of food over a long period is absolutely necessary. Whirlpool NeoFresh is the one stop solution for this consumer segment and connects well with their behavior patterns. From an aesthetics point of view, this consumer segment appreciates clean, minimal and progressive aesthetics which is very evident in this product.
- Research
- All the innovative features introduced in Whirlpool Neofresh have been developed based on the continuous research activities and the subsequent evaluations and inferences. The organisation has conducted Market visits and Consumer home visits across various social and economic segments throughout the country to get an in-depth understanding of the customer behaviour pattern and usage scenarios. We have also conducted Focus Group Discussions and Online Surveys to reach a wider audience to obtain feedback and insights.
- Challenge
- Most of the innovations in the product have been achieved overcoming technical constraints owing to the structural requirements. All these features have undergone numerous cooling simulations and evaluations to provide the best in class performance and freshness preservation. For the development of seal fresh crispers, we overcame the structural and design challenges of maximising space without compromising on usage and refrigeration needs.
- Realization and Technology
- Date of Entry in Indian Market: 01/10/2019 Max Retail Price: $360 Production Location: Pune, India Sales Locations: All India, Australia, South-East Asia, Middle-East Annual Production / Sales in units: 20000 Materials Used: Wrapper (Cabinet)- Electrolytic Zinc-Coated Steel Door - Pre-coated , vinyl-coated stainless steel (sheet metal operations : punching, press) , External plastic parts - door end caps, handle, pedestal - Acrylonitrile Butadiene Styrene ( Injection molded ), Internal parts : Door + cabinet liner - white High Impact Polystyrene Sheet (thermoforming ) , Internal Door Bins & vegetable basket : Transparent General Purpose Polystyrene (injection molded), Shelves...
- Operation and Interaction
- Whirlpool Neofresh refrigerators have the following 1st in industry features: Seal Fresh Crispers : These crispers ensure prolonged freshness and vitamin retention, wherein Sealing gaskets have been used for precision Air Flow Control. Adapter Shelves : The primary issue addressed here was the consumer pain point of adjusting space based on their day-to-day needs and currently no refrigerator in the market fulfils this. This solution offers high level of flexibility and is easy and intuitive to use. Water Cassette Docket : This feature solves the Universal Consumer problem of water spillage during ice tray filling in an innovative way
- Project Duration and Location
- Project Duration: 12 Months Production Location: Pune, India Date of Entry in Indian Market: 01/10/2019
- Specifications
- Width: 697mm Height: 1856mm Length: 747mm Weight: 85Kg Applicable Energy Standard Code Issuing Authority: Bureau of Energy Efficiency, Govt. of India, Ministry of Power
- Keywords
- Refrigerator, Frost Free, No Frost, Double Door, Whirlpool, Home Appliances, Electrical,
