Press Release
Feral Horses Brand Identity Corporate Identity by Emanuele Grittini Is Granted the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
Emanuele Grittini honored for graphics, illustration and visual communication design by the international grand jury of the 2017 - 2018 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2018 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Feral Horses Brand Identity Corporate Identity by Emanuele Grittini, designed for Feral Horses. The award was conferred within the 2017 - 2018 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Feral Horses Brand Identity Corporate Identity
Feral Horses Brand Identity is a corporate identity designed for a company that works in the contemporary art investment field. The identity speaks to three audiences: art enthusiasts, professional traders, and curious achievers. A single pictogram brings together the artistic and the financial sides of the brand. The logo and its variants are pixel perfect, so the mark stays clear and recognizable. The colors were defined with the Pantone system and then converted to sRGB and CMYK. The selected fonts work both in print and on screen.
Award Record
Emanuele Grittini is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2017 - 2018 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/65397
- A' Design Award Page: https://competition.adesignaward.com/65397
- Media Showcase: https://www.designnewsroom.com/!65397
- Laureate Profile: https://dezigners.org/d/220267
- Further Information from the Laureate: https://goo.gl/Fi5C5m
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Feral Horses Brand Identity Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Royal Blue, Cornflower Blue, Light Steel Blue and Sky Blue
- Images
- 5
- Client
- Feral Horses
The Recognition
- Laureate
- Emanuele Grittini
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2017 - 2018
- Design ID
- #65397
Design Details
- Unique Properties
- The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers. The company operates within the contemporary art investment field. The naming had to express the business vision of freeing art investment. Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
- Inspiration
- The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
- Research
- The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
- Challenge
- The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
- Realization and Technology
- For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
- Operation and Interaction
- The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
- Project Duration and Location
- The project started in October 2016 in Milan and finished in january 2017 in Milan.
- Specifications
- All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
- Keywords
- art, investment, economy, financial, artist, artwork,
