Press Release
Giovanni Murgia Receives the A' Design Award for The Sands Wine Labels Wine labes in Packaging Design
Giovanni Murgia of Redfish recognized for packaging design by the international grand jury of the 2017 - 2018 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2018 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for The Sands Wine Labels Wine labes by Giovanni Murgia of Redfish, designed for Cantina Li Duni. The result belongs to the 2017 - 2018 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding The Sands Wine Labels Wine labes
To realize the design of these labels, the research has been carried out on printing techniques, materials and graphic choices, able to represent the values of the company, the history and the territory in which these wines are born. The concept of these labels starts from the characteristic of wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. This concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The three labels together make up a design that represent the winery mission.
About Giovanni Murgia
Giovanni has always had an interest in the arts and creativity. Restless by nature, creative for needs, to look always a different way from the usual. With creativity tries to give a new vision of reality. His goal is always to work on challenging and rewarding projects making each project a big communication project. For 10 years directing the Redfish agency working for major clients and projects. Care detail in every project because is the only way to achieve great things in work than in life.
About Redfish
Redfish is a marketing and design agency that works to get the best result for the client. 20 years of experience in the advertising for provide the better communication strategies for business companies and private clients. Brand design, graphic design,
Award Record
Giovanni Murgia of Redfish is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2016 - 2017 to 2017 - 2018 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/67776
- A' Design Award Page: https://competition.adesignaward.com/67776
- Media Showcase: https://www.designnewsroom.com/!67776
- Laureate Profile: https://dezigners.org/d/172069
- Further Information from the Laureate: https://goo.gl/8UuB8v
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Sands Wine Labels Wine labes
- Function
- Wine labes
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Light Gray, Gainsboro, Goldenrod and Gold
- Images
- 5
- Client
- Cantina Li Duni
The Recognition
- Laureate
- Giovanni Murgia
- Country
- Italy
- Brand
- Redfish
- Recognition
- A' Design Award
- Edition
- 2017 - 2018
- Design ID
- #67776
Credits
- Team
- Bruno Haver and Juliagraf SpA
- Image Credits
- 3DRender: Bruno Haver Optional; 3DRender: Bruno Haver
Design Details
- Unique Properties
- The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
- Inspiration
- The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
- Research
- The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
- Challenge
- The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory. We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design. Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
- Realization and Technology
- For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch. On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
- Operation and Interaction
- The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
- Project Duration and Location
- Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
- Specifications
- Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
- Keywords
- wine, label, packaging, wine label design
